----- Meeting Notes (2/8/11 21:02) -----I was asked to talk about personal branding for technology executives... what it is and how to go about using it to manage your career.I've been helping technology pros build their careers for...
Being technical isn’t good enoughGot to know the businessGot to be strategicGot to drive innovationNo such thing as “permanent” employment
Not just what you say, but demonstrated consistency of behavior.
Not just what you say, but what others say about you.
----- Meeting Notes (2/8/11 20:59) -----Worried about spam you don't even have yet?
Personal branding for career management
For Your Career
Todaycareer climatewhat is “personal” branding?justificationspersonal brand planningsocial media execution and ROI
A personal branding plan Life & Career Goals Inventory of attributes, skills, experiencesAssess Input from your “brain trust” Résumé, Portfolio, Interviewing Skills, Website, Social Media, Networking Plan, Appearance… Plan built on great stories! Content planning Staying current Implement Participating and Interacting Measurement of KPI’s Regular re-assessment Maintain Plan correction
What are your building blocks? Great story Great story Great storydemonstrating demonstrating demonstrating affability brilliance confidence is for Brilliant is for Affable is for Confident
Building the brand What you convey face-to-face Résumé, LinkedIn profile, communicationsYourFoundationalQualities
Social Network DemographicsStatistic Facebook LinkedIn Pinterest Twitter YouTubeMonthly 155M 26M 20M 39M 151MUniqueVisitorsGender % 45M/55F 51M/49F 18M/82F 45M/55F 50M/50FLargest Age <18 (26%) 35-44 (23%) 45+ (35%) 25-34 (23%) 18-24 (20%)Group (% ofwhole)2nd Largest 18-24 (24%) 25-34 (21%) 35-44 (29%) 18-24 (22%) <18 (26%)Age Group 45-54 (21%)Household 150K+ (32%) 150K+ (13%)* 50-100K 150K+ (30%) 150K+ (29%)Income (46%)(site vs. totalinternet)Ethnicity African Asian Not available African Hispanic(site vs. total American Americaninternet) * Quantcast data for LinkedIn’s Household Income has been directly measured but does not match Sources: compete.com, quantcast.com, onlinemba.com May 2012 reported Internet averages used to derive their index elsewhere.
Top global companies use many channels…Source: ENGAGEMENTdb.com
Take Aways• For the foreseeable future, career management necessitates personal brand management• Social media is a visible, practical way to establish and maintain a personal brand• Social media personal branding only works in conjunction with your other career management efforts• Start with stories that define and exemplify what you stand for professionally, then build messages and choose channels for delivery• Measure your efforts critically and adapt
About• Part of SPR Companies• A communications consultancy• Strategy, governance and accountability for social media efforts• Performance management through planning and metrics• socialsyntax.net
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