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  • 1. Fast Start Email Lead GenerationThis report is a worldwide protected publication of Powersolutions ConsultingLLC, TommiePowers.com © 2012. ALL RIGHTS RESERVEDNo part of this report may be reproduced or transmitted in any form whatsoever,electronic or mechanical, including photocopying, recording, or by anyinformational storage or retrieval system without expressed written, dated, andsigned permission from the author.
  • 2. Fast Start Email Lead GenerationEarnings & Income DisclaimerEARNINGS AND INCOME DISCLAIMER FOR POWERSOLUTIONS CONSULTING LLCANY EARNINGS OR INCOME STATEMENTS, OR EARNINGS OR INCOME EXAMPLES, ARE ONLYESTIMATES OF WHAT WE THINK YOU COULD EARN. THERE IS NO ASSURANCE YOULL DO ASWELL. IF YOU RELY UPON OUR FIGURES, YOU MUST ACCEPT THE RISK OF NOT DOING AS WELL.WHERE SPECIFIC INCOME FIGURES ARE USED, AND ATTRIBUTED TO AN INDIVIDUAL ORBUSINESS, THOSE PERSONS OR BUSINESSES HAVE EARNED THAT AMOUNT. THERE IS NOASSURANCE YOULL DO AS WELL. IF YOU RELY UPON OUR FIGURES; YOU MUST ACCEPT THERISK OF NOT DOING AS WELL.ANY AND ALL CLAIMS OR REPRESENTATIONS, AS TO INCOME EARNINGS ON POWERSOLUTIONSCONSULTING LLC, ARE NOT TO BE CONSIDERED AS AVERAGE EARNINGS.THERE CAN BE NO ASSURANCE THAT ANY PRIOR SUCCESSES, OR PAST RESULTS, AS TO INCOMEEARNINGS, CAN BE USED AS AN INDICATION OF YOUR FUTURE SUCCESS OR RESULTS.MONETARY AND INCOME RESULTS ARE BASED ON MANY FACTORS. WE HAVE NO WAY OFKNOWING HOW WELL YOU WILL DO, AS WE DO NOT KNOW YOU, YOUR BACKGROUND, YOURWORK ETHIC, OR YOUR BUSINESS SKILLS OR PRACTICES. THEREFORE WE DO NOT GUARANTEEOR IMPLY THAT YOU WILL GET RICH, THAT YOU WILL DO AS WELL, OR MAKE ANY MONEY ATALL. THERE IS NO ASSURANCE YOULL DO AS WELL. IF YOU RELY UPON OUR FIGURES; YOUMUST ACCEPT THE RISK OF NOT DOING AS WELL.INTERNET BUSINESSES AND EARNINGS DERIVED THERE FROM, HAVE UNKNOWN RISKSINVOLVED, AND ARE NOT SUITABLE FOR EVERYONE. MAKING DECISIONS BASED ON ANYINFORMATION PRESENTED IN OUR PRODUCTS, SERVICES, OR WEB SITE, SHOULD BE DONE ONLYWITH THE KNOWLEDGE THAT YOU COULD EXPERIENCE SIGNIFICANT LOSSES, OR MAKE NOMONEY AT ALL.ALL PRODUCTS AND SERVICES BY POWERSOLUTIONS CONSULTING LLC ARE FOR EDUCATIONALAND INFORMATIONAL PURPOSES ONLY. USE CAUTION AND SEEK THE ADVICE OF QUALIFIEDPROFESSIONALS. CHECK WITH YOUR ACCOUNTANT, LAWYER OR PROFESSIONAL ADVISOR,BEFORE ACTING ON THIS OR ANY INFORMATION.USERS OF OUR PRODUCTS, SERVICES AND WEB SITE ARE ADVISED TO DO THEIR OWN DUEDILIGENCE WHEN IT COMES TO MAKING BUSINESS DECISIONS AND ALL INFORMATION,PRODUCTS, AND SERVICES THAT HAVE BEEN PROVIDED SHOULD BE INDEPENDENTLY VERIFIEDBY YOUR OWN QUALIFIED PROFESSIONALS. OUR INFORMATION, PRODUCTS, AND SERVICESSHOULD BE CAREFULLY CONSIDERED AND EVALUATED, BEFORE REACHING A BUSINESSDECISION, ON WHETHER TO RELY ON THEM.YOU AGREE THAT OUR COMPANY IS NOT RESPONSIBLE FOR THE SUCCESS OR FAILURE OF YOURBUSINESS DECISIONS RELATING TO ANY INFORMATION PRESENTED BY POWERSOLUTIONSCONSULTING LLC OR OUR COMPANY PRODUCTS OR SERVICES. 2
  • 3. Fast Start Email Lead GenerationIntroFirst, I want to thank you for your business.At the time of this writing, not very many marketers are using this system anymorefor highly effective email lead generation and list building.I actually learned the method I am about to teach you not long after I obtained myfirst Aweber account when I started building my own email list years ago.But I took it for granted because I was too busy trying to learn the so called“proven methods” other marketers were teaching.At first, I did not realize how powerful this method would be because I was tooafraid at that time to try new concepts and learn from my own mistakes andfailures.After seeing some real success marketing online, I realized that most of my successwas a byproduct of me thinking outside the box and trying things other peoplewere afraid to try.My outside the box mindset is what started my journey into the Google AdwordsDisplay Network (formerly known as the Content Network).At the time, everyone doing Pay Per Click Marketing was telling me to stay awayfrom the Display Network with Adwords because it was a waste of time andmoney.Did I listen?Of course not!My belief was that if Google really felt like their Display Network was a worthlessproduct, they would not put as much time and energy building it out and spendingtons of resources to enhance it.Because I decided not listen to all the marketing gurus, I ended up becoming aleading expert on the Google Adwords Display Network and creating a verysuccessful consulting business in the process. 3
  • 4. Fast Start Email Lead GenerationAs things became better, I began comparing notes with my friends only to discoverthey were generating more income with less the effort.That’s when I knew something was definitely wrong!They had an email list!!!!And I didn’t!!!!That is when I decided I would put more focus on building an email list andgenerating leads for my business.I signed up with Aweber and started learning everything I could about how itworked and how I could use it to generate leads and build an email database ofhighly responsive subscribers.I started using squeeze pages and lead capture pages as part of my marketing mixand I recommend you do the same at some point if you are not already doing it.While trying to figure out a new technique to incorporate into my lead capturepages, I stumbled onto this method by accident.At the time, I could not find anyone else using this method.So I ended up making a note of it and stashing it away in my big binder of ideas.But it was always in the back of my mind and I would visit the idea from time totime.Later, I discovered marketers were using this method to generate leads whenautoresponder services were first made available to the public.I learned that the method I am going to share with you was the most effectivemethod for generating leads before squeeze pages and lead capture pages becamethe norm.As times changed, people gravitated to using squeeze pages and lead capture pagesand this method got lost in the mix. 4
  • 5. Fast Start Email Lead GenerationMy outside of the box mindset ended up getting the best of me and I figured Iwould try this method since I could not find anyone using this technique with theiremail marketing anymore.Long story short, this is how I ended up discovering this fast start email leadgeneration technique.But before I get started, I would like to share with you some of the many benefitsthis system will give you, compared to the traditional way that you have beentaught email marketing.Benefits Of This SystemThe biggest benefit is that since no web pages are needed, you don’t have to hasslewith building a website to start generating leads that drive the revenue for whateverbusiness you are conducting.Whether you run an internet-based business or a brick and mortar establishmentoffline, this method works great.Setting up this system is simple and easy and you can literally begin using it inunder 60 minutes.If for some reason time doesnt allow or your hands are constantly tied, I have alsomade setting up this system exceptionally easy to outsource to an employee or avirtual assistant.Simply present the guide to them and the step-by-step instructions will allow themto have you up and running in no time.You can still use this strategy even if you already have a website, blog, leadcapture pages, etc.This system will allow you to put your marketing message in places traditionalemail marketing will not allow. 5
  • 6. Fast Start Email Lead GenerationThis system will also allow you to create marketing campaigns online or offline. (Iwill cover this in detail, later on inside this manual).It will also easily integrate into any current marketing strategies that you alreadyhave working.With a tad bit of tweaking, you will be on your way to building a bigger email listand driving more leads and/or revenue.You can now quickly and easily market to your prospects over and over again onceyou are set up and have people requesting information from you.You will also be able to upsell, make one-time offers, promote affiliate offers onautopilot, etc. I will show you more on this later in this guide.This system goes against what people are used to seeing with email marketing oftoday.I have met some very advanced email marketers that didn’t even know about this,let alone use it to their advantage.It plays on the human psyche because most people don’t really realize they aresigning up for your email list.Compare that to a squeeze page or lead capture page where you are blatantlyasking for personally identifiable information.With this system, you get a higher percentage of real email addresses becausepeople have to send you an email to complete their request to receive yourinformation.This really helps to weed out people who give you fake emails. You will still getthem, but at a much lower percentage.I could go on some more, but I think you get the picture by now.There is a lot more you can do with this system.But now is the time for me to show you what you need to get started. 6
  • 7. Fast Start Email Lead GenerationLet’s Get Started.Here is what you will need to make this system work.Aweber AutoresponderIf you don’t already have an autoresponder, then you will need to head over toAweber and sign up.I use this method exclusively with Aweber even though I know it also works withother email marketing service providers. So during this report, I will not coversetup with other service providers because I believe Aweber is the best to use withthis strategy.Aweber List NameIn the screen shot below, you will see the list name you will create that is necessaryto make this system work for you.A “Hook” or “Giveaway” to get sign upsYou must create some sort of “hook” to get people to request more informationfrom you via email.This is the same concept for content used on your lead capture pages. 7
  • 8. Fast Start Email Lead GenerationWe are going to be using this strategy to get people to email YOU rather than visita web page.It is very important that you get this correct because a weak offer will have anegative impact on how well you can get people to want what you have to offer.Much like a weak lead capture page, a weak offer will also cause your conversionrate of people who actually take action to be very low.A branded emailBefore going any further, I want to explain this part of the system thoroughly soyou can understand why having a branded email is so important.One of the main reasons for a branded email is that you will want to findsomething that is easy for people to remember or something directly related to themarket that you are in.By creating a branded email, you will be able to use it in all your marketing efforts.I recommend you use a branded email that matches your own domain. You couldalso use a Gmail email address with a catchy name that’s easy to remember, butone that matches your own domain looks much more professional and people aremore likely to take your offer serious. I know this is true because I tested it.I also recommend you setup this branded email as a separate email address that isdifferent from your main email address.The sole purpose of the branded email address is that it will be used to forwardyour requests to your Aweber list name email.Again, you DO NOT!!! want to use your Aweber email address in your marketingcampaigns.You would be branding Aweber in your marketing efforts and that could confuseyour potential prospects. 8
  • 9. Fast Start Email Lead GenerationUsing Aweber in your marketing campaigns could also severely impact yourresults in a negative way.You want to make sure that your marketing campaigns send a clear messagecomplete with an email that looks like it is from a legit person or business.The Setup ProcessHere are the steps you need to follow before you start your marketing campaigns tostart generating leads: 1. Create a list in Aweber. The following set of screenshots will guide you through this process. Aweber also has some great tutorials as well, so I am certain this will be a breeze even if you have never used them before. 9
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  • 12. Fast Start Email Lead Generation2. Create your confirmation message. Here is where you can customize what you want the initial message to say so they can confirm your request to receive whatever you promised. Once they confirm, your initial autoresponder message you are going to setup will be delivered and the person will be added to your database. Also you can redirect your consumers through any link you want upon confirmation. (affiliate links, your main site, your blog, etc.) 12
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  • 14. Fast Start Email Lead Generation3. Create your first message to be delivered. Add content and information about your offer in the message that explains how they can get the offer you made. This can be a link to a download page, a whitepaper, a PDF, etc. 14
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  • 16. Fast Start Email Lead Generation 4. Create a join form.Even though we are not using web pages, Aweber requires you to complete thisstep in order to complete the process.If you have a desire to utilize this step in conjunction with your squeeze pages orlead capture pages, you can return to this step later on. 16
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  • 19. Fast Start Email Lead GenerationForwarding Your Email RequestsYou are now ready to setup your branded email address to forward to your Aweberlist name email.You will need to access the branded email you are going to use and add your listname email in the forwarding options. Again your list name will look similar tothis:WhateverYourListNameIs@aweber.comTake your list name and add it in the forwarding options of whatever email serviceyou use to setup your branded email.Because there are way too many potential providers, I don’t show how to set thisup. You should be able to navigate your help section to find out how to forwardincoming emails to another email address.Now that you have completed the forwarding of your branded email address withyour Aweber list email address, every time someone sends an email request to yourbranded email that request will be forwarded to your Aweber list name emailwhich will then automatically send a confirmation message email to confirm therequest.You are now ready to begin accepting requests and generating leads!You should also have an effective email marketing follow up sequence that willhelp you build a relationship with your new found subscribers.Follow Up SequenceYour email follow up sequence is the most important component for building arelationship with your subscribers. 19
  • 20. Fast Start Email Lead GenerationYou will need to feed your subscribers with valuable content on a consistent basis,in order to cultivate your list and receive a higher volume of responses to youroffers and messages.The easiest way of accomplishing this is to create a follow up sequence of emailsand load them into your autoresponder to be delivered at a later time.Aweber has some really cool resources on accomplishing this.You can also read their blog and find really useful information regarding this and alot of other relevant content as well.Once you create a great relationship with your subscribers, you can then monetizeyour leads by promoting your own products and services and/or makingrecommendations to purchase other products and services where you get paid forthe referral.Don’t sleep on this very powerful strategy to exponentially grow your revenue!Make This System RockIn order to make this system really rock, your marketing campaigns must be ofhigh quality and offer something of high perceived value to get people to takeaction.Remember, this is not the typical means of email marketing in which you areconstantly sending traffic to a squeeze page or lead capture page.By creating relevant and high quality marketing campaigns, you can begingenerating leads that will continue to grow your database on autopilot.Most of the strategies I am going to share with you can last for months or evenyears and continue to produce new and fresh leads.You should also consider creating a simple formula for creating your messages forthe “hook” you need to get people to request your information. 20
  • 21. Fast Start Email Lead GenerationFast Start BonusMy Magic Hook Formula (Short, Sweet, to the point)This is a proven formula I have been using that works like a charm and can beadapted to any market or niche. 1. Pain/Joy/Sympathy in the form of a question 2. Offer A solution to the Pain/Joy/Sympathy 3. Tell them what to doHere is the explanation:People are moved to take action based on a pain point or problem they are having.We all want a fast fix for an issue, a quick remedy to a painful situation, etc.I am sure everyone you know (including yourself) has been in a painful situationbefore in some fashion.Also, getting pleasure has been proven to increase the likelihood of a person takingaction.Everyone wants happiness in some shape or form.I use the word joy, but it can also be substituted for pleasure, happiness, etc.Last but not least, sympathy can sometimes move people much faster than the firsttwo.How many times have you been moved by sympathy to take action?If you think about it, I am sure this will get your mind to understand what I mean.Here are a few examples: 21
  • 22. Fast Start Email Lead Generation Example 1: Are You Frustrated With Building Lead Capture Pages? Want To Fix Your Lead Generation Issues Once And For All? Get My Free Report On How To Generate Hot, Fresh Leads In Under 60 Minutes Without Using Lead Capture Pages! Send An Email Request To YourEmail@YourSite.com For Immediate Access. Be sure to confirm your request with the first email you will receive. Example 2 Do You Suffer From Anxiety Attacks? How Would You Like To Stop Them Forever? Request My Free Report By Sending An Email To YourEmail@YourSite.com and I Will Show You How! Be sure to confirm your request in the first email we will send you.How easy is that!My Magic Hook Formula can be used over and over again, and will help get youstarted with your marketing campaigns. 22
  • 23. Fast Start Email Lead GenerationMarketing StrategiesOnline ForumsForums are one of the best places to use this system.Because of the community style atmosphere, you can give quality information onyour topic of expertise related to your market and add your “hook” in yourmessage to get new subscribers and leads.BlogsWhether you run your own blog, use guest blogging, or make comments, blogspresent a huge opportunity with the system.Blogs are designed to be content rich and you can use this to your advantage.Social MediaHere is another huge market to tap into with this system.Sites like Twitter, Facebook, Youtube, Linkin etc. are magnets for internet traffic.Social media makes it easy to go where the fish are and drop your “hook” in thesocial media pond.Also, video is hot!Video is becoming increasingly popular on the internet.Internet access will get faster and faster with the adoption of broadband, so expectthis trend to continue. 23
  • 24. Fast Start Email Lead GenerationPress ReleasesThis maybe one of the most underrated forms of marketing in the online marketingcommunity.When used properly, press releases can pump plenty of leads your way.PodcastsHere is another killer strategy that is very effective.Since your audience is usually very captive and attentive, you can drop a little hintmany times over during a podcast.I recommend dropping your email address and a short hook about why they shouldrequest info from you a few times during your podcast.This works whether you are the interviewer, being interviewed, or giving somerock solid content that you deliver via podcasts.BlogTalkRadioIf you have a BlogTalkRadio show, you should definitely take full advantage.You can also contact other hosts in your niche market or in a market related toyour niche to get more exposure and ultimately more opportunities to drop youremail address.Online Classified SitesCraigslist ranks as one of the world’s most visited websites.You can post your ads there and in the body of the ad, you can give out your emailaddress. 24
  • 25. Fast Start Email Lead GenerationActually, Craigslist encourages you to do this to make it easier for the reader orprospect to contact you.Others sites such as Backpage, and Us Free Ads are also really great sources forleads.Webinars/TeleseminarsBy far, these are my favorite ways to build relationships.Since these are event based, you have a highly targeted and captive audience.Once again, email address dropping is easy.Whether you are a panelist or the organizer of these types of events, they work likea charm.Speaking GigsIf you get speaking gigs, this system is a no brainer.You can also seek out speaking opportunities in your niche market or local area.Networking FunctionsEmail list building and lead generation is all about relationships, which is a naturalbyproduct of networking.Networking makes it easy to get leads with this system since the audience isusually highly targeted and captive.Newspaper Classified AdsDo not underestimate this strategy! 25
  • 26. Fast Start Email Lead GenerationClassifieds still work, especially in the niche classifieds targeted to localcommunities.I’m not sure about the big newspapers, but the smaller community-orientedclassifieds work great.Business Cards, Flyers, Signs, etc.These will always work and may be the easiest and cheapest offline methods youcan start using today.All the strategies listed above are the ones I believe are the most powerful, butthere are literally hundreds of other ways you can use this strategy almostimmediately.I recommend using as many of these as possible.This will allow all your efforts to compound on top of each other and eventuallyyour lead generation efforts will grow at a massive rate.ConclusionThe only thing left to do is get started… NOW!If you have Aweber already, you should be setup in a matter of minutes.If you need to get signed up with Aweber, click here to get started.As I stated earlier, I do recommend at some point you integrate squeeze pages orlead capture pages into your marketing mix if you are not currently using them.The more marketing you do, the more potential you have to become successful.You now have the power to start generating hot, fresh leads immediately! 26
  • 27. Fast Start Email Lead GenerationIf you’re already doing lead generation, you now have the power to integrate a newstyle of marketing in your mix to exponentially increase your lead volume.Either way…No Action = No Results! All the best, Tommie Powers 27