Barbie and ken
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Barbie and ken

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Barbie and ken Barbie and ken Presentation Transcript

  •  
    • After 7 years of separation Mattel thought it was only fitting to reunite America ’s favorite couple.
    • In order to promote the 50 th Anniversary of the Ken Doll Mattel launched a social campaign that included facebook, twitter, and it ’s own website in order to reunite Barbie and Ken.
  • Programming:
    • Programming:
    • Mainly social media: Facebook, Twitter, Foursquare and YouTube
    • Mattel launched BarbieandKen.com allowing fans to vote on whether Barbie should take Ken Back,
    • Barbie and Ken each had a twitter, Facebook and Foursquare account for fans to follow.
    • Barbie’s social media accounts had updates about gestures from Ken, while Ken’s accounts featured info about his next moves to woo Barbie.
    • http://www.facebook.com/barbie
    • Programming Cont’d
    • http://www.youtube.com/watch?v=mvz5wgPBa1M
    • http://www.youtube.com/watch?v=F0IQBgfphk4
    • Programming Cont’d
    • Mattel utilized Billboards and other ad spaces to promote the campaign in addition to social media.
    • Programming Cont’d
    • Just in time for Valentine’s Day, Magnolia Bakery in NYC featured custom “You’re The Only Doll For Me” cupcakes starting January 28 th , 2010.
    • Programming Cont’d
    • Mattel launched a digital reality series on Hulu called “Genuine Ken: The Search for the Great American Boyfriend.”
    • The series featured eight episodes
    • The show featured challenges to test the contestants to see if they were boyfriend material, like Ken
    • http://genuineken.com/