Helping Charities and Non-Proﬁts raise funds, execute projects, and build a following using our “Full Cycle Fundraising” framework. www.katipult.comMain Ofﬁce Phone Email Twitter414-815 1st Street S.W 403.457.8008 firstname.lastname@example.org @KatipultCalgary, Alberta T2P 1N3
On Katipult, a donation isn’t the end, it’s the beginning.The fundraising landscape is changing rapidly with new technologies andgiving trends. Fundraising 2.0 – multi-generational, multi-strategy, multi-channel Online donations are a larger percentage of giving every year, both in total revenue and number of donors. In 2010 online donations increased 34% to $20+ billion; the growth in online donations by organization size was as follows: 60 50 40 30 Y-O-Y % growth 20 10 0 Small Medium Large Organizations Organizations Organizations Organization Size
On Katipult, a donation isn’t the end, it’s the beginning.The Internet is a signiﬁcant source of new donors! Online donors areyounger, have higher incomes, give more the ﬁrst time and give moreover time than ofﬂine donators. Online-aquired Donors Ofﬂine-aquired Donors Median age Median age 25 - 55 Age 45 - 75+ $ $ $100k+ $100k+ earners Average Income earners 32% 18% $62 Average First Time Donation $32 Median gift Median gift
On Katipult, a donation isn’t the end, it’s the beginning.We provide the tools and the expertise to help you address ﬁve keyissues facing your organization: Financial Sustainability Fundraising Experience Developing effective marketing programs to Access to skilled staff with business awareness expand and diversify your current donor base, and marketing qualiﬁcations. increase donations from donors, encourage multiple donations, and enhance donor loyalty Campaign Analytics and retention. Monitoring and tracking the demographic of donors, average donation size, trends and Differentiation benchmarks across campaigns, as well as donor Positioning yourself within a sector that has feedback and suggestions. experienced a proliferation of new charities and nonproﬁts during the past decade, all competing for funding. Demonstrating Impact Measuring and communicating your impact to get people to support your cause with money, time, goodwill and energy, while alleviating mounting accountability pressures.
On Katipult, a donation isn’t the end, it’s the beginning.We’ve redeﬁned the fundamentals of creating movements and engagingdonors. A donation isn’t the end, its the beginning. If you build it, they won’t come You need an online fundraising strategy! Simply having a passive website to collect donations won’t deliver results. We want people to donate because its fun and rewarding. Remember, raising money is only one half of the equation. Raise Funds Building a Execute Following Projects
On Katipult, a donation isn’t the end, it’s the beginning.Deﬁne ResultsPeople want to feel like theycan make an impact with theirdonation. If the objective of yourfundraising campaign can’t bemeasured or quantiﬁed, we’llneed to rethink it.To create a movement youneed a clear, well-articulatedstrategic plan that creates asense of urgency and providesa deﬁnitive point of success. Welike the term “Project-SpeciﬁcFundraising” .
On Katipult, a donation isn’t the end, it’s the beginning.Centralize yourproject onlineIts time to get organized!Store your campaign videos,photos, and blog posts. Avirtual library of social good.With everything in one place,our detailed project analyticswill allow you to optimize yourfundraising efforts.
On Katipult, a donation isn’t the end, it’s the beginning.The story iseverythingConnect with people andcompel them to donate to yourcause. Learning to tell a storythat others will share is an art,its the foundation of marketingand advertising. “A person can have the greatest idea in the world. But if that person can’t convince enough other people, it doesn’t matter” — Gregory Berns
On Katipult, a donation isn’t the end,it’s the beginning.Your network is goldTo create a movement you need to start grass roots. Leverage your network. This is the essence of“Crowd Funding” the power Katipult was built to harness. , “There are two ways of spreading light - to be the candle or the mirror that reflects it.” — Edith Wharton, Vesalius in Zante
On Katipult, a donation isn’t the end, it’s the beginning.Show the peopleinvolvedPeople always give to people.A personal connection withyour project manager, andsocial validation from othersupporters go a long way.
On Katipult, a donation isn’t the end, it’s the beginning.Share your updatesThere is a reason why peoplelove reality TV. Let yoursupporters live vicariouslythrough you by sharingprogress updates, and funand touching momentsthroughout the project.This is how you will build a loyalfollowing and develop strongrelationships. There’s a betterchance they’ll donate a secondor third time if you do. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou
On Katipult, a donation isn’t the end, it’s the beginning.Learn to celebratesmall victoriesProject momentum. Everyproject can be structured withmilestones, and tasks requiredto complete them. When youcomplete a milestone, youshould dance in the streetsand let all your supportersknow that you’re one stepcloser to results.Again, there’s a better chancethey’ll donate a second or thirdtime if you do.
On Katipult, a donation isn’t the end, it’s the beginning.Build a followingWe know you’re busy multi-tasking your day-to-day, so ouropt-in notiﬁcations system willtake care of notifying supportersof Milestone completions andother project updates.
On Katipult, a donation isn’t the end, it’s the beginning.Get your supportersto spread the wordThe biggest problem infundraising isn’t getting peopleto give, it’s getting people to askothers to give. We implementedour rewards system to helpyou provide supporters thatsuccessfully refer otherswith incentives.Our rewards system is simple,fun, and often won’t cost youa penny.
On Katipult, a donation isn’t the end, it’s the beginning.Our “Full-Cycle” approach to fundraising is fun, easy, and it deliversresults. We built the vision for fundraising campaigns that peoplehave asked for. Join our movement. Start Using Katipult Today Katipult is FREE for Organizations. No contracts, no set-up fees, no monthly fees. Your supporters will incur a small Katipult fee of 2.7% plus $1.89 per donation, as well as credit card processing fees. All fees are added on top of ﬁnal donation totals to ensure that you receive all of the funds that are intended for your organization.