Social Media for Company Secretaries
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media for Company Secretaries

  • 1,247 views
Uploaded on

How can you engage with shareholders via social media whilst being ASX compliant?...

How can you engage with shareholders via social media whilst being ASX compliant?

More importantly, how can you maximize the benefits and minimize the risks?

Our presenter today is an International Business Speaker, author and investor relations specialist.

He is recognized by his peers as a Certified Speaking Professional or CSP, this is the industry’s highest award.

His latest book Understanding Influence for Leaders at All Levels published by McGraw-Hill is sold in nine countries including the US and UK.

In a former life he was a radio & TV presenter, executive producer and Senior Media Executive … describing his 12 years at the ABC as an "apprenticeship".

A graduate of three Australian Universities, he gained his MBA in marketing from the University of Western Australia and is a former National Junior Hammer Throw Champion!

To talk about "Exploding the Social Media Myth – Essential Communications Tool or Complete Waste of Time” here's CEO of 8M Media and Communications Tom Murrell

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,247
On Slideshare
1,024
From Embeds
223
Number of Embeds
14

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 223

http://8mmedia.blogspot.com 71
http://www.8mmedia.blogspot.com 70
http://8mmedia.blogspot.com.au 60
http://www.linkedin.com 8
https://www.linkedin.com 3
http://www.8mmedia.blogspot.com.au 2
http://8mmedia.blogspot.sg 2
http://www.8mmedia.blogspot.co.uk 1
http://8mmedia.blogspot.in 1
http://8mmedia.blogspot.dk 1
http://webcache.googleusercontent.com 1
http://8mmedia.blogspot.hk 1
http://fsplugins.com 1
http://8mmedia.blogspot.co.nz 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 2011 Annual Corporate Update Exploding the Social Media Myth Thomas Murrell MBA CSP CEO 8M Media & Communications
  • 2. What Is The Investment Lure?
    • Title
      • Bullet point
  • 3. Fish Where The Fish Are
    • Title
      • Bullet point
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. Back to Basics Woo is Me More ROI Finding A Voice +ve Following Market Sensitivity Back to Basics Disengaged Shareholder Leveraged Upside Platform Rising Share Price
  • 10. Change is scary !
  • 11. Multiple Reputational Platforms Corporate Story via Social Media Organisation Investor Relations Enabling – Direct Engagement Diffused Issues Management – Respond More Quickly Functional Output Functional Input Marketing Communication Lower cost Authentic Better targetting Employee Communication - Create community Normative – Two Way Conversation Public Affairs Figure 1: Benefits of Social Media in Corporate Communication. Source: Adapated van Riel C.B.M. & Fombrun C.J. 2007, Essentials of Corporate Communication . Routledge, Abingdon
  • 12. The Investor Relations Balancing Act Lower price due to lack of investor information Lost credibility from raising expectations too high Unsustainable premium price Share price of company ‘ Fair Value’ Inadequate disclosure Managing reasonable market expectations Manipulating expectations and managing reported profits Investor communication practice Source: The Centre for Corporate Public Affairs
  • 13. Leverage the Investment Message Web with E-Newsletter – regular communication LinkedIn – Groups, Staff Profiles Corporate Blog, Twitter - Advocacy Networks, Feedback - +ve & -ve YouTube & Slideshare for presentations Must Meet Regulations for Disclosure Investor Communications should engage shareholders at points of highest potential ROSMI Acquisition Retention Awareness Interest Desire Action Reinforcement Upsell Commitment Devotion Source: Adapted Mariann Coleman 2007 Customising Effective Online Branding Strategies
  • 14. 8M Social Media Method Social Media Aspirations Social Media Objectives Social Media Resource – Internal & External Audiences Create Social Media Narrative & Voice - Snap Audit, Distill Essence, Internal Alignment Internal Audiences Culture Change Evaluation 8M Social Media Methodology
  • 15. SMART Goals Target Stakeholders Financial Communication Channels Financial Messages Regulation, Relationships, Reputation Social Media Health Check Social Media Plan 8M MSIR Method
  • 16. Seven Centres of Influence 1. Social Capital 4. Investor Presentations 6. Media Third Party External Reputation: Credibility and Visibility 3. Aligned Values Strong Internal Reputation 7. Legacy Build, Brand & Sustain Reputation Capital Internal Reputation: Consensus and Character 2. Visibility & Voice 5. Writing – web, e-newsletter, Reports, Investor Updates Community and Champions