Social Networking Who Are You Jonnie Jensen Digital Coach To Be SocialPresentation Transcript
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Social Networking: Who are you?
Who are you?
You are just one person
You have a few family, friends and neighbours
You have 6.8 billion other people to meet
Who do you want to be?
Create a personal profile
Set your objectives
State what you stand for
What do people like you do
Where do they do it
Do one thing ... and do it well
Why do people like people like you?
They know you
They know what you stand for
They know you know what you are talking about
They know others trust you
They know you can help them
They know you are an influencer
How they used to do it
How we do it today
Social media is here to stay Click to view video
Why use social media?
Learn what people are saying
Create a buzz
Build a following
Engage key influencers
Increase brand exposure
Improve search engine presence
Get message out fast
Gain competitive intelligence
YouTube expands rapidly, acquired by Google Facebook overtakes MySpace in unique monthly visitors 1996 184 million blogs counted worldwide 1999 2001 2004 2005 2006 2008 2009 Wikipedia is most popular reference site online Twitter is #3 most-visited social network Blogging rises in popularity Social Bookmarking takes off The first hosted blog tools launched First online bookmark launched: iList 2010 anonymity transparency authenticity intimacy ? REF: with thanks to Leslie Bradshaw
What do you know about social media? 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. 900,000 blog posts are created within a single 24-hour period. Delicious, has more than five million users and over 150 million unique bookmarked URLs. 25% of search results for the World’s Top 20 largest brands are links to user-generated content Universal McCann reports that 77% of all active internet users regularly read blogs. LinkedIn has just celebrated reaching its 45-millionth membership. 3,000,000 The average number of Tweets sent on Twitter everyday 1382% The monthly growth rate of Twitter users from Jan to Feb ’09 Flickr hosts more than 3.6 billion user images – launched 2004 Social networks and blogs are the 4th most popular online activities online, beating personal email YouTube will show 75 billion video streams to around 375 million unique visitors in 2009 Image thanks: http://www.brandingeye.com UK 19 million users on Facebook 4 million users on Twitter
Get a great picture
Complete your profiles
Operate with integrity
Remember, the internet never forgets
Summary & Specialties Groups 500+ Connections Recommendations Thought Leader Blog Posts (tag: “linkedin”) Consistent Photo Strong Intro: “I Am…” Vanity URL Industry-Relevant PPTs
Create yourself a home on the internet
Substantiate your values
Get your message across
Add value to your target audience
Wordpress.com – simple site build
Goals of ChrisBrogan.com
Equip you to be successful with business relationship management (social media and marketing, mostly).
Share my perspective such that it might appeal to you professionally, either as a speaker or as a business associate through my agency.
Point you to other projects, products, and people who I think are noteworthy.
Experiment with business communications and media so I can better equip organizations for success.
Your Outposts and Passports
Outposts are places of presence that you maintain for interaction and promotion purposes.
Passports are profiles on various social sites, where you have an account, but you might not participate fully