How to grow in recession

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Growth consultant Mike Perry of Mike Perry and Associates in South Africa presented this thought-provoking talk at the October 2009 conference.

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How to grow in recession

  1. 1. Confidential From Big Idea To Implementation Excellence Strategic Execution In Changing Economic Times (Or ... why the recession wont last forever and what you should be thinking and doing right now!) 17 th October 2009
  2. 2. Big strategic ideas are plentiful. It’s execution of these ideas that’s difficult. In the year 2000, 20% of CEO’s of the top 200 USA companies left early and involuntarily because of failure to successfully execute agreed strategies. Source: Ram Charan
  3. 3. The Global Economic Crisis <ul><li>… South Africa followed in about August 2008 </li></ul>... was triggered by the USA coming off it’s December 2007 peak.
  4. 4. What Is Strategic Execution In Tough Times? <ul><li>Rapid reaction. </li></ul><ul><li>Tough decisions. </li></ul><ul><li>Look ahead at all times </li></ul><ul><li>Because sunny times will always follow! </li></ul>
  5. 5. Meanwhile Never Forget … The bike race is won in the mountains.
  6. 6. Riding In The Mountains Is About Planning & Attitudes Future cycle phases August ‘08 August ‘09 April 2011 July 2013 May 2014
  7. 7. Winning In The Mountains Needed … a keen sense of competitive anticipation; know when to switch gears! <ul><li>Move fast: </li></ul><ul><li>Cost </li></ul><ul><li>Cash </li></ul><ul><li>Re-budget </li></ul><ul><li>Focused </li></ul><ul><li>execution: </li></ul><ul><li>Sales </li></ul><ul><li>Frequent measurement </li></ul><ul><li>How have customers changed? </li></ul>Take initiative now Set new rules of the game Theme 1 Theme 2 Theme 3 Theme 4 “ 10 months” “ 12 months” “ 15 months” First to the summit “ 20 months”
  8. 8. The Growth Imperative for District 74 Southern Africa Confidential
  9. 9. Southern Africa Long-Term Trends Green line = number of clubs Red line = number of membership payments Note: each member pays 2 x per year (6-monthly subs to USA) Confidential
  10. 10. Southern Africa Number of Clubs Confidential
  11. 11. India Number of Clubs Confidential
  12. 12. UAE Number of Clubs Confidential
  13. 13. SW Australia Number of Clubs Confidential
  14. 14. Southern Africa Long-Term Trends Green line = number of clubs Red line = number of membership payments Note: each member pays 2 x per year (6-monthly subs to USA) Confidential
  15. 15. The Drive For Self Improvement “ During tough economic times in the USA, full-time programme enrollment increases, part-time weakens and some companies reduce executive level education. In South Africa, where MBA’s are mostly part-time, we are on a 20-year positive cycle and the last 2 years have both shown growth.” Source:Business School Dean
  16. 16. Never Forget … The bike race is won in the mountains
  17. 17. Confidential Confidential
  18. 18. Confidential Confidential How do we retain more members? How do we convert more enquiries / leads to members? Where will we get (people) capacity from, in order to grow? Why should we grow? What is preventing us from growing? Facilitators for Groups 6-10 Facilitators for Group 1-5 Questions

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