Tnooz THack London - Travel Technology Europe showcase

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Tnooz THack took place over ten days in January and February 2011. Here is the final presentation made to Travel Technology Europe on Tuesday 8 February 2011.

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Tnooz THack London - Travel Technology Europe showcase

  1. 1. LONDON
  2. 2. Running order: James Dunford Wood/Alastair James Paul Slugocki Riaan van Schoor/Edd McArdle Stuart Grant James Addison Kevin O’Sullivan
  3. 3. James Dunford Wood/Alastair James
  4. 4. Spin Inspiring travel
  5. 5. The Question  I want to go away in July, I want to go somewhere hot, my budget up to two grand.  I don't want long haul.  I might want some nearby culture when I'm there.
  6. 6. Criteria I want all the results easily accessible on one page.  I don't want too much of a questionnaire.  Don't overwhelm me, give me something visual and imaginative, inspiring ideas of travel  I want a clean, simple gateway to further information  It should be fun and potentially viral, so I can show it to my friends. APIs Used  Thomas Cook, Thomson, First Choice via Fusepump/Affiliate Window  TourCMS, Tripbod, Expedia, Flickr 
  7. 7. Commercial Opportunity         Viral aspect to get traction Treasure hunt Eye catching widget in 300x250 format to stimulate interaction Can be franchised, co-branded to any provider Can be set to any departure geo. Multiple additional layers can be added without crowding the space Layers can be switched on/off according to partner Allows multiple revenue models
  8. 8. Contact  For further information contact: James Dunford Wood james@jamesmedia.net  Worldreviewer.com Woodyett House Stirling FK8 3AF 07732 842894
  9. 9. Paul Slugocki
  10. 10. Tripbod API & Ad. units •Paul Slugocki •TourCMS (Stand C25)
  11. 11. Starting point ✦Interested to work with the Tripbod data :) ✦But it was a flat XML file :( ✦Writing search/filter code is cumbersome ✦Difficult to make location aware ✦Needed to be flexible as I only had a rough idea of what I wanted to build!
  12. 12. Starting point
  13. 13. Solution ✦Build an API that was: ✦Location aware ✦Accessible from any development environment with minimum code ✦Easy to filter / sort ✦Used industry standard fields where possible
  14. 14. Tripbod JSON API
  15. 15. Tripbod JSON API – Imported XML file into MySQL – Used GeoNames API to get 2-digit ISO Country codes (e.g. “GB”, “US”) – Built API (PHP code) – Wrote test site / documentation – Open to public
  16. 16. Demo ✦tinyurl.com/thack1
  17. 17. Building stuff - Ad units ✦Supports all of the API features ✦List Tripbods by an area ✦List Tripbods by interest(s) ✦List Tripbods near a point (lat/long) ✦On-brand
  18. 18. Demo ✦toursift.com
  19. 19. Italy Photography Closest to Las Vegas (36.114646,-115.172816)
  20. 20. Recap ✦Part 1: API ✦Enabled easier building of apps ✦Part 2: Ad units ✦Allow smart Tripbod ad placements (...and with a little more tinkering can be placed..) on any website
  21. 21. Edd McArdle/Riaan van Schoor
  22. 22. Edd McArdle & Riaan van Schoor inside Try it at www.travoloon.com
  23. 23. Stuart Grant
  24. 24. Stuart Grant, geo.me
  25. 25. “Service is the new advertising” • The most successful companies today are networks • Google, Facebook and others provide 'elegant organisation‘ to users • If you're small, the way to succeed is to be part of a big network – do what you do best and link to the rest – don't restrict the flow of information
  26. 26. There’s a ton of location data out there • So use it… • elegantly!
  27. 27. There’s a ton of location data out there • Visual – Panoramio – YouTube – StreetView • Practical – Directions – Local Search • Real-Time • Informative – Wikipedia – – – – Live Traffic Webcams Weather Twitter
  28. 28. Let's Take a Look... • Hack Day API used: Frommers Event Data http://cms.geo.me/app/frommers-london http://cms.geo.me/app/frommers-london2 http://cms.geo.me/app/frommers1 http://cms.geo.me/app/frommers2
  29. 29. James Addison
  30. 30. Kevin O’Sullivan
  31. 31. Inspire Me Voice Activated Inspiration Travel Search Brought to you by SITA Lab
  32. 32. Your tour options are …
  33. 33.  Future development options  Integrate Voice with current SITA mobile products.  Challenges are recognizing heavily accented English, or processing multiple languages.  Extend Natural Language Processing to work on multiple input streams (Twitter, email, Facebook conversations)  Ancillary sales for current app – pay more for nicer voice!  Entry level is robust LCC customer service tannoy announcer  Pay more for a full service airline economy service steward  Pay premium for aristocrat’s butler.
  34. 34. Judges Sally Broom (TripBod) Timothy O’Neil-Dunne (T2Impact and Tnooz) Alex Gisbert (Expedia and Tnooz)
  35. 35. THANKS! kevin@tnooz.com @kevinlukemay

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