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E-Ccommerce Overview

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Overview of E-Commerce Concepts.

Overview of E-Commerce Concepts.

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  • 1. Terry Morris, Ed.D. E-COMMERCE OVERVIEW
  • 2. E-Commerce Overview
    • Agenda
      • Describe E-Commerce
      • Demographics and Statistics
        • Who’s online?
        • Who’s buying online?
      • Benefits and Risks of E-Commerce
      • E-Commerce Business Models
      • E-Commerce Retail Sales Statistics
      • E-Commerce Growth
  • 3. What is E-Commerce?
    • Take a few moments and jot down some phrases that come to mind when you think about e-commerce…
    • What does e-commerce mean to you?
  • 4. What is E-Commerce?
    • You may have thought about…
    • Shopping online
    • Purchasing online
    • Selling or bidding on eBay
    • Paying bills online
    • Banking online
    • E-Commerce provides these functions and many more.
  • 5. What is E-Commerce?
    • Here is a formal definition…
    • The integration of communications, data management, and security technologies to allow individuals and organizations to exchange information related to the sale of goods and services.
    • Major functions of E-Commerce include:
      • the buying of goods,
      • the selling of goods, and
      • performance of financial transactions on the Internet.
  • 6. Who is Online?
    • If you are like most U.S. adults, you are regularly online and use the Web.
  • 7. Who is Online?
    • Per Pew Internet & American Life Project, May 2010 Survey
    • Internet Users:
      • Wide range of ages, ethnicity, and income
      • 79% of Adult Women
      • 79% of Adult Men
      • 95% of age 18-29
      • 87% of age 30-49
    • More statistics: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx
  • 8. Who is Buying Online?
    • Have you shopped or made a purchase online?
      • In 2010, 52% of U.S. adults bought products like books, music, toys or clothing online.
      • http://www.pewinternet.org/Reports/2010/Online-Product-Research/Findings/Online-commercial-activity-has-steadily-risen-on-several-fronts.aspx
  • 9. E-Commerce Benefits for Consumers
    • Convenience
    • Easier Comparison Shopping
    • Wider Selection of Goods
  • 10. E-Commerce Risks for Consumers
    • Possible Security Issues
    • Possible Privacy Issues
    • Purchasing from photos & descriptions
    • Possible difficulty with returns
  • 11. E-Commerce Benefits for Businesses
    • Reduced Costs
    • Increased Customer Satisfaction
    • More Effective Data Management
    • Potentially Higher Sales
  • 12. E-Commerce Risks for Businesses
    • Need for a robust, reliable web site
    • Fraudulent transactions
    • Customer reluctance to purchase online
    • Increased competition
  • 13. E-Commerce Business Models
    • B2C – Business-to-Consumer
    • B2B – Business-to-Business
    • C2C – Consumer-to-Consumer (eBay!)
    • B2G – Business-to-Government
  • 14. Dept. of Commerce Census Bureau Retail E-Commerce Stats
    • Estimated Quarterly U.S. Retail E-commerce Sales: 4th Quarter 1999– 2nd Quarter 2004 (Billions of dollars)
    http://www.census.gov/retail/
  • 15. E-Commerce Growth
    • http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/
    Forrester Research: Online Retail Sales Will Grow To $250 Billion By 2014
  • 16. The Influence of the Web on Commerce
    • Forrester Predicts Growth in Web-influenced Sales
      • http://techcrunch.com/2010/03/08/forrester-forecast-online-retail-sales-will-grow-to-250-billion-by-2014/
  • 17. E-Commerce Growth
    • More consumers moving from dial up to broadband connections
    • Retailers improving their coordination between online and in-store operations
    • Sales are shifting away from stores
    • Mobile Commerce
    • Social Commerce
    • Daily Deal Websites (http://groupon.com)
    • http://blogs.wsj.com/digits/2010/03/08/e-commerce-growth-slows-but-still-out-paces-retail/
    • http://www.sescommerce.com/ecommerce-growth.asp
    • http://www.emarketer.com/Report.aspx?code=emarketer_2000770
  • 18. The End
    • Interested in E-Commerce?
    • Consider enrolling in:
    • WEB 240 E-Commerce Development