The BIG Issues - Four Pillars of Travel Tech

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Presentation given to the ABiC event in London in October 2011, covering the four pillars of travel tech - distribution, search, social commerce and devices, and how they relate to the backpacking sector.

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The BIG Issues - Four Pillars of Travel Tech

  1. 1. * The BIG Issues Wednesday 12 October 2011
  2. 2. Consumer travel tech
  3. 3. Industry travel tech diverse and complicated
  4. 4. * Distribution * Search * Social commerce * Devices
  5. 5. * Elephants in the room
  6. 6. * Distribution
  7. 7. * Tour operator via an agent * Tour operator direct * Independent (flight + accommodation)
  8. 8. * Round-the-world
  9. 9. * Distributors
  10. 10. * New models
  11. 11. * Self-guided tours * Guided tours * Single-day or multi-day tours
  12. 12. * Sellers/agents/metasearch
  13. 13. * Far too complicated to organise? * Fragmentation prevents dominant players?
  14. 14. * Search
  15. 15. * The Big G
  16. 16. * Just random results and ads?
  17. 17. * And some maps...
  18. 18. * Places Page...
  19. 19. * Video, too...
  20. 20. * Goggles? WTF?
  21. 21. * Flights. Hummmm...
  22. 22. * Buying content? No, expertise and technology
  23. 23. * Search is gateway to product * Search is gateway to content * Search is gateway to social
  24. 24. * Social commerce
  25. 25. * Social is NOISE!
  26. 26. * Social is fun!
  27. 27. * Social is fun!
  28. 28. * Social is helpful!
  29. 29. * Social is great for brand!
  30. 30. * Social doesn’t appeal to everyone  #boo
  31. 31. * Social can be useful!
  32. 32. * Social as ancillary!
  33. 33. * Social as distribution channel!
  34. 34. * Social is everything!
  35. 35. * Social is opportunity! * Travis booked a flight on Expedia to Cape Town * Travis reviewed XYZhotel in Cape Town on TripAdvisor * Travis compared 5 tours of South Africa on TourRadar * Travis installed Tripwolf’s Cape Town iPhone guide * Travis booked travel insurance with World Nomads …to things like: * Travis boarded his flight to Cape Town on Virgin Atlantic * Travis ate a steak at a Cape Town steak restaurant * Travis was at Kruger National Park * Travis added 154 new photos to album “Africa Safari”
  36. 36. * Social is everything and everywhere!
  37. 37. * Devices
  38. 38. * Always connected
  39. 39. * Mini-computers
  40. 40. * App-tastic
  41. 41. * Out with the old...
  42. 42. * ...in with the new
  43. 43. * Tablets
  44. 44. * Micro-managing
  45. 45. * Distribution * Search * Social commerce * Devices
  46. 46. THANKS! kevin@tnooz.com @kevinlukemay

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