STRATEGIC COMMUNICATIONS            &REPUTATION MANAGEMENT   socilion Communications – PR & Reputation Management Agency |...
It takes 20 years to build a REPUTATIONand five minutes to ruin it                         Warrent BUFFETTsocilion Communi...
BRAND INFLUENCERSsocilion Communications – PR & Reputation Management Agency |   http://www.socilion.com
INFLUENCERS OF A BRAND                                TWO types of Influencers              Journalist / Reporter         ...
INFLUENCERS OF A BRAND   A Journalist / Reporter is indeed an influencer for a brand on Print, Electronic   and Web      s...
INFLUENCERS OF A BRAND   An INDIVIDUAL is equally treated as an influencer thanks to availability of   various Social Medi...
we are into CONVERSATIONsocilion Communications – PR & Reputation Management Agency |   http://www.socilion.com
CONVERSATIONS     Lots of Conversations     are happening every      moment on various       brands across the           p...
we do LISTENsocilion Communications – PR & Reputation Management Agency |   http://www.socilion.com
LISTENING                                                            The first step is to get                             ...
LISTENING     The LISTENING Tool to generate dashboard of a brand from across the platform      socilion Communications – ...
LISTENING  The LISTENING Tool can monitor the Strength, Passion, Reach and Sentiment            Strength is the likelihood...
LISTENING    The LISTENING Tool can also generates Keywords and Key Influencers                                           ...
LISTENING                                           Identify                  Measure               LISTEN                ...
we formulate STRATEGIESsocilion Communications – PR & Reputation Management Agency |   http://www.socilion.com
MEASURING                BEHAVIOUR                                     BUSINESS                                           ...
IDENTIFICATION             WHY INFLUENCERS                         5 ATTRIBUTES of INFLUENCERS     Track / measure sentim...
STRATEGIZING               WHY STRATEGIZE                    EFFECTIVE COMMUNICATION STRATEGIES                           ...
ENGAGEMENT    ENGAGEMENT is “emotional bond” or “attachment” that customers and    employees develop with the brand or org...
we do BENCHMARKINGsocilion Communications – PR & Reputation Management Agency |   http://www.socilion.com
BENCHMARKING STUDY                   SAMPLE SENTIMENT BENCHMARKING STUDY*               GENERAL INSURANCE SECTOR as on DEC...
we are into EXECUTIONSsocilion Communications – PR & Reputation Management Agency |   http://www.socilion.com
EXECUTIONS   Positive Sentiment           Neutral Sentiment                     Negative Sentiment         Manage         ...
EXECUTIONS                we create OPPORTUNITIES     socilion Communications – PR & Reputation Management Agency |   http...
OPPORTUNITIES     Creating Opportunities                                 Meaningful    Increasing                         ...
CASE STUDY                Values Stronger Than Steel Campaign by TATAsocilion Communications – PR & Reputation Management ...
CASE STUDY   The Tata Group    Around 100 operating companies    Seven business sectors - from salt to software: communi...
CASE STUDY  October, 2010 to September, 2011 was the troublesome and CRISIS period  for TATA Group and its Chairman Mr. Ra...
CASE STUDY                                            TATA Nano                                 Source: http://business.re...
CASE STUDY                                                TATA Nano     Report: Tata Nano sales plunge to     just 589 uni...
CASE STUDY                                  2G SPECTRUM ALLOCATION                                                        ...
CASE STUDY                                             TATA’s APPROACH    Engaging a dedicated team for upholding ethics ...
CASE STUDY                                    TATA’s APPROACH    Roped Ogilvy & Mather with a mandate for image makeover ...
CASE STUDY                                    TATA’s APPROACH     Engagement: Honesty with Good Corporate Governance and V...
CASE STUDY                                         OUTCOME      Values Stronger Than Steel - campaign sends a message acr...
WHO ARE              wesocilion Communications – PR & Reputation Management Agency |   http://www.socilion.com
ABOUT US   socilion Communications is a division of Info Data Soft Technologies     (IDS Technologies – www.idstonline.co...
DIVISIONS              we HAVEsocilion Communications – PR & Reputation Management Agency |   http://www.socilion.com
OUR DIVISIONS      Reputation Management: www.socilion.com      Advertising, Media & Marketing: www.indian-advertising.com...
ABOUT US                             WHAT          we DO     socilion Communications – PR & Reputation Management Agency |...
OUR SERVICES Public Relations  Investors Communications Stakeholders Management Strategic Intelligence       Media Mat...
OUR SERVICES Social Media                                  Corporate Social Effective Use of Social                      ...
we ARE ASSOCIATED WITHsocilion Communications – PR & Reputation Management Agency |   http://www.socilion.com
OUR ASSOCIATION socilion is proudly associated with                           InfiniteLatitude  InfiniteLatitude is a glob...
WHAT NEXT       Do YOU wish to increase VISIBILITY of your Brand?       Do YOU wish to find new OPPORTUNITIES for your Org...
Visit Us                                   Follow Us   Web: http://www.socilion.com               Linkedin: www.linkedin.c...
THANK YOUsocilion Communications – PR & Reputation Management Agency |   http://www.socilion.com
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Socilion Reputation Management and Public Relations

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Do YOU wish to increase VISIBILITY of your Brand?
Do YOU wish to find new OPPORTUNITIES for your Organization?
Do YOU wish to manage REPUTATION of your Brand?
Do YOU wish to have definite RETURN on your investment on Communications?
See, how we can help you.

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Socilion Reputation Management and Public Relations

  1. 1. STRATEGIC COMMUNICATIONS &REPUTATION MANAGEMENT socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  2. 2. It takes 20 years to build a REPUTATIONand five minutes to ruin it Warrent BUFFETTsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  3. 3. BRAND INFLUENCERSsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  4. 4. INFLUENCERS OF A BRAND TWO types of Influencers Journalist / Reporter Individuals socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  5. 5. INFLUENCERS OF A BRAND A Journalist / Reporter is indeed an influencer for a brand on Print, Electronic and Web socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  6. 6. INFLUENCERS OF A BRAND An INDIVIDUAL is equally treated as an influencer thanks to availability of various Social Media platforms socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  7. 7. we are into CONVERSATIONsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  8. 8. CONVERSATIONS Lots of Conversations are happening every moment on various brands across the platform. socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  9. 9. we do LISTENsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  10. 10. LISTENING The first step is to get engaged into the conversation by LISTENING Advanced LISTENING Tool can be deployed for this purpose. socilion uses its own LISTENING tool and use Software as a Service(SaaS). socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  11. 11. LISTENING The LISTENING Tool to generate dashboard of a brand from across the platform socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  12. 12. LISTENING The LISTENING Tool can monitor the Strength, Passion, Reach and Sentiment Strength is the likelihood that the brand is Sentiment is the ratio of mentions being discussed in media, could be news or in that are generally positive to those social media. A very simple calculation is that are generally negative. used: phrase mentioned within the last 24 hours divided by total possible mentions. Passion is a measure of the likelihood that individuals talking about your brand will do Reach is a measure of the range of repeatedly. Eg, if you have a small group of influence. It is the number of unique very passionate advocates who talk about authors referencing your brand divided by your products or brand all the time you will the total number of mentions. have a higher "Passion" socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  13. 13. LISTENING The LISTENING Tool can also generates Keywords and Key Influencers Top Keywords would make you understand penetration of your brand in a particular demography Top Users would let you identify “influencers” so that a proper engagement plan can be worked out socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  14. 14. LISTENING Identify Measure LISTEN Strategize Listening Tool can help a brand to Measure, Identify, Strategize and Engage Engage Influencers socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  15. 15. we formulate STRATEGIESsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  16. 16. MEASURING BEHAVIOUR BUSINESS Business Measurement goes side-by- It can be measured by observing, side with behaviour measurement. then quantifying certain key activities on media channels: Net new customers Changes in buy rate Retweets Loyalty metrics Likes Word of mouth Follows New product sales Shares Customer satisfaction Report Increased operational efficiency Comments New online orders Mentions Return on Investment (RoI) Sentiment socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  17. 17. IDENTIFICATION WHY INFLUENCERS 5 ATTRIBUTES of INFLUENCERS  Track / measure sentiments and  Activists: influencers get involved, competitors  Let audiences know you’re with their communities, political listening & their opinions matter movements, charities and so on.  Convert ‘brand advocates’ &  Connected: influencers have large supporters by addressing key concerns and needs media and social networks  Engage them meaningfully in  Impact: influencers are looked up to events / campaigns and are trusted by others  Generate buzz by providing exclusive information on new  Active minds: influencers have products/services to these multiple and diverse interests influencers  Trendsetters: influencers tend to be early adopters (or leavers) in markets socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  18. 18. STRATEGIZING WHY STRATEGIZE EFFECTIVE COMMUNICATION STRATEGIES Deliver clear and consistent messages Communication strategies, systems, and practices do play a Simple, direct, and fast with a minimal central role in high-performance. number of filters and interpreters Information, understanding, and Inspire and energize knowledge are the lifeblood of the User-friendly, human, and personal organizational body.  Move Information, experiences, learning A thoughtful and comprehensive ideas, direction, and feedback equally well communication strategy is a vital component to any successful change in all directions and improvement.  Provide multiple channel The education and communication  Work out Crisis Communication plan strategy sets the tone and direction of improvement efforts. socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  19. 19. ENGAGEMENT ENGAGEMENT is “emotional bond” or “attachment” that customers and employees develop with the brand or organization during repeated, ongoing positive interactions. Corporate Social Responsibility (CSR) is considered to be as approache to engage influencers meaningfully. INTERNAL ENGAGEMENT EXTERNAL ENGAGEMENT Internal Engagement planning for External Engagement planning for internal public of the brand – e.g. external public of the brand – e.g. employees, investors etc. customers, vendors, suppliers etc. Helps to retain talents and talents get attracted towards the brand. High in satisfaction, loyalty, renewal Employers branding and loyalty.  Positive Word of Mouth  Positive Word of Mouth  Higher price and premiums Increases productivity, decreases  Positive visibility, less Crisis supervisions socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  20. 20. we do BENCHMARKINGsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  21. 21. BENCHMARKING STUDY SAMPLE SENTIMENT BENCHMARKING STUDY* GENERAL INSURANCE SECTOR as on DECEMBER 30, 2011 UniqueBrand Strength Sentiment Passion Reach Authors Retweets RemarksIFFO Tokio 1% 16:0 38% 8% 35 0TATA AIG 3% 7:1 40% 16% 131 2ICICI Lombard 1% 6:1 49% 17% 134 7Future Generali 1% 4:1 48% 12% 101 0IndustryAVERAGE 2% NA 44% 13% 131 3 * This is a sample report for demonstration only and not based on actual facts and figuresThe BENCHMARKING study would help you to understand POSITION of your brand, vis-à-vis with your competitors and STRATEGY to be formulated socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  22. 22. we are into EXECUTIONSsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  23. 23. EXECUTIONS Positive Sentiment Neutral Sentiment Negative Sentiment Manage Monitor Measure, Engage / CSR socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  24. 24. EXECUTIONS we create OPPORTUNITIES socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  25. 25. OPPORTUNITIES Creating Opportunities Meaningful Increasing Monitoring Engagement Visibility of your of your your brand Competitors Stakeholders socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  26. 26. CASE STUDY Values Stronger Than Steel Campaign by TATAsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  27. 27. CASE STUDY The Tata Group  Around 100 operating companies  Seven business sectors - from salt to software: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. Operations in more than 80 countries across six continents  Exporting to 85 countries  The total revenue was $83.3 billion (around Rs3,796.75 billion) in 2010-11,  Around 58% of total revenue coming from business outside India Employs over 425,000 people worldwide In India Tata name is known for 140 years for strong values and business ethics. socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  28. 28. CASE STUDY October, 2010 to September, 2011 was the troublesome and CRISIS period for TATA Group and its Chairman Mr. Ratan Tata 140 years brand image was at stake because of :  TATA Nano  2 G Spectrum socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  29. 29. CASE STUDY TATA Nano Source: http://business.rediff.com/slide-show/2010/oct/26/slide-show-1-tata-motors-is-indias-top-brand.htm socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  30. 30. CASE STUDY TATA Nano Report: Tata Nano sales plunge to just 589 units in November, 2010: Bloomberg reports that only 589 Nano models were sold in November; a minuscule total for a mass-market car. Tata CEO Carl- Peter Forster reportedly blames a lack of financing options as the reason customers arent buying. But while bank loans are one problem, another issue could stem from the fact that the Nano has been in the news for catching fire. Source: Autoblog, December 2, 2010 They should offer a free fire extinguisher with each NANO. socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  31. 31. CASE STUDY 2G SPECTRUM ALLOCATION Niira Radia closed Vaishnavi TATA got the clean chit The Central Bureau of Investigation (CBI) Niira Radia, the high profile public relations probing the 2G spectrum scam on June 4, 2011 consultant decided to shut down her gave a clean chit to the Tata Group saying Tata companies Vaishnavi Communications and was not a “beneficiary” in the scam. Neucom Consulting totalling to Rs 1000 cr emperor. socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  32. 32. CASE STUDY TATA’s APPROACH Engaging a dedicated team for upholding ethics and values in media Resolving open issues Offering freebies to boost sales of Tata Nano Source: http://www.rediff.com/business/slide-show/slide-show-1-cbi-gives-clean-chit-to-tata-in-2g-scam/20110602.htm socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  33. 33. CASE STUDY TATA’s APPROACH  Roped Ogilvy & Mather with a mandate for image makeover  O&M took the CSR root, launched Values Stronger Than Steel campaign  The campaign presents TATA’s own achievers like R&D Chief- Mark Denys, head of Tata Steel Adventure Foundation - Bachendri Pal, the young talent in Archery Deepika Kumari, etc  The campaign rolls out in print, radio, TVCs, digital commercials and outdoors socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  34. 34. CASE STUDY TATA’s APPROACH Engagement: Honesty with Good Corporate Governance and Value Chain Business through a portal http://www.valueabled.com, a free, open digital platform which is an aggregator of opinions and voices on what are the values that shape modern India. Integrated with Facebook and Twitter. socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  35. 35. CASE STUDY OUTCOME  Values Stronger Than Steel - campaign sends a message across India that values are the core of sustainable development  Ambassadors for this campaign aren’t typical celebrities but people who have made a difference on the strength of their values  The ‘Values Stronger than Steel’ campaign, highlights how Tata Group company has always focussed on ethical practices and employee and society development.  Tata was successful to gain the huge brand recall socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  36. 36. WHO ARE wesocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  37. 37. ABOUT US  socilion Communications is a division of Info Data Soft Technologies (IDS Technologies – www.idstonline.com)  A Special Purpose Vehicle (SPV) to provide Strategic Communications and Reputation Management Consultancy services to Entities, Brands  Registered Office in Vadodara, Gujarat, India  Regional offices in Ahmedabad, Chennai, Delhi, Mumbai  Ability to deliver campaigns globally with well-knit communications  Highly Networked with Print and Electronic Media  Media-centric approach with on-board Journalists  In-depth sector and vertical expertise with more than 15 years of experience  Expertise in Social Media, Media Monitoring, Media Analysis, Sentiment Monitoring, Reputation Management and Strategic Intelligence  Predictable cost—predictable outcome model socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  38. 38. DIVISIONS we HAVEsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  39. 39. OUR DIVISIONS Reputation Management: www.socilion.com Advertising, Media & Marketing: www.indian-advertising.com Outsourcing: www.outsourcesindia.com Technology: www.idstonline.com socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  40. 40. ABOUT US WHAT we DO socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  41. 41. OUR SERVICES Public Relations  Investors Communications Stakeholders Management Strategic Intelligence Media Materials, Press  Maintain Goodwill of the Releases brand, organization Distribution of Press  Measure and evaluate Releases existing public relations Development of Media programs and campaigns Grids and Opportunity Bring new skills to support, Managing Media Relations augment existing public Media Advocacy relations efforts  Crisis Communications  Internal and External Communications socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  42. 42. OUR SERVICES Social Media Corporate Social Effective Use of Social Responsibility (CSR) Media Increase overall reputation, Monitoring people’s image and goodwill sentiment Strengthen community Formulating Strategies relations Increase positive visibility Cause-related marketing Identification of Corporate Social Opportunities Responsibility (CSR) under Creating Event, Campaign CDM Using Technology to  Carbon Credit measure impact and RoI Corporate affairs and  Training government relations socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  43. 43. we ARE ASSOCIATED WITHsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  44. 44. OUR ASSOCIATION socilion is proudly associated with InfiniteLatitude InfiniteLatitude is a global alliance of top-tier Corporate Communications experts http://infinitelatitude.com/ socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  45. 45. WHAT NEXT Do YOU wish to increase VISIBILITY of your Brand? Do YOU wish to find new OPPORTUNITIES for your Organization? Do YOU wish to manage REPUTATION of your Brand? Do YOU wish to have definite RETURN on your investment on Communications? It’s the time for YOU to get in touch with us socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  46. 46. Visit Us Follow Us Web: http://www.socilion.com Linkedin: www.linkedin.com/in/idstonline Blog: http://socilion.blogspot.com Twitter: http://twitter.com/@idstpr Facebook: www.facebook.com/socilion Write to Us IM with Us Email: info@socilion.com Skype: toam03 Gtalk: toam03 MEET US SCAN CODEsocilion socilionFF, Kedar, Opp SBI Ellora Park, 1/12, Sahajivan Co-OperativeSubhanpura, Vadodara, Housing Society, Bhatwadi,Gujarat 390023, India Ghatkopar (W), MumbaiCall: +91- 265 - 229 0692 Maharashtra - 400 084, India socilion Communications – PR & Reputation Management Agency | http://www.socilion.com
  47. 47. THANK YOUsocilion Communications – PR & Reputation Management Agency | http://www.socilion.com

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