VISITOR PROMOTION PLAN                           Aug 30 – Sep 2, 2012company name
EMAIL MARKETING                2 times/week (from then to event)                Database >100.000 email                ...
1. “Đố vui có thưởng VCW”program                Games & Contest   Every week until VCW 2012 (12 weeks)   Select the most...
2. Design VCW Cover (timeline on Facebook)               Games & Contest
3. Photo ContestCreate topic as:“Chia sẻ khoảnh khắc yêu thương”,“Chụp hình bay”,“Girls PAINT Tech”, …
4. Discover VCW by your own way  1st: Post information about QR code and make an survey on fanpage “Have you known about ...
5. Forum(ict, non it, teen, game online, …)                                            FORUM                              ...
6. Registration online get GIFT technology                                  Website “Vui cùng VCW – Nhận quà liền tay” pr...
TIMELINE                   Activity                    Start day March April   May   June   July   August                 ...
BUDGET         Content                            Gifts       Week        Price        Total             Survey (2 week/ti...
PROMOTE ACTIVATION               7. Roadshow                  -   Gift                  -   Leaflet                  -   T...
ADVERTISING               Cinema Advertising                               Monthly Admission: 90,000 in Galaxy Nguyen Du  ...
ADVERTISING               8. Cinema Advertising (if any)company name
ONSITE               Lucky Draw                                                Game show               Hi Tech show       ...
GIFT FOR ALLcompany name
company name               Q&A
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  1. 1. VISITOR PROMOTION PLAN Aug 30 – Sep 2, 2012company name
  2. 2. EMAIL MARKETING  2 times/week (from then to event)  Database >100.000 email  Support to delivery information for all activitiescompany name
  3. 3. 1. “Đố vui có thưởng VCW”program Games & Contest Every week until VCW 2012 (12 weeks) Select the most popular products as: laptop. Smartphone, play station, camera, …..  1st : Have 3 questions (brands, factors affect buyer behavior, How many people answer same as you …)  2nd : one question for consumer demand
  4. 4. 2. Design VCW Cover (timeline on Facebook) Games & Contest
  5. 5. 3. Photo ContestCreate topic as:“Chia sẻ khoảnh khắc yêu thương”,“Chụp hình bay”,“Girls PAINT Tech”, …
  6. 6. 4. Discover VCW by your own way  1st: Post information about QR code and make an survey on fanpage “Have you known about QR code?”, “ Have you had your own QR?”  2nd: VCW announce game via a messege decoded by QR code  3rd: Game design code “VCW của riêng tôi” “Anyone can create and decode QR square but it’s still mysterious and urging viewers to go into the deep of it ”.
  7. 7. 5. Forum(ict, non it, teen, game online, …) FORUM Forum Member Rate (alexa) www.tinhte.vn 1,152,624 2,852 www.vn-zoom.com 4,984,305 5,432 http://vozforums.com/ 426,226 8,021 http://www.ddth.com/index.php 833,751 8,723 http://hdvietnam.com/diendan/index.php 443,274 17,580 www.ttvnol.com 16,516 27,529 www.vnphoto.net 113,279 36,497 http://softvnn.com/forum/memberlist.php 371,886 39,585 www.webtretho.com 735,199 5,600 www.lamchame.com 179,046 8,854 www.ssc.vn 600,000 67,171
  8. 8. 6. Registration online get GIFT technology Website “Vui cùng VCW – Nhận quà liền tay” programTime: 1/07/2012 - 30/08/2012 Lucky draw Get code when registration online Invite friend get more change code Case study click here (Only 5 days they can got more 40.000 join about it)
  9. 9. TIMELINE Activity Start day March April May June July August KHẢO SÁT TRÚNG THƯỞNG CÙNG VCWCreate questionnaire of "Khảo sát trúng thưởng 12/3/2012 cùng VCW" Divided task for web team to manage 1/4/2012 information Contact for Sponsorship (Sales team) 12/3/2012 Increase event awareness on Facebook and E 26/3/2012 newsletter Running the campaign 2/4/2012 PHOTO CONTEST Create application on facebook 12/3/2012 Contact for Sponsorship (Sales team) 12/3/2012Post information about contest and send enews 26/3/2012 Running the campaign 2/4/2012 QR CODE Post information about QR and survey 1/7/2012 Game decode message 8/7/2012 Contest " VCW của riêng tôi" 9/7/2012 ONLINE REGISTRATION ONLINE REGISTRATION
  10. 10. BUDGET Content Gifts Week Price Total Survey (2 week/times/gift) 6 12 5,000,000 30,000,000 Photo Contents (3 week/times/gift) 4 12 2,000,000 8,000,000 QR code (2 Week/times/3 gifts) 6 4 500,000 3,000,000 Online registration (4 week/times/gift) 2 4 16,000,000 32,000,000 Total 73,000,000(*) Note: we can call sponsor
  11. 11. PROMOTE ACTIVATION 7. Roadshow - Gift - Leaflet - Ticket -Building -Shopping centre -Supermarket -University -Churchcompany name -Residential Area -Apartment building
  12. 12. ADVERTISING Cinema Advertising Monthly Admission: 90,000 in Galaxy Nguyen Du 65% said they are ready to spend Age: Young, Occupation: Sex: money to see movies in cinemas. 21-30: 67%, Class: A, B 74% white 52% female, 31-35: 3.6%, collar In 2010, there are 15,000 HCMC 15-20: 9.97% worker 48% male moviegoers go to cinemas a day. CINEMA BRAND AWARENESS IN HCMC WILLINGNESS TO SPEND MONEY (What is the first cinema you think of?) 80% 70% 65% 80% 60% 65% 50% 60% 40% 40% 30% 22%company name 20% 13% 20% 18% 13% 10% 0% 0% Yes No Others
  13. 13. ADVERTISING 8. Cinema Advertising (if any)company name
  14. 14. ONSITE Lucky Draw Game show Hi Tech show Job Zone Discount Guidecompany name
  15. 15. GIFT FOR ALLcompany name
  16. 16. company name Q&A

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