E-Ccommerce Overview

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Overview of E-Commerce Concepts.

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E-Ccommerce Overview

  1. 1. Terry Morris, Ed.D. E-COMMERCE OVERVIEW <ul><li></li></ul>
  2. 2. E-Commerce Overview <ul><li>Agenda </li></ul><ul><ul><li>Describe E-Commerce </li></ul></ul><ul><ul><li>Demographics and Statistics </li></ul></ul><ul><ul><ul><li>Who’s online? </li></ul></ul></ul><ul><ul><ul><li>Who’s buying online? </li></ul></ul></ul><ul><ul><li>Benefits and Risks of E-Commerce </li></ul></ul><ul><ul><li>E-Commerce Business Models </li></ul></ul><ul><ul><li>E-Commerce Retail Sales Statistics </li></ul></ul><ul><ul><li>E-Commerce Growth </li></ul></ul><ul><li></li></ul>
  3. 3. What is E-Commerce? <ul><li>Take a few moments and jot down some phrases that come to mind when you think about e-commerce… </li></ul><ul><li>What does e-commerce mean to you? </li></ul><ul><li></li></ul>
  4. 4. What is E-Commerce? <ul><li>You may have thought about… </li></ul><ul><li>Shopping online </li></ul><ul><li>Purchasing online </li></ul><ul><li>Selling or bidding on eBay </li></ul><ul><li>Paying bills online </li></ul><ul><li>Banking online </li></ul><ul><li>E-Commerce provides these functions and many more. </li></ul><ul><li></li></ul>
  5. 5. What is E-Commerce? <ul><li>Here is a formal definition… </li></ul><ul><li>The integration of communications, data management, and security technologies to allow individuals and organizations to exchange information related to the sale of goods and services. </li></ul><ul><li>Major functions of E-Commerce include: </li></ul><ul><ul><li>the buying of goods, </li></ul></ul><ul><ul><li>the selling of goods, and </li></ul></ul><ul><ul><li>performance of financial transactions on the Internet. </li></ul></ul><ul><li></li></ul>
  6. 6. Who is Online? <ul><li>If you are like most U.S. adults, you are regularly online and use the Web. </li></ul><ul><li></li></ul>
  7. 7. Who is Online? <ul><li>Per Pew Internet & American Life Project, May 2010 Survey </li></ul><ul><li>Internet Users: </li></ul><ul><ul><li>Wide range of ages, ethnicity, and income </li></ul></ul><ul><ul><li>79% of Adult Women </li></ul></ul><ul><ul><li>79% of Adult Men </li></ul></ul><ul><ul><li>95% of age 18-29 </li></ul></ul><ul><ul><li>87% of age 30-49 </li></ul></ul><ul><li>More statistics: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx </li></ul><ul><li></li></ul>
  8. 8. Who is Buying Online? <ul><li>Have you shopped or made a purchase online? </li></ul><ul><ul><li>In 2010, 52% of U.S. adults bought products like books, music, toys or clothing online. </li></ul></ul><ul><ul><li>http://www.pewinternet.org/Reports/2010/Online-Product-Research/Findings/Online-commercial-activity-has-steadily-risen-on-several-fronts.aspx </li></ul></ul><ul><li></li></ul>
  9. 9. E-Commerce Benefits for Consumers <ul><li>Convenience </li></ul><ul><li>Easier Comparison Shopping </li></ul><ul><li>Wider Selection of Goods </li></ul><ul><li></li></ul>
  10. 10. E-Commerce Risks for Consumers <ul><li>Possible Security Issues </li></ul><ul><li>Possible Privacy Issues </li></ul><ul><li>Purchasing from photos & descriptions </li></ul><ul><li>Possible difficulty with returns </li></ul><ul><li></li></ul>
  11. 11. E-Commerce Benefits for Businesses <ul><li>Reduced Costs </li></ul><ul><li>Increased Customer Satisfaction </li></ul><ul><li>More Effective Data Management </li></ul><ul><li>Potentially Higher Sales </li></ul><ul><li></li></ul>
  12. 12. E-Commerce Risks for Businesses <ul><li>Need for a robust, reliable web site </li></ul><ul><li>Fraudulent transactions </li></ul><ul><li>Customer reluctance to purchase online </li></ul><ul><li>Increased competition </li></ul><ul><li></li></ul>
  13. 13. E-Commerce Business Models <ul><li>B2C – Business-to-Consumer </li></ul><ul><li>B2B – Business-to-Business </li></ul><ul><li>C2C – Consumer-to-Consumer (eBay!) </li></ul><ul><li>B2G – Business-to-Government </li></ul><ul><li></li></ul>
  14. 14. Dept. of Commerce Census Bureau Retail E-Commerce Stats <ul><li>Estimated Quarterly U.S. Retail E-commerce Sales: 4th Quarter 1999– 2nd Quarter 2004 (Billions of dollars) </li></ul>http://www.census.gov/retail/
  15. 15. E-Commerce Growth <ul><li>http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/ </li></ul>Forrester Research: Online Retail Sales Will Grow To $250 Billion By 2014
  16. 16. The Influence of the Web on Commerce <ul><li>Forrester Predicts Growth in Web-influenced Sales </li></ul><ul><ul><li>http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/ </li></ul></ul><ul><li></li></ul>
  17. 17. E-Commerce Growth <ul><li>More consumers moving from dial up to broadband connections </li></ul><ul><li>Retailers improving their coordination between online and in-store operations </li></ul><ul><li>Sales are shifting away from stores </li></ul><ul><li>Mobile Commerce </li></ul><ul><li>Social Commerce </li></ul><ul><li>Daily Deal Websites (http://groupon.com) </li></ul><ul><li>http://blogs.wsj.com/digits/2010/03/08/e-commerce-growth-slows-but-still-out-paces-retail/ </li></ul><ul><li>http://www.sescommerce.com/ecommerce-growth.asp </li></ul><ul><li>http://www.emarketer.com/Report.aspx?code=emarketer_2000770 </li></ul><ul><li></li></ul>
  18. 18. The End <ul><li>Interested in E-Commerce? </li></ul><ul><li>Consider enrolling in: </li></ul><ul><li>WEB 240 E-Commerce Development </li></ul><ul><li></li></ul>

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