The Next Generation of Visitors: Creating Museum Experiences that Connect with Younger Audiences
How can we create experiences that meet the motivations, expectations and needs of the next generation of visitors? This interactive session features new research on the Millennial Generation and showcases innovative marketing that connects with this increasingly important audience. A panel of Millennials will add their voice to the discussion.
Presented by: Lori Cagan, Senior Vice President, Integrated Marketing, The Tombras Group, & Sylvia Matiko, Principal Founder, A Different View