+ The Future Paige Womack, Tiffany LaCroix and Erica Cunningham Communication Technologies in 2022 A.D.
+ 2022 Is Only A Decade Away Thinking about how far technology has come in the past ten years makes one ponder the possibilities for technology by the next decade. When it comes to technology consumers desire the best and want to stay up to date with the ever-changing products. Especially technologies that make life more convenient.
+ Future Communication Technologies Holographic Concerts Multi - TV Holographic Cell Phone Hand Free Vehicles
+HolographicConcertsLets light scattered form anobject, be recorded to laterconstruct the image without theobject being present.The hologram changes as if theimage was present.Not a plain image. Consists ofrandom structure, some areasmore dense than others.
Flat screen with sleek and modern look.Touch screenRemote for television access. Remote with IPad resemblance.SD Slot with abilities for picture storageInternet capabilitiesWebcam access to Skype over the internet, yet still being able to watch TV.Ability to sync television shows from Internet to have a certain channel withshows that fits what you like. MiChannel: Channel that is designed just for you. When you first get your TV nothing is on this channel, but as you watch TV it tracks what you like to watch. This channel will play the shows you watch most of the time, no matter what the channel regularly comes on.Ex: If it 3:00 and you always watch Opera, at 3:00 Opera is going to be onyour MiChannel.+ Multi Television
+Cell Phone HologramsIBM says that holograms will be on cell phones within 5 yearsProjections available in any size on any surfacePossibly walk next to a life size hologram of family membersand friends.Capability to repair things via a cell phone
Cars willdrive themselvesAllowing drivers to: Relax Put on make up Text/talk on phone Conduct meetings Take a nap Be worry freeA navigation system will be prompted by voice command setting the destination.Sensors will be on every inch around the vehicle so it is able to safely changelanes, park, etc on it’s own.An override will be available if the consumer prefers to drive on their own. Sensors will still warn the driver if an object is in any blind spot.+ Hands-Free Vehicles
+The Umbrella PerspectiveEnabling, limiting, motivating & inhibiting are allfactors under the umbrella perspective. Theseinfluence how quickly our new technologies cancome to life. We have already seen something likethe multi-TV come to life in the movie Iron Man andwe have seen a car drive itself in Transformers. It isjust a matter of time before they succeed with thesenew technologies and let the public. I am surethere will be things limited as what we can do onthem at first. They are not going to make public acar that can just drive itself at first. They willprobably start with something basic as the car canshift in reverse by itself and can turn on thewindshield wipers when the car senses rain drops.
+Roger’s Diffusion of InnovationsThis theory seeks to explain how and why our new technologiesadapt to different cultures and looks at how fast they adapt. Our newtechnologies are something that have been talked about beforethrough people, we see these technologies in movies and they haveyet to come to life but are in the process, except for the theholographic concert. Once these technologies hit the market theywill really take off all over such as America, China, Japan and otherhi-tech countries.
+ Moore’s Innovation Adoption Rate Suggest that the marketer should focus on one group of customers at a time. When thinking about our technologies we focused on the business professionals around forty years of age. Most of these technologies may start off through businesses and then spread to the individual’s personal use. Not anyone will just be able to afford these technologies, it will have to be someone wealthy with an established career.
+Critical Mass TheoryThis suggests why we need to make thechange happen quickly. If thesetechnologies come out quickly it will helpthe business world. Many businesses aswell as politicians can use the cell phoneholograms for work and the multi-television for other purposes rather thanTV, such as at meetings. Also, if Americais the first country to invent thistechnology, that will be great for us. Itseems in the technology field betweenthe hi-tech countries it is most importantwho thought of this first. If Apple wouldcreate cell phone holograms that wouldbe great for America and would producemore jobs if they were made here inAmerica.
+Uses and Gratifications TheoryThis theory focuses on why people seek out certain media contentto enhance their knowledge and social interaction. Thesetechnologies will actively be sought out from all different types ofcustomers. They will be researched just so people can know aboutthem and what they do. The more people that know about thesetechnologies and spread the word, the more will be sold.
+Media SystemDependency TheoryThis theory explains the relationshipbetween individuals and media. The mediainfluences our daily life in what we buy,what we do, what we think is cool and whatwe think is not cool. If these technologieswere positively advertised on the media, wewould see a huge relationship in thepurchase of them as well.
+ Social Learning Theory/Social Cognitive Theory Suggests that people learn by observing others. Consumers could learn how to use all of our futuristic technologies by watching others. The products would grow in popularity by being introduced to the products by others.
+The Theory of the Long TailSuggests that the Internet drives demand away from hit products withmass appeal, and directs that demand to more obscure niche offerings.This theory does not apply to our selections of future technology. Ourideas fall under the category of the “hit” product.
+The Principles of RelativeConstancyA model for analyzing how much money, both,consumers and advertisers spend on media.The only way to increase its revenue base isto capture revenue from another type ofmedia or to capture a proportional share of anexpanding economy. When newadvancements are introduced consumerstend to spend less on old technology andmore on new. If one day our technologies areproduced, they will definitely be booming inthe industry and help companies gainrevenue.
+ Bibliography "Holography." 25 Apr. 2012. Web. 27 Apr. 2012. <http://en.wikipedia.org/wiki/Holography>. Hamblem, Matt. "Holograms on Cell Phones Coming in Five Years, IBM Predicts." Computerworld. IBM, 27 Dec. 2010. Web. 28 Apr. 2012. <http://www.computerworld.com/s/article/9201400/Holograms_on_cell_phones_comin g_in_five_years_IBM_predicts>. Dunn, Courtney. "Umbrella Perspective: ITV." Web log post. 19 Sept. 2009. Web. 28 Apr. 2012. <http://courtneymckay.blogspot.com/2009/09/umbrella-perspective- itv.html>.