• Save
Using focus groups for research
Upcoming SlideShare
Loading in...5
×
 

Using focus groups for research

on

  • 853 views

This presentation discusses the purpose of focus groups and how to conduct a focus group to research a set of given objectives.

This presentation discusses the purpose of focus groups and how to conduct a focus group to research a set of given objectives.

Statistics

Views

Total Views
853
Views on SlideShare
761
Embed Views
92

Actions

Likes
0
Downloads
0
Comments
0

6 Embeds 92

http://www.tmstaffordllc.com 57
http://www.weebly.com 25
http://ruinstitute.com 3
http://fallquarterpaper.tumblr.com 3
http://edscholarpractitioner.tumblr.com 3
http://www.tumblr.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Using focus groups for research Using focus groups for research Presentation Transcript

  • Using Focus Groups for Research
    T M Stafford, LLC @tmstaffordllc #tmsllc
  • What is a Focus Group?
  • The Infrastructure of a Focus Group
  • Organizing the Focus Group
  • Friendly
    Key Point: Create an atmosphere that invites feedback and honest verbal exchange.
    Get people talking
    Allow for engagement
    Use open-ended/drawing questions
    Keep everything open-minded
    A key here is the moderator!
    This is true even if you are using technology
  • Organized
    Key Point: Know your objectives and define your collection and analysis methodologies
    What questions do you want answers?
    What key words (good or bad) are you looking for?
    What correlations are you concerned about?
    How will you analyze the information?
    What tool(s) will you use?
    What is the schedule?
  • Clear
    Key Point: Be clear about what your objectives are to the participants and to the data analystists
    Make objectives simple
    Make objectives singular
    Make objectives linear
    Make objectives focused
  • Unique
    Key Point: Make the research unique or customized in some way
    Unique in collection methodologies
    Unique in analysis methodologies
    Unique in participant care
    Unique in reporting mechanism
    Unique in presentation
  • Solvent
    Key Point: Complete this project so that the client gets answers
    The objectives were clearly met
    The data is clearly understood
    The trends are clearly delineated
    The recommendations make sense in light of the data and trends
  • Moderators
    It is crucial that moderators are:
    Disconnected
    Experienced
    Clear about objectives and project plan
    Intuitive
  • Summary
  • We are here to help
    Tim Stafford
    Instructional Design and Research Expert
    tmstafford@ruinstitute.com
    Office: 407 703 1319
    Cell: 352 552 0939
    Twitter: @tmstaffordllc
    Web: www.ruinstitute.com