MEXELOR<br />A complete, comprehensive and personalized Web Application for Indian Students applying for Graduate/Post Gra...
The Problem and the Target Market<br /><ul><li> Initial Target Market
Indian Students wanting to study abroad
 Students who want to plan and track their SAT/GRE/GMAT exam progress
 Students who need help in choosing their courses/universities
 The Problem
 Students either use search engines and random websites for information
 Information may not always be complete or accurate
 Myths associated with such exams</li></li></ul><li>Market Review<br /><ul><li> NOW is the Right Time
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  1. 1. MEXELOR<br />A complete, comprehensive and personalized Web Application for Indian Students applying for Graduate/Post Graduate courses abroad<br />
  2. 2. The Problem and the Target Market<br /><ul><li> Initial Target Market
  3. 3. Indian Students wanting to study abroad
  4. 4. Students who want to plan and track their SAT/GRE/GMAT exam progress
  5. 5. Students who need help in choosing their courses/universities
  6. 6. The Problem
  7. 7. Students either use search engines and random websites for information
  8. 8. Information may not always be complete or accurate
  9. 9. Myths associated with such exams</li></li></ul><li>Market Review<br /><ul><li> NOW is the Right Time
  10. 10. Number of Indian Students going abroad for studies – </li></ul>Highest in the world<br /><ul><li>Number of students giving Indian Entrance exams growing </li></ul> at a rate of 40% per annum<br /><ul><li> Web based organizations focusing mostly on MBA preparation</li></ul>occupy more than 90% of Organized Market Share<br />
  11. 11. Market Review – Statistics<br />Fig. Growth in the number of students going to USA and Australia over the years<br />Fig. Share of students country-wise studying abroad<br />
  12. 12. Market Review – Statistics<br />
  13. 13. Mexelor Features<br />
  14. 14. Mexelor Features<br />
  15. 15. Business Model<br />Initial Focus<br />Niche market of Indian students going abroad for education<br />High quality software to help prepare for exams and apply for Universities Abroad<br />Future Expansion<br />Increase Brand Equity to gain confidence of customers<br />Make Mexelor incorporate features for Indian Exams at Undergraduate/ Post Graduate level<br />Breakthrough Marketing and Hub Business Model<br />Tie up with coaching institutes across cities and provide customized features to suit their needs (including a Logo of their Business)<br />Fig. Shows the Business Model for Start up and Expansion<br />
  16. 16. The Team<br /><ul><li> Atindriyo Sanyal </li></ul> Associate Applications Engineer (June 2009 – July 2011)<br /> Oracle Corporation, Hyderabad, India<br /><ul><li>Awadesh Madhogaria</li></ul> Subject Matter Expert (July 2009 – August 2011)<br /> Amdocs Inc, Pune, India<br /> toawadh@gmail.com<br /><ul><li> Proposed Company Name : Mexelor Inc</li>

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