These are six of the main areas of activity that we’re seeing at the moment in graduate recruitment on social media
And ultimately what’s sitting behind all of this activity. You are trying to create this opinion in the minds of students The ones you want to hire and those around them
Maslow’s hierarchy of needs Categorises and ranks the needs that motivate human behaviour The bottom tiers are basic things like food, water, shelter etc. These aren’t things really to appeal to in your strategy As you move up the triangle you get to things like belonging – being part of a community – Esteem – the respect of your peers Self-actualisation – being all you can be -
when you pull this together you get the way in which Gemma makes her decisions It’s a combination of emotional and rational. The emotional part will be overwhelming – the kudos of working for a company that is respected by her peers, the inspirational opportunity of fulfilling her potential. Qualified by all of the rational stuff that you’ll be feeding her – what the job is like on a daily basis, the salary, the office and so on.
In the world of consumer advertising some of the best work that has been done focuses on these areas Inspire Think about a lot of what Nike has been doing in it’s recent campaigns Educate – All the infographics that get shared around, and the videos created by TED talks Entertain – Innocent smoothies , Betfair poker
Applying psychology to your social strategy
Head of Digital and Creative,
What are you doing now?
1. Response handling
2. Job/event bulletin board
3. Talent sourcing
4. Content marketing
5. Relationship building
6. Reputation monitoring
You want them to think that you
are a great employer
What do you want them to do?
• ‘Like’ your page / follow your Twitter feed
• Comment on your updates
• Share or ‘like’ your updates
• Post questions on your wall
• Connect with you on LinkedIn
• Enter a competition
• Know your audience
• Be interesting, inspiring, useful or entertaining
• Use your current employees
• Balance the rational with the emotional
• Ask the question “Why should they care?”
Get in touch
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