Buidling Your (Startup) Brand on Social Media

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With the multitude of social media outlets, the methods can be madness for emerging companies. Discover ways to promote company brands and manage time more efficiently on social media. This session delivers key take-aways that can help any startup build their brand on social media.

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  • Social media is like word of mouth on steroids
  • Whats great about social media for startups, for the most part its free. It does cost A LOT of time
  • 93% of social media users believe that companies should have a presence on social media
  • That doesn’t mean that 93% wants to hear a bunch of bullshit
  • Spothero users FB mostly for publicity. Company photos, and direct promotions
  • Cheeky uses twitter to push deals, inform followers of contests and events
  • Buidling Your (Startup) Brand on Social Media

    1. 1. START-UPBUILDING YOUR BRAND ^ ON SOCIAL MEDIA
    2. 2. PLUS OPPORTUNITY COST
    3. 3. OF SOCIAL MEDIA USERSCone, Business in Social Media Study Sept. 2008
    4. 4. DIALOGUE > MONOLOGUE
    5. 5. 4 STEPS
    6. 6. KNOWCUSTOMER
    7. 7. DETERMINEVOICE
    8. 8. BUILDCONSISTENCY
    9. 9. AVOIDOVER-BRANDING THEMEDIA
    10. 10. HOW CANYOU USE IT?
    11. 11. 1. COLLABORATION
    12. 12. 2. LOYALTY
    13. 13. 3. PUBLIC RELATIONS
    14. 14. 4. CUSTOMERSERVICE
    15. 15. 5. NETWORKING
    16. 16. 6. CUSTOMER ACQUISITION
    17. 17. FALLACIES
    18. 18. IT’S FASTIT’S INEXPENSIVE IT’S VIRALIT’S IMMEASURABLEIT’S OPTIONALIT’S DIFFICULT
    19. 19. HOW DOESBTSOCIAL DO IT?
    20. 20. THAT IS ALL Tim Hines, Founder and President Business Traveler Social thines@btsocial.com @tnhines linkedin.com/in/tnhines

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