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LOHAS 2012 Presentation
 

LOHAS 2012 Presentation

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Lifestyles of Health and Sustainability LOHAS 2012 intro, market size, consumer trends and company examples

Lifestyles of Health and Sustainability LOHAS 2012 intro, market size, consumer trends and company examples

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  • The perfect life that people in Boulder aspire to live may look like this…
  • Boulder is a center of health and wellness and spirituality. Many practice Eastern medicine, many ashrams and religious groups. Naropa University is a Buddhist certified University located in Boulder.
  • Boulder in an epicenter of organics. Of the $36B 2010 market size, over $1B comes from Boulder.
  • They are living the LOHAS life and leading others. They are the creative class and early adopters and teachers of others.
  • The emergence of the creative people is quite national.
  • Although the deals are still out there they are gradually decreasing as the economy slowly turns around and hotels and airlines start to focus on increasing yields again. The keywords are "Value" and "Return on Investment". As the spa going population becomes more sophisticated and experienced they will focus more on value rather than the cheapest price, demanding more from their experience. The cheapest spa will not necessarily bring them their return on investment in terms of measurable health benefits and long lasting results on their return.
  • http://www.greenlaunches.com/gadgets-and-tech/pavegen-the-energygenerating-street-tiles-use-kinetic-energy.php?utm_source=getresponse&utm_medium=email&utm_campaign=lohasweekly&utm_content=LOHAS+E-weekly%3A+Save+the+Date+-+June+12-14th%2C+2012+LOHAS+Forum
  • http://blogs.westword.com/cafesociety/2010/06/what_is_it_about_fat_tire_that.php

LOHAS 2012 Presentation LOHAS 2012 Presentation Presentation Transcript

  • 1
  • ?What is LOHAS
  • QuickTime™ and a h264 decompressorare needed to see this picture. 3
  • 18
  • Personal Health$117 Billion
  • Green Building$40 Billion
  • Eco Tourism $24 Billion
  • Natural Lifestyles$10.6 Billion
  • Alternative Transportation$6.12 Billion
  • Alternative Energies $.38 Billion
  • LOHAS SPREADS GLOBAL
  • “Adversity is a fact of life. It cant be controlled.What we can control is how we react to it. “ - Anonymous
  • Reinvention
  • Focus On Value Rather Than Price
  • ?What is key word resonates most with green oriented travelers?
  • Dwell Creative Study on the Newly Affluent Brand Preference
  • Consumers are losing interest in sustainability ??? True False
  • Global Consumers Want More Corporate Responsibility• 81% of consumers say companies have a responsibility to address key social and environmental issues beyond their local communities• 93% of consumers say companies must go beyond legal compliance to operate responsibly• 94% of consumers say companies must analyze and evolve their business practices to make their impact as positive as possible
  • The sins of Greenwashing 1. Sin of the Hidden Trade-Off:• Claims that suggest a product is “green" based on a single health or environmental attribute.• While not exactly false it paints a much more LOHAS picture of the product..• These are distracting the consumer from the greater environmental impacts of the category as a whole.2. Sin of No Proof:• Any claim that is vaguely presented and cannot be substantiated by easily accessible supporting information, or by a reliable third-party certification.• Likely to be misunderstood by the intended consumer such as chemical-free pesticide.3. Sin of Irrelevance:• Claims that may be truthful but are unimportant and unhelpful for consumers and also distracting.
  • The sins of Greenwashing 1. Sin of the Hidden Trade-Off:• Claims that suggest a product is “green" based on a single health or environmental attribute.• While not exactly false it paints a much more LOHAS picture of the product..• These are distracting the consumer from the greater environmental impacts of the category as a whole.2. Sin of No Proof:• Any claim that is vaguely presented and cannot be substantiated by easily accessible supporting information, or by a reliable third-party certification.• Likely to be misunderstood by the intended consumer such as chemical-free pesticide.3. Sin of Irrelevance:• Claims that may be truthful but are unimportant and unhelpful for consumers and also distracting.
  • The sins of Greenwashing 1. Sin of the Hidden Trade-Off:• Claims that suggest a product is “green" based on a single health or environmental attribute.• While not exactly false it paints a much more LOHAS picture of the product..• These are distracting the consumer from the greater environmental impacts of the category as a whole.2. Sin of No Proof:• Any claim that is vaguely presented and cannot be substantiated by easily accessible supporting information, or by a reliable third-party certification.• Likely to be misunderstood by the intended consumer such as chemical-free pesticide.3. Sin of Irrelevance:• Claims that may be truthful but are unimportant and unhelpful for consumers and also distracting.
  • Contact UsFor copies of the PowerPoint presentation you just saw and for more information, contact: Ted Ning LOHAS Forum Director & LOHAS Journal Executive Editor 303.222.8263 Ted.Ning@lohas.com 833 W. South Boulder Rd Louisville, CO 80027 303.222.8283 Info@lohas.com / www.lohas.com