Engaging Top Talent:Social Networking for Human Resources Professionals<br />Am I really going to ever hire anybody using ...
Yesterday<br />
In the past, our channels were limited.<br />Print<br />Radio<br />Television<br />
Today<br />
Compare television viewership…<br />
… to social media participation.<br />Source: Did You Know 4.0<br />
Social media is already mainstream.<br />
Evolution of the Social Web<br />“Are social computing themes like user-generated content and communication fundamentally ...
How many ways can I “Share This?”<br />
Short Quiz<br />I have a LinkedIn profile.<br />I have a Facebook profile.<br />I tweet.<br />I belong to one or more othe...
Agenda<br />Tools<br />Techniques<br />Risks<br />Future<br />
Tools<br />
Which channel(s) to choose?<br />
The top global companies use many…<br />Source: ENGAGEMENTdb.com<br />
… and reap significant rewards.<br />18<br />
Social Network Demographics<br />
Techniques<br />
The Direct Approach<br />
Wabbit Hunting<br />LinkedIn / Facebook / Twitter Profile Searches<br />LinkedIn Answers<br />Hunt LinkedIn Groups<br />Fo...
The Indirect Approach<br />
Honey Pot<br />Interesting blog content<br />Webinars<br />Viral videos about your company<br />Thought leadership<br />Co...
Plan for Success<br />What is your key message for candidates?<br />Who do you want to reach online?<br />Choose your init...
Risks<br />
Fire! (Ready, Aim)<br />
Aim… aim… er, aim….<br />
Poacher’s Paradise<br />
Legal Risks<br />
Legal Risks<br />Discrimination<br />Harassment / Stalking<br />Bad referencing practices<br />Information leaking<br />Mi...
You do not control the vertical (or the horizontal)<br />
Tomorrow<br />
Prepare for more disruptions<br />Augmented Reality<br />
Augmented Reality<br />Followers12<br />Following   5<br />
Augmented Reality<br />EllKell: @talentline411 Waiting for my tweets and LinkedIn activity to yield $100K<br />Followers12...
Prepare for more disruptions<br />Real estate<br />Health care<br />Transportation<br />Tourism<br />Leisure and entertain...
What to watch for<br />Faster<br />Easier<br />Different<br />
A few closing thoughts<br />Remain calm.<br />Social engagement matters in the “War for Talent.”<br />Personally embrace t...
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Social networking for human resources professionals wb

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What are some of the latest approaches to using social networking tools to find, hire, and retain employees? What might the future hold?

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  • Source: Did you know? 4.0 - LinkedIn = 50 million usersFacebook = 200 million usersTwitter = 20 million users
  • A great deal of research has happened to confirm what I think many of us instinctively know. Business has been fundamentally changed by the Internet. And as the technology continues to evolve, it will further disrupt the ways in which business has always been done. Within the past ten years, we’ve seen a steady progression from a media that finds better and better ways for people to communicate with one another.
  • Take just one example of how a new technology can create additional upsets within a business enterprise. Define augmented reality.
  • Augmented reality: What is it?How is it social? How might it be disruptive to business?
  • Social networking for human resources professionals wb

    1. 1. Engaging Top Talent:Social Networking for Human Resources Professionals<br />Am I really going to ever hire anybody using this online stuff?<br />
    2. 2. Yesterday<br />
    3. 3. In the past, our channels were limited.<br />Print<br />Radio<br />Television<br />
    4. 4. Today<br />
    5. 5.
    6. 6. Compare television viewership…<br />
    7. 7. … to social media participation.<br />Source: Did You Know 4.0<br />
    8. 8. Social media is already mainstream.<br />
    9. 9. Evolution of the Social Web<br />“Are social computing themes like user-generated content and communication fundamentally changing the rules of business? We think they are—in a big way.”<br />Forrester Research <br />2006<br />2009 and beyond… <br />Relevant<br />Interactive<br />2000<br />Personal<br />Social<br />Transactional<br />Informational<br />
    10. 10.
    11. 11. How many ways can I “Share This?”<br />
    12. 12.
    13. 13. Short Quiz<br />I have a LinkedIn profile.<br />I have a Facebook profile.<br />I tweet.<br />I belong to one or more other social networks.<br />I have hired someone I identified or attracted via one of these social networks.<br />My company has blocked one or more of these social networks.<br />
    14. 14. Agenda<br />Tools<br />Techniques<br />Risks<br />Future<br />
    15. 15. Tools<br />
    16. 16. Which channel(s) to choose?<br />
    17. 17. The top global companies use many…<br />Source: ENGAGEMENTdb.com<br />
    18. 18. … and reap significant rewards.<br />18<br />
    19. 19. Social Network Demographics<br />
    20. 20. Techniques<br />
    21. 21. The Direct Approach<br />
    22. 22. Wabbit Hunting<br />LinkedIn / Facebook / Twitter Profile Searches<br />LinkedIn Answers<br />Hunt LinkedIn Groups<br />Follow LinkedIn Companies (New)<br />Blog searches (via Technorati, Icerocket)<br />Google Alerts<br />
    23. 23. The Indirect Approach<br />
    24. 24. Honey Pot<br />Interesting blog content<br />Webinars<br />Viral videos about your company<br />Thought leadership<br />Conversation leadership<br />Community creation (Ning, LinkedIn Groups)<br />White papers<br />Traditional job posting<br />
    25. 25. Plan for Success<br />What is your key message for candidates?<br />Who do you want to reach online?<br />Choose your initial channels wisely.<br />Who will manage conversations?<br />How will you engage?<br />What’s the best way to measure your efforts?<br />
    26. 26. Risks<br />
    27. 27. Fire! (Ready, Aim)<br />
    28. 28. Aim… aim… er, aim….<br />
    29. 29. Poacher’s Paradise<br />
    30. 30. Legal Risks<br />
    31. 31. Legal Risks<br />Discrimination<br />Harassment / Stalking<br />Bad referencing practices<br />Information leaking<br />Misinformation<br />Hate pages (“I hate company X!”)<br />Liability for bad advice (highly regulated industries)<br />
    32. 32. You do not control the vertical (or the horizontal)<br />
    33. 33. Tomorrow<br />
    34. 34. Prepare for more disruptions<br />Augmented Reality<br />
    35. 35. Augmented Reality<br />Followers12<br />Following 5<br />
    36. 36. Augmented Reality<br />EllKell: @talentline411 Waiting for my tweets and LinkedIn activity to yield $100K<br />Followers12<br />Following 5<br />
    37. 37. Prepare for more disruptions<br />Real estate<br />Health care<br />Transportation<br />Tourism<br />Leisure and entertainment<br />Games<br />Retail<br />Social networks & communities<br />
    38. 38. What to watch for<br />Faster<br />Easier<br />Different<br />
    39. 39. A few closing thoughts<br />Remain calm.<br />Social engagement matters in the “War for Talent.”<br />Personally embrace these tools and raise your awareness of what they can do.<br />
    40. 40. Thank you!<br />Todd Nilson<br />@socialsyntax<br />(414) 378-2083<br />http://socialsyntax.net<br />

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