Paid Reviews on Amazon - NOLA Pubcon 2014 Dwight Zahringer

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Paid Reviews online - can large sites like Amazon & Yelp be gamed? What are the signals that SERP's take into consideration and how to monitor your reputation online.

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Paid Reviews on Amazon - NOLA Pubcon 2014 Dwight Zahringer

  1. 1. Undercover reviewer Gamming the
  2. 2. whoAMI? • Founder of TM Productions • Co-founder of LinkXL (SEO Link Tool) • Founder of TruReview • Co-founder of FishingCharters.com tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  3. 3. Canlargereviewsitesbegam med? • We’ll show proof • The process • How to combat, or participate tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  4. 4. lookslegit tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  5. 5. nicemessaging tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  6. 6. Writing opportunity on craigslist!!! tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  7. 7. simpleapplication tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  8. 8. quickreply tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  9. 9. fastcallback • Got a call in 15 minutes • One long review for Amazon • One short review for Barnes & Noble • Get $25 per review & reimbursement • Get emailed instructions • Need to create accounts, show screenshots • PayPal is preferred method tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  10. 10. Yourjobdetails • Buy specific book, get download • Write two reviews • Post to own Amazon, BnN and iTunes accounts • 2 business days deadline tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  11. 11. Wedidntreadit • Emailed for approval • Stated we didn’t like the writing • Left this out of review • Never encouraged us to write the truth tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  12. 12. howtoposttoamazon • Green light! • Specific instructions on how to post to Amazon • Said we’d be paid on posting tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  13. 13. postingcompleted tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  14. 14. aspromised tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  15. 15. Customerservice#1 tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  16. 16. payday tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  17. 17. Whoarethey? • GoldSealReviews.com • WhiteNileReviews.com • Callisto Media is located in Berkeley, CA- coincidentally the same location of The Thyroid Diet Plan’s publisher, Healdsburg Press. Connected? tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  18. 18. amazonsays tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210 “Reviews written for any form of compensation other than a free copy of the product. This includes reviews that are part of a paid publicity package”
  19. 19. amazonLegalconcludes tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210 “It can be interpreted as a grey area but Amazon’s policy is clear. We do not allow for the purchase of ones’ review other than for the cost of the said item. We encourage our customers to review purchased products as reviews as they are a staple in the foundation of what has made Amazon the commerce store that it is.” • Amazon likes reviews • Amazon likes / plays off of grey areas • Don’t be too Black Hat, just be Grey • Telecommunications Act of 1996 is everyone’s friend for now…..but wait
  20. 20. Whatstolearn • You can be gammed • Don’t believe all reviews • Pay to Play • Many are extortion • Many are controlled tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  21. 21. thesummary • Reviews can be bought • Reviews are signals, if not for SERPS then to influence customer decision • Read all site TOS; look for loop-holes or “grey areas” • Consider ROI of reviews purchased • Some sites you will have to “pay to play” tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  22. 22. monitor&manage • Hootsuite – Twitter & FB • Ping.fm – Posts to multiple SM • Disqus.com – Track comment threads • Sprout Social • Radian6 – large powerful monitoring & engagement tool • Be accessible to customers • Own negative comments • Respond to criticism • Build your credibility • Have a crisis plan ready with team • Have resources tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
  23. 23. 15. knowproblems • Squatters on usernames & domains • Negative comments • Incorrect / false info • Fake profiles • Negative news, complaint sites, hate sites • Competitor attacks • Review sites • Legal documents, Copyright / Trademark • Industry perceptions • Inappropriate photos • Directory listings • Company / personal profiles • Shared names with celebs / politicians • Job changes • Slanderous statements • Poor past decisions • Past relationships tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

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