The rapidly growing automotive industry is expected to drive the microcontrollers market over the next five years. Hybrid electric vehicles are gaining popularity due to the plethora of environmental benefits they offer. This is estimated to result in increasing demand for microcontrollers, which can be primarily attributed to the large number of MCUs required for emission control and fuel efficiency in these vehicles. Additionally, price cuts in the industry due to high degree of competition are also expected to further market growth. However, unfavorable macroeconomic conditions and the moderately fragmented nature of the industry are expected to impede the market over the forecast period.
Source : http://www.transparencymarketresearch.com/microcontrollers-market.html