User Experience What it is, What it isn’t & Why you
UX What it is...• It’s how a person feels when interfacing with your product or service.• It goes beyond just the UI and if it’s pretty.• UX looks at ease of use, perception of value, utility, efficiency of tasks and more…• UX looks at, understands and develops sub-systems and processes for facilitating a great UX while meeting business goals and objectives.
UX Does...A potential customer hans’t become a user until theysee the value in your application and/or service.You only have one chance to get it right. Yes, you cango back and ﬁx issues with the experience; when youhave enough of a user base to sustain you from thosethat you’ll lose.The User Experience starts the minute they look at yourapp icon in a store. A person will ask, does this lookprofessional? Will it do X for me = the value and the UX.
UX• (IA) Information Architecture• (UI) User Interface Design• (IxD) Interaction Design• (UR) User Research• (ExS) Experience Strategy• (VD) Visual DesignThere are a few more, it depends on what you or yourcompany calls them.
UX who’s doing• Apple (they’re built on it)• Microsoft• Living Social• 37Signals• The FCC.gov• Mellmo (Roambi)• HSBC
Print / GraphicDesign User Physical World QR, NFC, Experience Marketin AR g Information Architecture Content Text, graphics, Creation data Interaction Design Visual Design Data Viz Usability Engineering Human Computer Interaction Navigatio UI Design n
UX isn’t another name• Web design • Information architecture (IA)• User-centered design • Interaction design (IxD)• Graphic design • Usability testing• Human factors engineering • Customer satisfaction • Marketing
UX is• User Experience is understanding of why we, users do the things we do.• How can we leverage the daily patterns and experiences that end-users already know towards a site, web application and/or mobile experience.
The $300M Button!• A simple form with two ﬁelds, two buttons, and one link. A form that was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year.• The form was simple. The ﬁelds were Email Address and Password. The buttons were Login and Register. The link was Forgot Password.• They took away the Register button.• "Im not here to enter into a relationship. I just want to buy something.”• The results: The number of customers purchasing went up by 45%. The extra purchases resulted in an extra $15 million the ﬁrst month. For the ﬁrst year, the site saw an
UX / UI Designed for US Post Office. Hybrid app, html5, CSS3, Jquery, Phonegap.
UX Take aways...• Users will determine value through theirexperience.• Don’t reinvent the wheel, it works.• You are also a customer / user, be your own testsubject.• There is time to market with a bad app, then thereis the time market with a great one.• UX is not making it look pretty. UX is the entireexperience the user gets.