2011 - Half Year Report
Where We’ve Been...
...Where We’re Going
*
Dynamics in travel merchandising
Brian Beard - travel technology executive consultant, Amadeus
*
Social commerce opportu...
Brighter, Bolder, Better

Dynamics in
Travel Merchandising

© 2010 Amadeus IT Group SA

Brian Beard
Executive Consultant, ...
Dynamics in Travel Merchandising

Brighter, Bolder, Better

Predictions – Early 2011



Common Web Services models



Me...
Dynamics in Travel Merchandising

Brighter, Bolder, Better

Results – Mid 2011

Healthy debate and not so healthy debate

...
Dynamics in Travel Merchandising

Brighter, Bolder, Better

Looking Ahead – late 2011 and beyond



Multiple standards

...
Social Commerce
Yesterday, Today & Tomorrow
tnooz-Amadeus Mid-year 2011 Webinar
Social Commerce – Primordial Swamp

June 29, 2011
Image: Elephi Pelephi flickr

tnooz-Amadeus Mid-year 2011 Webinar

Rober...
Social Commerce – Yesterday
(Predictions from December 2010)

• Social
– Telepresence (FaceTime) | Hit on New Phones?

• L...
Social Commerce – Today
(Observations from June 2011)

• Social
– Limited Traction for Social Currencies
• Klout Score & E...
Social Commerce – Tomorrow
(Prophecies beyond July 2011)

• Social
– Social Graph Consolidation
• Facebook Gets Semantic

...
2011: Where We've Been, Where We're
Going

Mobile travel products, platforms and technology
Gerry Samuels
Founder & Execut...
Who is MTT?


Founded in 2005
● Privately held Company



Launched first mobile services in 2006



Development Centres...
MTT Clients include:

MTT Powers Mobile Web & Apps
The mobile
world
changed on
29June,
2007
A Fact
19% of all hotel queries are
conducted on mobile devices
Google, May 2011
An Opportunity
“I can say that 79 percent of our
top advertisers have not built
mobile-specific websites at this
time”
Rob...
Some (Surprising?) Facts
• Orbitz sees 4x more same day bookings
on mobile than on PC
– Barney Hartford, President & CEO, ...
Mobile purchases (US)
Product

% Buying

Music/Movies/Games

42 per cent

Consumer Electronics

19 per cent

Apparel

14 p...
Webintravel Conference
Singapore, October 2010
 “And oh yes, AirAsia is expecting
20% of its bookings to come from
mobile...
There can be only one
Source: Highlander Productions Ltd.
Source: mobileattack.com
Source: nytimes.com
Source: http://niallmccarroll.wordpress.com/
Source: globalmoxie.com
Which mobile channels?
Native Apps

Web Apps

Mobile Web

Native for specific
platforms

Web sites
AJAX/HTML

Simple web s...
Supporting multiple
mobile channels
CMS

Res System

Mobile Web

M

B

Connectors

Device
Database

Business
Layer
(object...
Source: flickr.com/photos/ginable
Source: flickr.com/photos/silentmute
Platforms - Where to Next?
• Need to manage the
various mobile
channels
• Both mobile web and
apps are relevant
• Marketin...
Thank You

www.mttnow.com

Thank You
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going
Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going
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Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going

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Tnooz and Amadeus hosted a webinar in June 2011, looking at developers in travel technology in the year to date and what are the prospects for the rest of the year.

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  • CommerceStation Casinos Community Votes on Weekly Deals from 3 Choices Limited Number of promotional Offers Available
  • SocialMarch 2010 – March 2011Total Minutes of US Web UseFacebook +69%Rest of Web -9%Welcome to the beginnings of the semantic webOpenGraph (Likes) use RDFa – adds metadataAlso uses RIF – Rules Interchange FormatBig Part of HTML5Plus, Facebook using HTTPS & OAuth 2.0MobileNFC Not fully implemented in Samsung Nexus SCommerce – Key to Wallet is confirmation of identityEnhancements:Profile includes opt-in, preferences, historyGPS/NFC Helps Avoid Getting Gamed like QR/Text for location based offers (Align Profile | Klout | GPS-Bump)
  • Tnooz-Amadeus Webinar - 2011: Where we've been, where we're going

    1. 1. 2011 - Half Year Report Where We’ve Been... ...Where We’re Going
    2. 2. * Dynamics in travel merchandising Brian Beard - travel technology executive consultant, Amadeus * Social commerce opportunities in travel Robert Cole - founder, RockCheetah * Mobile travel products, platforms and technology Gerry Samuels - executive director, Mobile Travel Technologies Moderator Kevin May – editor/co-founder, Tnooz
    3. 3. Brighter, Bolder, Better Dynamics in Travel Merchandising © 2010 Amadeus IT Group SA Brian Beard Executive Consultant, Travel Technology
    4. 4. Dynamics in Travel Merchandising Brighter, Bolder, Better Predictions – Early 2011  Common Web Services models  Merchandising and business travel  Common standards  4 Collaboration of suppliers Backlash from consumers © 2010 Amadeus IT Group SA 
    5. 5. Dynamics in Travel Merchandising Brighter, Bolder, Better Results – Mid 2011 Healthy debate and not so healthy debate  Standards moving slowly  Supply Chain positioning  Technology evaluation © 2010 Amadeus IT Group SA  5
    6. 6. Dynamics in Travel Merchandising Brighter, Bolder, Better Looking Ahead – late 2011 and beyond  Multiple standards  New technologies emerging  Healthy marketing budgets  6 Sales channels emerging Targeted campaigns © 2010 Amadeus IT Group SA 
    7. 7. Social Commerce Yesterday, Today & Tomorrow tnooz-Amadeus Mid-year 2011 Webinar
    8. 8. Social Commerce – Primordial Swamp June 29, 2011 Image: Elephi Pelephi flickr tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 9
    9. 9. Social Commerce – Yesterday (Predictions from December 2010) • Social – Telepresence (FaceTime) | Hit on New Phones? • Location – Check-ins Growing Rapidly | Going Mainstream? • Mobile – NFC Gathering Steam | Maybe in June iPhone 5? • Commerce – Groupon | Rapid Expansion + Rampant Cloning June 29, 2011 Image: Katherine H flickr tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 10
    10. 10. Social Commerce – Today (Observations from June 2011) • Social – Limited Traction for Social Currencies • Klout Score & Empire Ave Share Price? • Location – Geo-tailored Offers Showing Promise • jetBlue – 10th Anniversary • Mobile – Promo-Driven Flash Mobs • Ocean Properties – Bacardi Girls • Commerce – Currently, Most Group Buying Isn’t Social • Station Casinos – welovelocals June 29, 2011 Image: kagey_b flickr tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 11
    11. 11. Social Commerce – Tomorrow (Prophecies beyond July 2011) • Social – Social Graph Consolidation • Facebook Gets Semantic • Location – Venue Harmonization • FourSquare Venues Project • Mobile – Near Field Communications • Payments, Ads & Loyalty Get Personal • Commerce – Wallets • Google Wallet | Apple iWallet are Game Changers June 29, 2011 Image: just.Luc - flickr tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 12
    12. 12. 2011: Where We've Been, Where We're Going Mobile travel products, platforms and technology Gerry Samuels Founder & Executive Director Mobile Travel Technologies Limited (MTT)
    13. 13. Who is MTT?  Founded in 2005 ● Privately held Company  Launched first mobile services in 2006  Development Centres in EMEA & Asia ● Dublin HQ ● Manila ● London (Marketing)  100% Focus on Mobile Travel ● for Travel Intermediaries ● for Travel Providers (airlines, hotels, car rental)  Fast growing team of mobile travel specialists ● Team drawn from travel technology and mobile software backgrounds ● Not just software developers, but designers, usability, analytics, consultancy, 24x7 support, hosting © Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL MTT’s offices at The Digital Hub in Dublin
    14. 14. MTT Clients include: MTT Powers Mobile Web & Apps
    15. 15. The mobile world changed on 29June, 2007
    16. 16. A Fact 19% of all hotel queries are conducted on mobile devices Google, May 2011
    17. 17. An Opportunity “I can say that 79 percent of our top advertisers have not built mobile-specific websites at this time” Rob Torres, Head of Google Travel, May 2011
    18. 18. Some (Surprising?) Facts • Orbitz sees 4x more same day bookings on mobile than on PC – Barney Hartford, President & CEO, Orbitz, May 2011 • In June 2011 more people will use google maps on mobile than on desktop – Marissa Meyer, Google, May 2011 • 6 out of 10 mobile users download travel apps – May 2011 TripAdvisor Survey
    19. 19. Mobile purchases (US) Product % Buying Music/Movies/Games 42 per cent Consumer Electronics 19 per cent Apparel 14 per cent Entertainment Tickets 13 per cent Travel 12 per cent Source: InMobi Mobile Shopping and mCommerce study, May 2011 Full study conducted in 14 countries among 15,000 consumers
    20. 20. Webintravel Conference Singapore, October 2010  “And oh yes, AirAsia is expecting 20% of its bookings to come from mobile in the next 18 months – now that's a number to heed” Kathleen Tan, Regional Head of Commercial, AirAsia WIT Conference 2010  http://www.webintravel.com/blog/wit-day-two--howto-make-money-with-mobile_704 © Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
    21. 21. There can be only one Source: Highlander Productions Ltd.
    22. 22. Source: mobileattack.com
    23. 23. Source: nytimes.com
    24. 24. Source: http://niallmccarroll.wordpress.com/
    25. 25. Source: globalmoxie.com
    26. 26. Which mobile channels? Native Apps Web Apps Mobile Web Native for specific platforms Web sites AJAX/HTML Simple web sites, no device control High High Medium/High App Store URL URL Stickiness High Medium Medium Device Capabilities High Medium Low Low, only works on own platform Medium, all smartphones 100% Low to High Medium, all smartphones 100% High Medium Low Description User Experience Discoverability Device Coverage Market Share Complexity © Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
    27. 27. Supporting multiple mobile channels CMS Res System Mobile Web M B Connectors Device Database Business Layer (objects & rules) UI Layer Native Applications Regular Website 1st October, 2010 App API Transcoder Copyright © Mobile Travel Technologies Limited, 2010 Proprietary & Confidential SQL Database 29 © Mobile Travel Technologies Limited, 2011
    28. 28. Source: flickr.com/photos/ginable
    29. 29. Source: flickr.com/photos/silentmute
    30. 30. Platforms - Where to Next? • Need to manage the various mobile channels • Both mobile web and apps are relevant • Marketing and eCommerce requires the flexibility to manage mobile in real-time
    31. 31. Thank You www.mttnow.com Thank You

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