Ahead of the Pack
Tools for Next generation Travel
Managers
28 September 2011
Kevin May,
Editor /
Moderator
Poll no. 1
Ahead of
the Pack
Tools for Next Generation
Travel Managers

4
© 2011 Sabre Travel Network Confidential. Not for
Top of Mind
WHAT TRAVEL AGENCIES and TRAVEL MANAGEMENT
COMPANIES TELL US IS IMPORTANT

Customer Loyalty
Win customers and ...
AND

News

Trends

self-service
social
demands
supplier
and virtual
slow
merchandising
economic growth
better informed,
co...
The New Traveler

LEISURE or CORPORATE?

Experiences
Shape
Expectations

© 2011 Sabre Travel Network Confidential. Not for...
Leisure Traveler

EXPERIENCES

Information Sources
Research Time Spent
Decision Making Influences
Technology Devices
Trave...
Travel Information

MULTIPLE RESOURCES

Over 12 distinct channels to gather information…just to select the
destination!

O...
Research

MEASURING TIME SPENT

Travelers spend
considerable TIME

researching each
phase of travel…

© 2011 Sabre Travel ...
Making Decisions

INFLUENCERS

People trust people who are like them.
People trust advice from people in their network.

C...
Technology

MULTIPLE DEVICES

Various types of
devices in play, each

with their own
attributes of location
awareness and
...
Technology

BOUNDLESS FEATURES
Nearly every aspect of travel has an app.

FLIGHT SCHEDULES

MAPS
PACKING TIPS
DINING
SATEL...
Travel Counselor

WHO’S NEXT?

Only people born before a technology
is invented think of it as technology.
Everyone else c...
Questions

ANSWERS

What are the impacts…
…for travel suppliers?

…for Corporate travelers?
…for your business?

A recent ...
Poll no. 2
Future

BEING PREPARED
Today’s trends are tomorrow’s reality
You will need to be equipped to handle this reality
Today’s T...
How Can
Travel Counselors
Stay Ahead
and
Meet These Traveler
Expectations
© 2011 Sabre Travel Network Confidential. Not fo...
Online Shopping Experience
Graphical tools similar to what travelers are using for research

19

© 2011 Sabre Travel Netwo...
Air Extras
Information on ancillary fees aggregated to provide the
total price upfront

20

© 2011 Sabre Travel Network Co...
Information Aggregated
Relevant information from the web directly in the
workflow…More Efficiency, Better Service

21

© 2...
Information Aggregated
Relevant content from the web directly in the
workflow…More Efficiency, Better Service

22

© 2011 ...
Flexible Shopping
Multiple Fares for flexible dates, in a single
calendar display

23

© 2011 Sabre Travel Network Confide...
Email Travel Options
Email travel options directly from workflow. Tools designed for travel
counselor to provide better se...
Air Merchandising
Merchandising and Personalization in the workflow

25

© 2011 Sabre Travel Network Confidential. Not for...
Air Merchandising
Payment for Economy Plus seats, directly
in workflow

26

© 2011 Sabre Travel Network Confidential. Not ...
Workflow Management
Easily manage multiple travelers and itineraries in a single view

27

© 2011 Sabre Travel Network Con...
Socially Connected
Professional
community for travel
agents
Connected with
social networks

Research user
reviews and prom...
Agent – Traveler Interaction
Sabre Red Workspace

With traveler collaboration

© 2011 Sabre Travel Network Confidential. N...
The Right Apps

30

© 2011 Sabre Travel Network Confidential. Not for redistribution
© 2011 Sabre Travel Network Confidential. Not for redistribution
What if…
32
Connecting App Buyers and
Sellers around the World

© 2011 Sabre Travel Network Confidential. Not for redistribution
Plug and Play Apps
EASY TO USE
Global search, browse, filter
App categorization and tagging
App marketing content
User rat...
Customer Preference Viewer
Allows agents
to quickly view
customer and
corporate
preferences,
expected
service levels.

App...
Restaurant Reservations
Allows agents
to provide
additional
services to
their travel
customers.
Restaurant
options
trigger...
Travel Reviews
Assist agents
in selecting
the right hotels
for their travel
customers.
Hotel review
list triggered
by shop...
Telepresence Increasing

New collaboration
tools
Cost containment
Globalization
Sustainability

© 2011 Sabre Travel Networ...
Poll no. 3
Virtual Meetings Reservations
Allows agents
to provide
services
around this
new emerging
technology
Customers
can rely on
...
Travel Counselor
Expectations
Connected
Informed

Influential
Got an app for that

Are you ready?
© 2011 Sabre Travel Netw...
Q&A
Thank You!
Archive copy of today’s webinar will appear on
www.tnooz.com within a few days.
Send questions and comments to ...
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Tnooz-Sabre FREE webinar – Ahead of the pack: Tools for next generation travel managers

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Travellers' expectations for their journeys are growing exponentially and travel agents remain at the sharp end of meeting the needs of those planning leisure or business trips.

This webinar features:

Pravin Muthukumar, Sabre Travel Network business development manager, Sabre Red Apps
Pradeep Rao, Sabre Travel Network Senior Director
Kevin May, Tnooz Editor, Moderator

Published in: Travel, Business
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Tnooz-Sabre FREE webinar – Ahead of the pack: Tools for next generation travel managers

  1. 1. Ahead of the Pack Tools for Next generation Travel Managers 28 September 2011
  2. 2. Kevin May, Editor / Moderator
  3. 3. Poll no. 1
  4. 4. Ahead of the Pack Tools for Next Generation Travel Managers 4 © 2011 Sabre Travel Network Confidential. Not for
  5. 5. Top of Mind WHAT TRAVEL AGENCIES and TRAVEL MANAGEMENT COMPANIES TELL US IS IMPORTANT Customer Loyalty Win customers and keep them coming back— Great value. Great service. Business Performance Grow revenue and control costs— More revenue. More efficiency. © 2011 Sabre Travel Network Confidential. Not for redistribution
  6. 6. AND News Trends self-service social demands supplier and virtual slow merchandising economic growth better informed, cost recovery virtual more demanding and revenue meetings & travelers pressures teleprescence interface shopping transformation complexity complex travel management mobile traveler finding agents service model with GDS format knowledge changes
  7. 7. The New Traveler LEISURE or CORPORATE? Experiences Shape Expectations © 2011 Sabre Travel Network Confidential. Not for redistribution
  8. 8. Leisure Traveler EXPERIENCES Information Sources Research Time Spent Decision Making Influences Technology Devices Travel Agents – who’s next Are you ready? © 2011 Sabre Travel Network Confidential. Not for redistribution
  9. 9. Travel Information MULTIPLE RESOURCES Over 12 distinct channels to gather information…just to select the destination! Online Travel Agencies | Destination Websites | Travel Review Sites | Travel Provider Websites | Family & Friends | Deals Websites | Destination Blogs | Travel Expert Blogs | Online Advertising | Magazines | Radio | Travel Agent Advice © 2011 Sabre Travel Network Confidential. Not for redistribution
  10. 10. Research MEASURING TIME SPENT Travelers spend considerable TIME researching each phase of travel… © 2011 Sabre Travel Network Confidential. Not for redistribution
  11. 11. Making Decisions INFLUENCERS People trust people who are like them. People trust advice from people in their network. Corporate travelers are also connecting. Are you? © 2011 Sabre Travel Network Confidential. Not for redistribution
  12. 12. Technology MULTIPLE DEVICES Various types of devices in play, each with their own attributes of location awareness and accessibility 50 more tablets brands are headed to market in time for Christmas
  13. 13. Technology BOUNDLESS FEATURES Nearly every aspect of travel has an app. FLIGHT SCHEDULES MAPS PACKING TIPS DINING SATELLITE SEAT TRAVEL ENTERTAINMENT PHONE MAPS LANGUAGE NARRATION BOOKINGS TRANSLATION HOTEL SERVICES WI-FI SEARCH CURRENCY WORD BOOKS CONVERSION WEATHER PROCESSING PHOTO SHARING CUSTOMS Popular Travel Applications © 2011 Sabre Travel Network Confidential. Not for redistribution
  14. 14. Travel Counselor WHO’S NEXT? Only people born before a technology is invented think of it as technology. Everyone else considers it part of the environment. Alan Kay—Apple Computer 82 % college graduates. Average 5-year career plan. 9 % of the workforce. 13 % of business travel. © 2011 Sabre Travel Network Confidential. Not for redistribution
  15. 15. Questions ANSWERS What are the impacts… …for travel suppliers? …for Corporate travelers? …for your business? A recent study in the United Kingdom found 69 % of consumers use the Internet to book their holidays… …compared to 23 % by phone. Travel apps are fast-replacing 1:1 interactions (e.g., Concierge, Gate Agent) and published information (e.g., guidebooks, maps) The same study showed that only recommendations by friends (28 %) and family (24 %) ranked on a par with online reviews. What’s more, 40 % of Britons over the age of 25 had written a holiday review online. We know. = You know. © 2011 Sabre Travel Network Confidential. Not for redistribution
  16. 16. Poll no. 2
  17. 17. Future BEING PREPARED Today’s trends are tomorrow’s reality You will need to be equipped to handle this reality Today’s Traveler Implications for You Travelers research lots of information sources Travel agent needs to be at least as well informed as traveler Connected via as many online, offline, social and mobile channels Whatever channel the traveler trusts, you will need to support it Be ready to support all devices and apps “Do you have an app for that”? © 2011 Sabre Travel Network Confidential. Not for redistribution
  18. 18. How Can Travel Counselors Stay Ahead and Meet These Traveler Expectations © 2011 Sabre Travel Network Confidential. Not for redistribution
  19. 19. Online Shopping Experience Graphical tools similar to what travelers are using for research 19 © 2011 Sabre Travel Network Confidential. Not for redistribution
  20. 20. Air Extras Information on ancillary fees aggregated to provide the total price upfront 20 © 2011 Sabre Travel Network Confidential. Not for redistribution
  21. 21. Information Aggregated Relevant information from the web directly in the workflow…More Efficiency, Better Service 21 © 2011 Sabre Travel Network Confidential. Not for redistribution
  22. 22. Information Aggregated Relevant content from the web directly in the workflow…More Efficiency, Better Service 22 © 2011 Sabre Travel Network Confidential. Not for redistribution
  23. 23. Flexible Shopping Multiple Fares for flexible dates, in a single calendar display 23 © 2011 Sabre Travel Network Confidential. Not for redistribution
  24. 24. Email Travel Options Email travel options directly from workflow. Tools designed for travel counselor to provide better service, efficiently 24 © 2011 Sabre Travel Network Confidential. Not for redistribution
  25. 25. Air Merchandising Merchandising and Personalization in the workflow 25 © 2011 Sabre Travel Network Confidential. Not for redistribution
  26. 26. Air Merchandising Payment for Economy Plus seats, directly in workflow 26 © 2011 Sabre Travel Network Confidential. Not for redistribution
  27. 27. Workflow Management Easily manage multiple travelers and itineraries in a single view 27 © 2011 Sabre Travel Network Confidential. Not for redistribution
  28. 28. Socially Connected Professional community for travel agents Connected with social networks Research user reviews and promote deals to your travelers © 2011 Sabre Travel Network Confidential. Not for redistribution
  29. 29. Agent – Traveler Interaction Sabre Red Workspace With traveler collaboration © 2011 Sabre Travel Network Confidential. Not for redistribution
  30. 30. The Right Apps 30 © 2011 Sabre Travel Network Confidential. Not for redistribution
  31. 31. © 2011 Sabre Travel Network Confidential. Not for redistribution
  32. 32. What if… 32
  33. 33. Connecting App Buyers and Sellers around the World © 2011 Sabre Travel Network Confidential. Not for redistribution
  34. 34. Plug and Play Apps EASY TO USE Global search, browse, filter App categorization and tagging App marketing content User ratings and reviews App suggest Developer Centre Red App purchase/shop reporting Collaboration tools All logos are the properties of their respective owners © 2011 Sabre Travel Network Confidential. Not for redistribution
  35. 35. Customer Preference Viewer Allows agents to quickly view customer and corporate preferences, expected service levels. App activated by telephony system that detects incoming caller © 2011 Sabre Travel Network Confidential. Not for redistribution
  36. 36. Restaurant Reservations Allows agents to provide additional services to their travel customers. Restaurant options triggered by destination or hotel location in booking © 2011 Sabre Travel Network Confidential. Not for redistribution
  37. 37. Travel Reviews Assist agents in selecting the right hotels for their travel customers. Hotel review list triggered by shopping and booking actions © 2011 Sabre Travel Network Confidential. Not for redistribution
  38. 38. Telepresence Increasing New collaboration tools Cost containment Globalization Sustainability © 2011 Sabre Travel Network Confidential. Not for redistribution
  39. 39. Poll no. 3
  40. 40. Virtual Meetings Reservations Allows agents to provide services around this new emerging technology Customers can rely on their travel counselors to service virtual meetings options wherever they are © 2011 Sabre Travel Network Confidential. Not for redistribution
  41. 41. Travel Counselor Expectations Connected Informed Influential Got an app for that Are you ready? © 2011 Sabre Travel Network Confidential. Not for redistribution
  42. 42. Q&A
  43. 43. Thank You! Archive copy of today’s webinar will appear on www.tnooz.com within a few days. Send questions and comments to Kevin May, kevin@tnooz.com
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