HR Use of On-line Social Networking Tools
By Todd Nilson, Managing Director of Social & Talent Solutions, SPR Companies
LinkedIn, Facebook, Twitter represent only the most visible of the continually growing and
more popular methods of on-line communication. What’s an HR professional to do with them?
Plan for Success
• What is your key message for
• Who do you want to reach online?
• Choose your initial channels wisely.
• Who will manage conversations?
• How will you engage? Risks
• What’s the best way to measure your • Fire! (Ready, Aim)
efforts? • Poacher’s Paradise
• Legal Risks
Techniques o Harassment / Stalking
o Bad referencing practices
• LinkedIn / Facebook / Twitter Profile
o Information leaking
• LinkedIn Answers o Misinformation
• Hunt LinkedIn Groups o Hate pages (“I hate company X!”)
• Follow LinkedIn Companies (New) • Liability for bad advice (highly regulated
• Blog searches (via Technorati, Icerocket) industries)
• Google Alerts • You do not control the vertical
(or the horizontal)
• Interesting blog content
• Viral videos about your company
• Thought leadership
• Conversation leadership
• Community creation (Ning, LinkedIn
• White papers
• Traditional job posting
The Conversation Prism - http://theconversationprism.com
Did You Know 4.0 - http://www.youtube.com/watch?v=6ILQrUrEWe8
How Networks Erode Institutional Power, And What to Do About It. by Chris Charron, Jaap Favier, Charlene Li,
February 13, 2006 http://www.forrester.com/rb/Research/social_computing/q/id/38772/t/2
The Broad Reach Of Social Technologies. by Sean Corcoran, August 25, 2009.
Gartner Hype Cycle for Emerging Technologies 2009 - http://www.gartner.com/it/page.jsp?id=1124212