Beyond Your Website How To Promote Your Business Online Jonnie Jensen To Be Social


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Beyond Your Website How To Promote Your Business Online Jonnie Jensen To Be Social

  1. 1. Jonnie Jensen Digital Coach Beyond Your Website Jonnie Jensen helps businesses match their internet marketing with their business objectives. He’ll help you succeed.
  2. 3. Old Internet Image thanks:
  3. 4. Image thanks: PA @
  4. 5. <ul><li>One dimensional </li></ul><ul><li>Content presented to us </li></ul><ul><li>Information resource </li></ul><ul><li>Search & read </li></ul><ul><li>Slow </li></ul><ul><li>No multi-media </li></ul><ul><li>All about search rankings </li></ul><ul><li>Interactive & connected </li></ul><ul><li>Content created by everyone </li></ul><ul><li>Social activity </li></ul><ul><li>Communities gathering & sharing </li></ul><ul><li>High speed </li></ul><ul><li>Rich multi-media </li></ul><ul><li>All about reputation </li></ul>Old Internet Internet Today
  5. 6. King & Queen of Social Media CONTENT CONVERSATION
  6. 7. 30 social media statistics Click to view video
  7. 8. You’ve got a website – so what? <ul><li>Do you update it? </li></ul><ul><li>Does it get you any customers? </li></ul><ul><li>Does it improve your reach? </li></ul><ul><li>Does it raise the profile of your business? </li></ul><ul><li>Why would anyone want to come to your website? </li></ul>
  8. 10. What is social media? <ul><li>It’s people talking to each other </li></ul><ul><li>It’s being social on the internet </li></ul><ul><li>Sharing </li></ul><ul><li>Referring </li></ul><ul><li>Raving </li></ul><ul><li>Bitching </li></ul>Image thanks: “ The Ants have megaphones!” - Malcolm Gladwell “The Longtail”
  9. 11. What do you know about social media? 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. 900,000 blog posts are created within a single 24-hour period.  Delicious, has more than five million users and over 150 million unique bookmarked URLs.  25% of search results for the World’s Top 20 largest brands are links to user-generated content Universal McCann reports  that 77% of all active internet users regularly read blogs.  LinkedIn has just celebrated  reaching its 45-millionth membership. 3,000,000 The average number of Tweets sent on Twitter everyday 1382% The monthly growth rate of Twitter users from Jan to Feb ’09 Flickr hosts more than 3.6 billion user images – launched 2004 Social networks and blogs are the 4th most popular online activities online, beating personal email YouTube will show 75 billion video streams to around 375 million unique visitors in 2009 Image thanks: UK 19 million users on Facebook 4 million users on Twitter
  10. 12. The way we use the Internet has changed <ul><li>We don't want to hear it from brands </li></ul><ul><li>We avoid adverts </li></ul><ul><li>We want recommendations </li></ul><ul><li>We want to be listened to and have conversations </li></ul><ul><li>We want memorable service we can rave about </li></ul><ul><li>We want to be entertained </li></ul>
  11. 13. It’s simple <ul><li>People like doing business with people they Admire and Trust </li></ul><ul><li>Social media builds awareness and relationships </li></ul><ul><li>Low cost / No cost marketing tools </li></ul>“ Small businesses are moving to social media” - NY Times “ I hate to say it but if they don’t they’ll get left in the dust - Rob King, Sage “ Those who don’t adopt it within a year will be left behind” - Marketer
  12. 14. Using social media for business Look how many views ...over 7m!! Ratings promote your video higher Free advertising since 2007 Very memorable product info Subscribers become marketing database Click to view video
  13. 15. Using social media for business ...loves social media
  14. 16. Why is social media good for business? <ul><li>Improve your search results </li></ul><ul><li>Build your online profile and reputation </li></ul><ul><li>Listen to your customers </li></ul><ul><li>Watch your competitors </li></ul><ul><li>Networking increases your reach </li></ul><ul><ul><li>Directly through your contacts </li></ul></ul><ul><ul><li>Indirectly through your contacts contacts </li></ul></ul>
  15. 17. Try’ll probably like it <ul><li>Use the mobile internet </li></ul><ul><li>Use Google Reader to follow RSS feeds </li></ul><ul><li>Go to and search your keywords </li></ul><ul><li>Write a comment on blog </li></ul><ul><li>Send a Twitter message </li></ul><ul><li>Join a LinkedIn Group </li></ul><ul><li>If you are not willing you will get left behind </li></ul><ul><ul><li>My 2 year old niece can use a mouse </li></ul></ul><ul><ul><li>My 7 year old son has a blog </li></ul></ul><ul><ul><li>My Nan buys her shopping online </li></ul></ul>Image thanks:
  16. 18. How to promote your business online <ul><li>What are you your objectives? </li></ul><ul><ul><li>Drive traffic to your website </li></ul></ul><ul><ul><li>Increase conversion rate </li></ul></ul><ul><ul><li>Sell more (increase cost per sale) </li></ul></ul><ul><ul><li>Grow database </li></ul></ul><ul><ul><li>Improve customer loyalty </li></ul></ul><ul><ul><li>Better search rankings </li></ul></ul><ul><ul><li>Decrease marketing costs </li></ul></ul><ul><ul><li>Increase awareness </li></ul></ul><ul><li>Probably all of the above. Now attach actions to each one </li></ul>
  17. 19. Do your preparation <ul><li>Who are you and what do you want to be known for? </li></ul><ul><li>Why should people trust you? </li></ul><ul><li>What are your keywords? </li></ul><ul><ul><li>Pull from above, add service description, key products and benefits </li></ul></ul><ul><li>Who are your customers? </li></ul><ul><ul><li>Description, location, interests, problems, needs </li></ul></ul><ul><li>List 10 things that you could talk about related to your business, customer needs and industry trends </li></ul><ul><ul><li>Help the reader do their job better and hold their interest </li></ul></ul>
  18. 20. Increase your search rankings <ul><li>On site SEO </li></ul><ul><ul><li>Get your site structure reviewed, especially if more than three years old </li></ul></ul><ul><li>Fresh Content </li></ul><ul><ul><li>Search engines look for fresh content. Add a blog or news to your site </li></ul></ul><ul><li>Off site SEO </li></ul><ul><ul><li>Create links back to your site (back links) </li></ul></ul><ul><ul><li>Utilise directories and listings </li></ul></ul><ul><ul><li>Create articles and put them on other sites </li></ul></ul><ul><ul><li>Write comments and replies to blogs, forums and articles </li></ul></ul><ul><li>Always use good Anchor Text </li></ul><ul><ul><li>Click here is bad anchor text </li></ul></ul><ul><ul><li>Internet marketing tips is good anchor text </li></ul></ul>
  19. 21. Email marketing is vital <ul><li>Direct outbound communication to your customers </li></ul><ul><li>Keep them loyal </li></ul><ul><li>Get them to buy more </li></ul><ul><li>Help them to tell others </li></ul><ul><li>Give them value added content that entertains </li></ul><ul><li>Don’t just sell or talk about what you do </li></ul><ul><li>If you don’t email them someone else will! </li></ul>
  20. 22. Social media – just do it <ul><li>It’s being sociable on the web – networking </li></ul><ul><li>Start with your Home Base </li></ul><ul><ul><li>Most likely a blog on your site </li></ul></ul><ul><li>Create outposts </li></ul><ul><ul><li>Places where you to meet others and tell them about your Home Base </li></ul></ul><ul><ul><li>Build a community and establish yourself </li></ul></ul><ul><li>Create listening posts </li></ul><ul><ul><li>Places where you have a presence to push people to your outposts or Home Base </li></ul></ul><ul><li>Listen first to what is being said </li></ul><ul><li>Create value added entertaining content second </li></ul><ul><li>Sell last and in moderation </li></ul>
  21. 23. Personal branding <ul><li>Have a quality picture </li></ul><ul><ul><li>Always use the same one </li></ul></ul><ul><li>Bio </li></ul><ul><ul><li>Write one and then create a shorter version </li></ul></ul><ul><ul><li>Save them on your PC for easy access </li></ul></ul><ul><li>Complete your profile </li></ul><ul><ul><li>Use all the opportunities in the profile to promote yourself </li></ul></ul><ul><ul><li>Explain what value you will be to people and what they can expect from you </li></ul></ul><ul><ul><li>Use targeted links back to your site – not just to the homepage </li></ul></ul>
  22. 24. Tell people what you want them to do <ul><li>People cant read your mind </li></ul><ul><li>People are lazy </li></ul><ul><li>People need a reason to take action </li></ul><ul><li>Rate my video </li></ul><ul><li>Please review me </li></ul><ul><li>Send to a friend </li></ul><ul><li>Favourite me </li></ul><ul><li>Follow me </li></ul>Social Media Juice
  23. 25. Measure and report <ul><li>Set up Google analytics </li></ul><ul><li>Use URLS </li></ul><ul><li>Use your email marketing reports </li></ul><ul><li>Track and compare over time </li></ul><ul><li>Set key performance indicators </li></ul>
  24. 26. Your take away Jonnie Jensen is a Digital Coach. He helps businesses match their internet marketing with their business objectives. Contact Jonnie Jensen: E: [email_address] T: 02032862306