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E-Ccommerce Overview
 

E-Ccommerce Overview

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Overview of E-Commerce Concepts.

Overview of E-Commerce Concepts.

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    E-Ccommerce Overview E-Ccommerce Overview Presentation Transcript

    • Terry Morris, Ed.D. E-COMMERCE OVERVIEW
    • E-Commerce Overview
      • Agenda
        • Describe E-Commerce
        • Demographics and Statistics
          • Who’s online?
          • Who’s buying online?
        • Benefits and Risks of E-Commerce
        • E-Commerce Business Models
        • E-Commerce Retail Sales Statistics
        • E-Commerce Growth
    • What is E-Commerce?
      • Take a few moments and jot down some phrases that come to mind when you think about e-commerce…
      • What does e-commerce mean to you?
    • What is E-Commerce?
      • You may have thought about…
      • Shopping online
      • Purchasing online
      • Selling or bidding on eBay
      • Paying bills online
      • Banking online
      • E-Commerce provides these functions and many more.
    • What is E-Commerce?
      • Here is a formal definition…
      • The integration of communications, data management, and security technologies to allow individuals and organizations to exchange information related to the sale of goods and services.
      • Major functions of E-Commerce include:
        • the buying of goods,
        • the selling of goods, and
        • performance of financial transactions on the Internet.
    • Who is Online?
      • If you are like most U.S. adults, you are regularly online and use the Web.
    • Who is Online?
      • Per Pew Internet & American Life Project, May 2010 Survey
      • Internet Users:
        • Wide range of ages, ethnicity, and income
        • 79% of Adult Women
        • 79% of Adult Men
        • 95% of age 18-29
        • 87% of age 30-49
      • More statistics: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx
    • Who is Buying Online?
      • Have you shopped or made a purchase online?
        • In 2010, 52% of U.S. adults bought products like books, music, toys or clothing online.
        • http://www.pewinternet.org/Reports/2010/Online-Product-Research/Findings/Online-commercial-activity-has-steadily-risen-on-several-fronts.aspx
    • E-Commerce Benefits for Consumers
      • Convenience
      • Easier Comparison Shopping
      • Wider Selection of Goods
    • E-Commerce Risks for Consumers
      • Possible Security Issues
      • Possible Privacy Issues
      • Purchasing from photos & descriptions
      • Possible difficulty with returns
    • E-Commerce Benefits for Businesses
      • Reduced Costs
      • Increased Customer Satisfaction
      • More Effective Data Management
      • Potentially Higher Sales
    • E-Commerce Risks for Businesses
      • Need for a robust, reliable web site
      • Fraudulent transactions
      • Customer reluctance to purchase online
      • Increased competition
    • E-Commerce Business Models
      • B2C – Business-to-Consumer
      • B2B – Business-to-Business
      • C2C – Consumer-to-Consumer (eBay!)
      • B2G – Business-to-Government
    • Dept. of Commerce Census Bureau Retail E-Commerce Stats
      • Estimated Quarterly U.S. Retail E-commerce Sales: 4th Quarter 1999– 2nd Quarter 2004 (Billions of dollars)
      http://www.census.gov/retail/
    • E-Commerce Growth
      • http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/
      Forrester Research: Online Retail Sales Will Grow To $250 Billion By 2014
    • The Influence of the Web on Commerce
      • Forrester Predicts Growth in Web-influenced Sales
        • http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/
    • E-Commerce Growth
      • More consumers moving from dial up to broadband connections
      • Retailers improving their coordination between online and in-store operations
      • Sales are shifting away from stores
      • Mobile Commerce
      • Social Commerce
      • Daily Deal Websites (http://groupon.com)
      • http://blogs.wsj.com/digits/2010/03/08/e-commerce-growth-slows-but-still-out-paces-retail/
      • http://www.sescommerce.com/ecommerce-growth.asp
      • http://www.emarketer.com/Report.aspx?code=emarketer_2000770
    • The End
      • Interested in E-Commerce?
      • Consider enrolling in:
      • WEB 240 E-Commerce Development