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The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
The BIG Issues - Four Pillars of Travel Tech
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The BIG Issues - Four Pillars of Travel Tech

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Presentation given to the ABiC event in London in October 2011, covering the four pillars of travel tech - distribution, search, social commerce and devices, and how they relate to the backpacking …

Presentation given to the ABiC event in London in October 2011, covering the four pillars of travel tech - distribution, search, social commerce and devices, and how they relate to the backpacking sector.

Published in: Travel
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Transcript

  • 1. * The BIG Issues Wednesday 12 October 2011
  • 2. Consumer travel tech
  • 3. Industry travel tech diverse and complicated
  • 4. * Distribution * Search * Social commerce * Devices
  • 5. * Elephants in the room
  • 6. * Distribution
  • 7. * Tour operator via an agent * Tour operator direct * Independent (flight + accommodation)
  • 8. * Round-the-world
  • 9. * Distributors
  • 10. * New models
  • 11. * Self-guided tours * Guided tours * Single-day or multi-day tours
  • 12. * Sellers/agents/metasearch
  • 13. * Far too complicated to organise? * Fragmentation prevents dominant players?
  • 14. * Search
  • 15. * The Big G
  • 16. * Just random results and ads?
  • 17. * And some maps...
  • 18. * Places Page...
  • 19. * Video, too...
  • 20. * Goggles? WTF?
  • 21. * Flights. Hummmm...
  • 22. * Buying content? No, expertise and technology
  • 23. * Search is gateway to product * Search is gateway to content * Search is gateway to social
  • 24. * Social commerce
  • 25. * Social is NOISE!
  • 26. * Social is fun!
  • 27. * Social is fun!
  • 28. * Social is helpful!
  • 29. * Social is great for brand!
  • 30. * Social doesn’t appeal to everyone  #boo
  • 31. * Social can be useful!
  • 32. * Social as ancillary!
  • 33. * Social as distribution channel!
  • 34. * Social is everything!
  • 35. * Social is opportunity! * Travis booked a flight on Expedia to Cape Town * Travis reviewed XYZhotel in Cape Town on TripAdvisor * Travis compared 5 tours of South Africa on TourRadar * Travis installed Tripwolf’s Cape Town iPhone guide * Travis booked travel insurance with World Nomads …to things like: * Travis boarded his flight to Cape Town on Virgin Atlantic * Travis ate a steak at a Cape Town steak restaurant * Travis was at Kruger National Park * Travis added 154 new photos to album “Africa Safari”
  • 36. * Social is everything and everywhere!
  • 37. * Devices
  • 38. * Always connected
  • 39. * Mini-computers
  • 40. * App-tastic
  • 41. * Out with the old...
  • 42. * ...in with the new
  • 43. * Tablets
  • 44. * Micro-managing
  • 45. * Distribution * Search * Social commerce * Devices
  • 46. THANKS! kevin@tnooz.com @kevinlukemay

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