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Hello Engagement
Hello Engagement
Hello Engagement
Hello Engagement
Hello Engagement
Hello Engagement
Hello Engagement
Hello Engagement
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Hello Engagement

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Ramblings on engagement and its implication on strategy. Short, simple. Food for thoughts.

Ramblings on engagement and its implication on strategy. Short, simple. Food for thoughts.

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  • 1. Hello, Engagement! by @tobiaswacker Hello Engagement! by @tobiaswacker
  • 2. Some thoughts on engagement and its strategic implications Engagement seems to be one salvation for challenges marketers face, at least for the moment. Engagement is much bigger as we believe, and a marketing term which deserves the hype and buzz it enjoys. However, just to ’engage’ is not enough. We need to know more, to systematise the process. All about planning
  • 3. The engagement ecosystem Interaction  Swarm intelligence  Sharing  Empowerment  …  Crowd sourcing  Social media  All about planning
  • 4. Old school: 4 P’s of Marketing, Communication strategy [ [ [ P P P P Product Promotion Placement Price Communication strategy Which messages should be communicated in which style to whom via which channels with which objectives? All about planning
  • 5. New school: 4 E’s of Marketing, Engagement strategy Source: http://www.ogilvy.com/On-Our-Minds/Articles/the_4E_-are_in.aspx [ [ [ E E E E Experience Evangelism Everyplace Exchange Engagement strategy Which topics and subjects should be discussed and exchanged with which cultural groups with which objectives? All about planning
  • 6. New school COMPLEMENTS old school The recent shift in marketing theory is fundamental. 4Ps, introduced in the 60ies of last century, are complemented by the 4E’s, especially in the digital world. All about planning
  • 7. A B Brand strategy Bringing a brand from A to B. Defining WHAT the brand is/should stand for. Engagement strategy Communication strategy [ Defining HOW the brand will brought from A to B. All about planning
  • 8. @tobiaswacker

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