But before you collaborate….<br />Todd Nilson<br />@socialsyntax<br />
Why collaborate?<br />Tap collective intelligence<br />Innovate more fluidly<br />Improve customer & partner relations<br ...
What’s in a collaborative system?<br />Blogs<br />Microblogs<br />Photos<br />Video<br />Audio<br />Instant messaging<br /...
Problems with collaboration<br />Bad communications habits<br />Fear of transparency<br />Will my employees be less produc...
Stop. Assess.<br />Desire for collaborative technologies comes from the top or is it grassroots?<br />What’s in your commu...
How Web 2.0 are your employees?<br />Source: Charline Li, Open Leadership, Engagement Pyramid Data for USA<br />
Designing for success<br />One platform<br />Easy to find information<br />Easy to share information<br />Easy to sign up<...
Invite customers, partners “inside”<br />Company Portal<br />Or visit them “outside”<br />Open Web<br />
Implementing collaboration<br />First Wave: Know and recruit your early adopters<br />Second Wave: Every early adopter tea...
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Before you collaborate

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Before you collaborate

  1. 1. But before you collaborate….<br />Todd Nilson<br />@socialsyntax<br />
  2. 2. Why collaborate?<br />Tap collective intelligence<br />Innovate more fluidly<br />Improve customer & partner relations<br />Transform culture<br />Employee connectedness improves commitment and helps retain your talent<br />Cloudsourcing<br />Transparency<br />Save Money<br />Locate expertise faster<br />Less duplication of effort<br />Retain & re-use business knowledge<br />Leverage “lightweight” technologies<br />Source: Dion Hinchcliffe<br />
  3. 3. What’s in a collaborative system?<br />Blogs<br />Microblogs<br />Photos<br />Video<br />Audio<br />Instant messaging<br />Wikis<br />“Friending”<br />Discussion forum<br />Sharing<br />
  4. 4. Problems with collaboration<br />Bad communications habits<br />Fear of transparency<br />Will my employees be less productive?<br />Will I lose control?<br />“Not invented here”<br />“We built it and no one came” (fear of failure)<br />Technology too hard for employees to grasp (or use)<br />
  5. 5. Stop. Assess.<br />Desire for collaborative technologies comes from the top or is it grassroots?<br />What’s in your communications toolbox?<br />Prepare to address these misperceptions / behaviors:<br />Guarding information protects my job<br />Email is okay for everything<br />Employees are less productive using “teh social media”<br />Platform “zealotry”<br />
  6. 6. How Web 2.0 are your employees?<br />Source: Charline Li, Open Leadership, Engagement Pyramid Data for USA<br />
  7. 7. Designing for success<br />One platform<br />Easy to find information<br />Easy to share information<br />Easy to sign up<br />Not overly wrought<br />Able to invite customers, partners “inside”<br />
  8. 8. Invite customers, partners “inside”<br />Company Portal<br />Or visit them “outside”<br />Open Web<br />
  9. 9. Implementing collaboration<br />First Wave: Know and recruit your early adopters<br />Second Wave: Every early adopter teaches an ambassador<br />Third Wave: The masses are attracted by curiosity and the perception that activity is happening in the new collaborative “space”<br />Sustaining the momentum: via community management, regular updates, special activities<br />

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