THE STATISTICS OF BULLYING•1 out of 4 kids is Bullied. The American Justice Department says that this month 1 out of every 4 kids will be abused by another youth.• 77% of the students said they have been bullied. And 14% of those who were bullied said they experienced severe (bad) reactions tothe abuse.•1 out of 5 kids admits to being a bully, or doing some "Bullying.“• 8% of students miss 1 day of class per month for fear of Bullies.• Every 7 minutes a child is bullied.• 43% of kids have been bullied while online. 1 in 4 have had it happen more than once.• 47% of older youth 18-24 are cyber bullied.• 35% of kids have been threatened online. Nearly 1 in 5 have had it happen more than once.• 58% of kids admit someone has said mean or hurtful things to them online. More than 4 out of 10 say it has happened more thanonce.
STAND UP, SPEAK UP ®AWARENESS FOR BULLYING AND CYBER-BULLYING
MISSION STATEMENTOur mission is to increase awareness of bullying in all its forms as a common serious problem among children of all ages, including young adults. We advocate for the implementation of effective bullying prevention approaches throughout the UnitedStates, as well as globally. We strive to save lives and bring peace to those who have been through the emotional and physical abuse of bullying individuals.
Stand Up, Speak Up P.L.C. THE ROAD AHEAD Decline Maturity Growth Introduction
INTRODUCTION • Aggressive institutional advertising • Heavy promotional campaign • Concentrated focus on media such as television and social networking • Spreading the word through a national campaign • Visiting schools, colleges, concerts, social outings etc.• Stand Up, Speak Up social media pages channels, infomercials, commercials, etc. • Informational website • Find potential sponsorships www.standupspeakup.com
Media: Television Reaching out to every demographicChildren, Pre-teens Teens Adults
Spokespersons Influential advocates that are instantly recognizable who can draw interest andspread the Stand Up, Speak Up campaign
OPPORTUNITY THROUGH MEDIA Spread the movement Raise the issue of bullying on a national, if not global level Educate parents about the reality of bullying Inspire and instill confidence in those who are bullied Connecting to both the bullied and the bully Tolerance is cool, bullying is not
Print Advertising Print advertising for kids include posters, brochures, and activity books (including coloring, puzzles, etc). Newspapers, billboards, and magazines targeted at teens and adultsInterviews, tips, advice, how-to, and statistical information regarding bullying.
PUBLIC RELATIONS SCHOOLS TO TARGET Elementary Schools - Middle Schools - High Schools - Colleges/Universities (Start at elementary schools during our introduction and move up as we grow) VOLUNTEERSSeek out young volunteers (potentially recognizable people) so the children can relate to them easier. Find volunteers who were previous bullies and previously bullied. Have volunteers speak about personal true stories about how bullying or being bullied has impacted their lives and the lives of those around them. Ask all volunteers to make a long term commitment (bi-weekly, monthly, etc. presentations) COUNSELING QUESTIONS Are you being bullied at home by a parent, sibling, or other family member? Are your parents divorce or going through one now? Do your parents fight a lot? How does that make you feel? Are you being abused (physically, sexually, or mentally)? Are you mad or upset about something else? Do you have low self confidence and bully others to feel better about yourself? Do you bully others to fit in with the “cool crowd”?
GrowthCOLLABORATIONS WITH OTHER ANTI-BULLYING CAMPAIGNS STRENGTH IN UNITY
Program Additions In The Growth Cycle • 1 on 1 Counseling• Personal video uploads on Stand Up, Speak Up social media channels where people can share stories, quotes, moments, advice etc. on or about bullying. • Stand Up Speak Up bracelet and t-shirt • Marathons • Educational programs and presentations targeted to an older demographic • Cyber-bullying and Lesbian/Gay Bullying Department • Bullying in the work place
Maturity GOING GLOBAL Other markets that would use this anti-bullying campaign would be any company or program with goals of helping torecognize, reduce, and prevent bullying. It could be a specific program for physical bullying, verbal bullying, cyber bullying,or emotional bullying, or it could be a program that addresses the issues of all forms of bullying.
Global Impact What means of promotion would others use? •Increase awareness in schools with kids of all ages •Realize what problems occur in an academic environment.•Identify specific reasons as to why kids are being bullies or are bullies themselves •Supervise and maintain a healthy atmosphere not only in school but in homes.•Get parents involved (open path of communication between children and parents) •Volunteers who travel around the world to spread our message.
THE NEXT STEPBullying can’t and won’t ever stop completely, but we can help prevent it and spread the message. Stand Up, Speak can never die. It is a movement that is empowered by the people, empowered by those who are tired of being pushed andare standing and speaking up, face to face with the issue, empowered by you. Stand Up, Speak Up. Together we can help create a brighter, bully-less future.