Changing Your Marketing Game

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Opening keynote presentation “Changing Your Marketing Game” delivered to 180 delegates on Wednesday 13th April 2011 at Leagues Clubs Australia's annual gaming conference held at the Marriott Hotel on the Gold Coast.

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Changing Your Marketing Game

  1. 1. Changing Your Marketing Game Presented By Thomas Murrell MBA, CSP “ International Business Speaker”
  2. 3. 1. Focus & Classify
  3. 4. Seven Classifications 1. Total Dollar Spend 4. Mix of Spend – Food, Beverage, Gaming, Entertainment 6. Response to Marketing Activity Analyse and Classify 3. Timing of Spend 7. Member Profile Build, Brand & Sustain Reputation Capital 2. Frequency of spend 5. Clustering
  4. 5. 2. Belief
  5. 6. 3. Build Your Brand Through Trust
  6. 8. Back to Basics Woo is Me Plus + Cause Without a Rebel Happy Trails Price Sensitivity Back to Basics Disengaged Customer Adding Value Bundles Brand Loyalty Belonging
  7. 9. 4 . Understand Market Trends
  8. 10. 5. Segment the Market
  9. 11. 6 . Mine Your Data
  10. 12. 7 . Provide a Community Connection

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