Using focus groups for research

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This presentation discusses the purpose of focus groups and how to conduct a focus group to research a set of given objectives.

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Using focus groups for research

  1. 1. Using Focus Groups for Research<br />T M Stafford, LLC @tmstaffordllc #tmsllc<br />
  2. 2. What is a Focus Group?<br />
  3. 3. The Infrastructure of a Focus Group<br />
  4. 4. Organizing the Focus Group<br />
  5. 5. Friendly<br />Key Point: Create an atmosphere that invites feedback and honest verbal exchange. <br />Get people talking<br />Allow for engagement <br />Use open-ended/drawing questions <br />Keep everything open-minded<br />A key here is the moderator!<br />This is true even if you are using technology<br />
  6. 6. Organized<br />Key Point: Know your objectives and define your collection and analysis methodologies<br />What questions do you want answers?<br />What key words (good or bad) are you looking for?<br />What correlations are you concerned about?<br />How will you analyze the information?<br />What tool(s) will you use?<br />What is the schedule?<br />
  7. 7. Clear<br />Key Point: Be clear about what your objectives are to the participants and to the data analystists<br />Make objectives simple<br />Make objectives singular <br />Make objectives linear<br />Make objectives focused<br />
  8. 8. Unique<br />Key Point: Make the research unique or customized in some way<br />Unique in collection methodologies<br />Unique in analysis methodologies<br />Unique in participant care<br />Unique in reporting mechanism<br />Unique in presentation<br />
  9. 9. Solvent<br />Key Point: Complete this project so that the client gets answers<br />The objectives were clearly met<br />The data is clearly understood<br />The trends are clearly delineated<br />The recommendations make sense in light of the data and trends<br />
  10. 10. Moderators<br />It is crucial that moderators are:<br />Disconnected<br />Experienced<br />Clear about objectives and project plan<br />Intuitive<br />
  11. 11. Summary<br />
  12. 12. We are here to help<br />Tim Stafford<br />Instructional Design and Research Expert<br />tmstafford@ruinstitute.com<br />Office: 407 703 1319<br />Cell: 352 552 0939<br />Twitter: @tmstaffordllc<br />Web: www.ruinstitute.com<br />

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