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White Cloud Internet Marketing Presentation Mississauga Seo

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    Notes on slide 1









    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.










    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.

    Worldwide online ad spending will reach $65.2 billion in 2008, with 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.
    Online ads account for nearly 10% of all ad spending across all media in 2008, 14% by 2011.



























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    White Cloud Internet Marketing Presentation Mississauga Seo - Presentation Transcript

    1. Internet Marketing Thursday, March 12, 2009
    2. demystify online leads Thursday, March 12, 2009
    3. Web Search Market: compete.com 2008 Thursday, March 12, 2009
    4. Web Search Market: 2007: 8,502 M compete.com 2008 Thursday, March 12, 2009
    5. Web Search Market: Ask 3.5% AOL MSN 1.8% 8.2% Google 62.5% Yahoo! 23.6% 2007: 8,502 M compete.com 2008 Thursday, March 12, 2009
    6. Web Search Market: Ask Ask 2.4% 3.5% AOL MSN AOL MSN 1.8% 6.9% 1.0% 8.2% Google Yahoo! Google 62.5% 19.0% Yahoo! 70.5% 23.6% 2007: 8,502 M compete.com 2008 Thursday, March 12, 2009
    7. Web Search Market: Ask Ask 2.4% 3.5% AOL MSN AOL MSN 1.8% 6.9% 1.0% 8.2% Google Yahoo! Google 62.5% 19.0% Yahoo! 70.5% 23.6% 2007: 8,502 M 2008: 11,203 M compete.com 2008 Thursday, March 12, 2009
    8. Web Search Market: Ask Ask 2.4% 3.5% AOL MSN AOL MSN 1.8% 6.9% 1.0% 8.2% 32% increase Google Yahoo! Google 62.5% 19.0% Yahoo! 70.5% 23.6% 2007: 8,502 M 2008: 11,203 M compete.com 2008 Thursday, March 12, 2009
    9. Daily Internet Activities % on given day 0.6 0.3 60% 49% 39% 30% 29% 28% 13% 0 Social Net. Surf Web Hobby Weather News Search Email Thursday, March 12, 2009
    10. Online Spend All Online Ads All Offline Ads Source: IDC’s \"Digital Marketplace Model and Forecast, 2008. Thursday, March 12, 2009
    11. Online 10% Spend All Online Ads All Offline Ads Source: IDC’s \"Digital Marketplace Model and Forecast, 2008. Thursday, March 12, 2009
    12. Online 10% Spend 90% All Online Ads All Offline Ads Source: IDC’s \"Digital Marketplace Model and Forecast, 2008. Thursday, March 12, 2009
    13. Almost 50% of B2B purchase decisions are made online. Thursday, March 12, 2009
    14. B2B Online Purchase Decisions 2007 Purchased Offline Purchase Online Source: Enquiro Search Solutions 2007 Thursday, March 12, 2009
    15. B2B Online Purchase Decisions 2007 53% Purchased Offline Purchase Online Source: Enquiro Search Solutions 2007 Thursday, March 12, 2009
    16. B2B Online Purchase Decisions 2007 47% 53% Purchased Offline Purchase Online Source: Enquiro Search Solutions 2007 Thursday, March 12, 2009
    17. Therefore if 16 companies in Toronto were making purchase decisions for ‘Product A’ today Thursday, March 12, 2009
    18. Thursday, March 12, 2009
    19. Offline 53% of B2B purchase Decisions offline (9) Carpet Bomb! Not easily tracked Thursday, March 12, 2009
    20. Money $$$$$$$$$ Spent Offline Offline 53% of B2B purchase Decisions offline (9) Carpet Bomb! Not easily tracked Thursday, March 12, 2009
    21. Money $$$$$$$$$ Spent Offline Offline Online 47% of B2B 53% of B2B purchase Decisions purchase Decisions online (7) offline (9) Pinpoint Focused Carpet Bomb! Trackable Not easily tracked Thursday, March 12, 2009
    22. Money Money $$$$$$$$$ Spent Online $$$ Spent Offline Offline Online 47% of B2B 53% of B2B purchase Decisions purchase Decisions online (7) offline (9) Pinpoint Focused Carpet Bomb! Trackable Not easily tracked Thursday, March 12, 2009
    23. Online Marketing Opportunity Money Money $$$$$$$$$ Spent Online $$$ Spent Offline $ Offline Online 47% of B2B 53% of B2B purchase Decisions purchase Decisions online (7) offline (9) Pinpoint Focused Carpet Bomb! Trackable Not easily tracked Thursday, March 12, 2009
    24. Worldwide Online Ad Spending in Billions Source: IDC’s \"Digital Marketplace Model and Forecast, 2008. Thursday, March 12, 2009
    25. 2008 2011 Worldwide Online Ad Spending in Billions Source: IDC’s \"Digital Marketplace Model and Forecast, 2008. Thursday, March 12, 2009
    26. Can$65 2008 2011 Worldwide Online Ad Spending in Billions Source: IDC’s \"Digital Marketplace Model and Forecast, 2008. Thursday, March 12, 2009
    27. Can$107 Can$65 2008 2011 Worldwide Online Ad Spending in Billions Source: IDC’s \"Digital Marketplace Model and Forecast, 2008. Thursday, March 12, 2009
    28. Which Online Methods do Companies use to Genenerate Online Leads Source: Clash Media, 2008. Thursday, March 12, 2009
    29. Natural Search Email Marketing Paid Search Which Online Methods do Companies use to Genenerate Online Leads Source: Clash Media, 2008. Thursday, March 12, 2009
    30. 79% Natural Search Email Marketing Paid Search Which Online Methods do Companies use to Genenerate Online Leads Source: Clash Media, 2008. Thursday, March 12, 2009
    31. 79% Natural Search 75% Email Marketing Paid Search Which Online Methods do Companies use to Genenerate Online Leads Source: Clash Media, 2008. Thursday, March 12, 2009
    32. 79% Natural Search 75% Email Marketing 71% Paid Search Which Online Methods do Companies use to Genenerate Online Leads Source: Clash Media, 2008. Thursday, March 12, 2009
    33. Which Offline Methods do Companies use to Genenerate Online Leads Source: Clash Media, 2008. Thursday, March 12, 2009
    34. Newspapers/Magazine Direct Mail Telemarketing Which Offline Methods do Companies use to Genenerate Online Leads Source: Clash Media, 2008. Thursday, March 12, 2009
    35. 67% Newspapers/Magazine Direct Mail Telemarketing Which Offline Methods do Companies use to Genenerate Online Leads Source: Clash Media, 2008. Thursday, March 12, 2009
    36. 67% Newspapers/Magazine 65% Direct Mail Telemarketing Which Offline Methods do Companies use to Genenerate Online Leads Source: Clash Media, 2008. Thursday, March 12, 2009
    37. 67% Newspapers/Magazine 65% Direct Mail 49% Telemarketing Which Offline Methods do Companies use to Genenerate Online Leads Source: Clash Media, 2008. Thursday, March 12, 2009
    38. Google Heat Triangle Organic Ranking Visibility (shown in a percentage of participants looking at a listing in this location) Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20% Side sponsored ad visibility (shown in percentage of participants looking at an ad in this location) 1 – 50% 2 – 40% 3 – 30% 4 – 20% 5 – 10% 6 – 10% 7 – 10% 8 – 10% http://eyetools.com/blog/images/google/eyetools_google_search.jpg Thursday, March 12, 2009
    39. Paid vs. Non Paid Thursday, March 12, 2009
    40. Paid vs. Non Paid Thursday, March 12, 2009
    41. Paid vs. Non Paid Thursday, March 12, 2009
    42. Paid vs. Non Paid Paid Ads Thursday, March 12, 2009
    43. Paid vs. Non Paid Paid Ads Organic or non-paid Ads Thursday, March 12, 2009
    44. Paid vs. Non Paid Paid Ads Organic or non-paid Ads Thursday, March 12, 2009
    45. Paid vs. Non Paid Paid Ads Organic or non-paid Ads Thursday, March 12, 2009
    46. Thursday, March 12, 2009
    47. Thursday, March 12, 2009
    48. Thursday, March 12, 2009
    49. Thursday, March 12, 2009
    50. Thursday, March 12, 2009
    51. Thursday, March 12, 2009
    52. Thursday, March 12, 2009
    53. Long Term Value of SEO: Gross Annual Revenues by Channel PB Marketing Services: ($100k spend by Channel) Thursday, March 12, 2009
    54. Long Term Value of SEO: Gross Annual Revenues by Channel Paid Ads Banner Ads eMail Organic SEO PB Marketing Services: ($100k spend by Channel) Thursday, March 12, 2009
    55. Long Term Value of SEO: Gross Annual Revenues by Channel $4,000,000 $3,000,000 Paid Ads Banner Ads eMail $2,000,000 Organic SEO $1,000,000 $0 Year 1 Year 2 Year 3 Year 4 PB Marketing Services: ($100k spend by Channel) Thursday, March 12, 2009
    56. Long Term Value of SEO: Gross Annual Revenues by Channel $4,000,000 $3,000,000 Paid Ads Banner Ads eMail $2,000,000 Organic SEO $1,000,000 $0 Year 1 Year 2 Year 3 Year 4 PB Marketing Services: ($100k spend by Channel) Thursday, March 12, 2009
    57. Long Term Value of SEO: Gross Annual Revenues by Channel $4,000,000 $3,000,000 Paid Ads Banner Ads eMail $2,000,000 Organic SEO $1,000,000 $0 Year 1 Year 2 Year 3 Year 4 PB Marketing Services: ($100k spend by Channel) Thursday, March 12, 2009
    58. Long Term Value of SEO: Gross Annual Revenues by Channel $4,000,000 $3,000,000 Paid Ads Banner Ads eMail $2,000,000 Organic SEO $1,000,000 $0 Year 1 Year 2 Year 3 Year 4 PB Marketing Services: ($100k spend by Channel) Thursday, March 12, 2009
    59. Long Term Value of SEO: Gross Annual Revenues by Channel $4,000,000 $3,000,000 Paid Ads Banner Ads eMail $2,000,000 Organic SEO $1,000,000 $0 Year 1 Year 2 Year 3 Year 4 PB Marketing Services: ($100k spend by Channel) Thursday, March 12, 2009
    60. Keys to PPC • PPC marketing will properly focus SEO efforts. PPC will provide the Key Words SEO efforts will utilize. • The only way to be certain of anything in marketing is to test it. PPC marketing allows you to test real time with the fastest feedback loop of any marketing medium in the world. Thursday, March 12, 2009
    61. SEO Overview • Organic Web Search or Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via \"natural\" (\"organic\" or \"algorithmic\") search results for targeted keywords. Thursday, March 12, 2009
    62. Thursday, March 12, 2009
    63. WhiteCloud Marketing Focus on 4 Keys: • Lead Generation • Service - weekly report calls • Proactive SEO and PPC lead generation • Guaranteed increase in CTR within 2 weeks. Thursday, March 12, 2009
    64. Marketing Lead Projections: Client A, January 30, 2009 Inquiry Ratio (Total Clicks/Inquiries) Projected Income Total Media Costs 3.25% Income Type Amount Details Monthly Amount 27 November $1,000 Total Inquiries/mth Media Fees 2.33% 2.06% 16 November $1,000 Total Closes (40%) Management Fees 1.46% 1.35% $375 January Close Value Total Sales/Month $6,075 Total Costs $2,000 0.32% Total Sales/Year $72,900 Total Costs Annually $24,000 1 15 1 15 1 15 n b ar Ja n b ar Fe M Ja Fe M Total Clicks Bi-weekly Total eMail Leads Bi-weekly Cost Per Inquiry Bi-weekly $570.49 600 20 450 16 15 300 11 11 10 8 $120.73 $110.48 150 6 5 $61.53 $50.91 $35.00 0 1 0 0 0 0 0 0 0 1 15 1 15 1 15 1 15 1 15 1 15 1 15 1 15 1 15 1 15 1 15 1 15 1 15 1 15 1 15 ov c n b ar ril ov c n b ar ril ov c n De ov c Ja n b ar ril De Fe ov c Ja n b ar ril Fe Ap Ap M De ov c Ja n M N De Ja N De Fe Ja Fe Ap Ap N M De Ja M N N N Cost Per Inquiry Lead Statistics Nov. 1 Nov. 15 Dec. 1 Dec. 15 Jan. 1 Jan. 15 Feb. 1 Feb. 15 March. 1 March. 15 April. 1 April. 15 314 548 443 535 473 493 0 0 0 0 0 0 Total Clicks 19,682 28,910 32,161 18,233 11,211 14,211 0 0 0 0 0 0 Total Impressions $570 $966 $663 $677 $559.99 $560 $0 $0 $0 $0 $0 $0 Google Fees 1.60% 1.90% 1.38% 2.93% 4.22% 3.47% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Click Through Rate 1 8 6 11 11 16 0 0 0 0 0 0 Total Inquiries 3.6 3.0 3.8 3.9 3.3 3.2 0 0 0 0 0 0 Avg. Position 0.32% 1.46% 1.35% 2.06% 2.33% 3.25% 0 0 0 0 0 0 Inquiry Ratio $570.49 $120.73 $110.48 $61.53 $50.91 $35.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Cost per Enquiry Thursday, March 12, 2009
    65. Success! Thursday, March 12, 2009
    66. Will online searches by your potential prospects find you on Google? Thursday, March 12, 2009
    67. Will online searches by your potential prospects find you on Google? Thursday, March 12, 2009

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