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  • 1. MEXELOR<br />A complete, comprehensive and personalized Web Application for Indian Students applying for Graduate/Post Graduate courses abroad<br />
  • 2. The Problem and the Target Market<br /><ul><li> Initial Target Market
  • 3. Indian Students wanting to study abroad
  • 4. Students who want to plan and track their SAT/GRE/GMAT exam progress
  • 5. Students who need help in choosing their courses/universities
  • 6. The Problem
  • 7. Students either use search engines and random websites for information
  • 8. Information may not always be complete or accurate
  • 9. Myths associated with such exams</li></li></ul><li>Market Review<br /><ul><li> NOW is the Right Time
  • 10. Number of Indian Students going abroad for studies – </li></ul>Highest in the world<br /><ul><li>Number of students giving Indian Entrance exams growing </li></ul> at a rate of 40% per annum<br /><ul><li> Web based organizations focusing mostly on MBA preparation</li></ul>occupy more than 90% of Organized Market Share<br />
  • 11. Market Review – Statistics<br />Fig. Growth in the number of students going to USA and Australia over the years<br />Fig. Share of students country-wise studying abroad<br />
  • 12. Market Review – Statistics<br />
  • 13. Mexelor Features<br />
  • 14. Mexelor Features<br />
  • 15. Business Model<br />Initial Focus<br />Niche market of Indian students going abroad for education<br />High quality software to help prepare for exams and apply for Universities Abroad<br />Future Expansion<br />Increase Brand Equity to gain confidence of customers<br />Make Mexelor incorporate features for Indian Exams at Undergraduate/ Post Graduate level<br />Breakthrough Marketing and Hub Business Model<br />Tie up with coaching institutes across cities and provide customized features to suit their needs (including a Logo of their Business)<br />Fig. Shows the Business Model for Start up and Expansion<br />
  • 16. The Team<br /><ul><li> Atindriyo Sanyal </li></ul> Associate Applications Engineer (June 2009 – July 2011)<br /> Oracle Corporation, Hyderabad, India<br /><ul><li>Awadesh Madhogaria</li></ul> Subject Matter Expert (July 2009 – August 2011)<br /> Amdocs Inc, Pune, India<br /> toawadh@gmail.com<br /><ul><li> Proposed Company Name : Mexelor Inc</li>

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