Finding Faster Growth
Happy shoppers spend more

©TNS
Happy shoppers spend more

If retailers and brands
want shoppers to spend
more, they need to
focus first on making
them ha...
Happy shoppers spend more

©TNS

3
Happy shoppers spend more

©TNS

4
Happy shoppers spend more

©TNS

5
Happy shoppers spend more

©TNS

6
Happy shoppers spend more

69 percent of supermarket
shoppers buy the same
brand as they did the last
time they purchased ...
Happy shoppers spend more

©TNS

8
Happy shoppers spend more

©TNS

9
Happy shoppers spend more

©TNS

10
Happy shoppers spend more

©TNS

11
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and
stakeholder man...
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TNS - Happy shopper spend more

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Analizzare i principi cardine che guidano lo Shopper Journey verso l'acquisto del prodotto e della propria categoria, è vitale per una comprensione delle scelte d'acquisto del nostro Shopper, così come per attuare interventi efficaci di Shopper Marketing che influenzino i comportamenti e permettano la crescita del business. Bisogna quindi focalizzarsi sul perchè e per quale occasione si acquista, sulle diverse attitudini ed esigenze dello Shopper allo scaffale/momento dell'acquisto e sulla capacità di Brand e Retailers di rimuovere le barriere e facilitare gli acquisti. E' infatti ampiamente dimostrato che esista una correlazione diretta fra la velocità di spesa dello Shopper e lo scontrino.

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TNS - Happy shopper spend more

  1. 1. Finding Faster Growth Happy shoppers spend more ©TNS
  2. 2. Happy shoppers spend more If retailers and brands want shoppers to spend more, they need to focus first on making them happy ©TNS 2
  3. 3. Happy shoppers spend more ©TNS 3
  4. 4. Happy shoppers spend more ©TNS 4
  5. 5. Happy shoppers spend more ©TNS 5
  6. 6. Happy shoppers spend more ©TNS 6
  7. 7. Happy shoppers spend more 69 percent of supermarket shoppers buy the same brand as they did the last time they purchased from that category. ©TNS 7
  8. 8. Happy shoppers spend more ©TNS 8
  9. 9. Happy shoppers spend more ©TNS 9
  10. 10. Happy shoppers spend more ©TNS 10
  11. 11. Happy shoppers spend more ©TNS 11
  12. 12. TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. For further information, please contact Gabriella Bergaglio – Marketing Manager - @:gabriella.bergaglio@tnsglobal.com Via Bolama, 11/3 – 20126 Milano Corso Vitt. Emanuele II, 18 – 00186 Roma Tel. +39.02.27.07.21 (central. unif.) – tns.italia@tnsglobal.com ©TNS www.tnsglobal.com
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