Shrp on line social networking handout

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Shrp on line social networking handout

  1. 1. HR Use of On-line Social Networking Tools By Todd Nilson, Managing Director of Social & Talent Solutions, SPR Companies LinkedIn, Facebook, Twitter represent only the most visible of the continually growing and more popular methods of on-line communication. What’s an HR professional to do with them? Plan for Success • What is your key message for candidates? • Who do you want to reach online? • Choose your initial channels wisely. • Who will manage conversations? • How will you engage? Risks • What’s the best way to measure your • Fire! (Ready, Aim) efforts? • Poacher’s Paradise • Legal Risks o Discrimination Techniques o Harassment / Stalking Direct Approach o Bad referencing practices • LinkedIn / Facebook / Twitter Profile Searches o Information leaking • LinkedIn Answers o Misinformation • Hunt LinkedIn Groups o Hate pages (“I hate company X!”) • Follow LinkedIn Companies (New) • Liability for bad advice (highly regulated • Blog searches (via Technorati, Icerocket) industries) • Google Alerts • You do not control the vertical (or the horizontal) Indirect Approach • Interesting blog content • Webinars • Viral videos about your company • Thought leadership • Conversation leadership • Community creation (Ning, LinkedIn Groups) • White papers • Traditional job posting Sources: The Conversation Prism - http://theconversationprism.com Did You Know 4.0 - http://www.youtube.com/watch?v=6ILQrUrEWe8 How Networks Erode Institutional Power, And What to Do About It. by Chris Charron, Jaap Favier, Charlene Li, February 13, 2006 http://www.forrester.com/rb/Research/social_computing/q/id/38772/t/2 The Broad Reach Of Social Technologies. by Sean Corcoran, August 25, 2009. http://www.forrester.com/rb/Research/broad_reach_of_social_technologies/q/id/55132/t/2 ENGAGEMENTdb.com Gartner Hype Cycle for Emerging Technologies 2009 - http://www.gartner.com/it/page.jsp?id=1124212 @socialsyntax (414) 378-2083 http://socialsyntax.net

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