How to grow in recession

Confidential From Big Idea To Implementation Excellence Strategic Execution In Changing Economic Times (Or ... why the recession wont last forever and what you should be thinking and doing right now!) 17 th October 2009

Big strategic ideas are plentiful. It’s execution of these ideas that’s difficult. In the year 2000, 20% of CEO’s of the top 200 USA companies left early and involuntarily because of failure to successfully execute agreed strategies. Source: Ram Charan

The Global Economic Crisis

… South Africa followed in about August 2008

... was triggered by the USA coming off it’s December 2007 peak.

What Is Strategic Execution In Tough Times?

Rapid reaction.

Tough decisions.

Look ahead at all times

Because sunny times will always follow!

Meanwhile Never Forget … The bike race is won in the mountains.

Riding In The Mountains Is About Planning & Attitudes Future cycle phases August ‘08 August ‘09 April 2011 July 2013 May 2014

Winning In The Mountains Needed … a keen sense of competitive anticipation; know when to switch gears!

Move fast:

Cost

Cash

Re-budget

Focused

execution:

Sales

Frequent measurement

How have customers changed?

Take initiative now Set new rules of the game Theme 1 Theme 2 Theme 3 Theme 4 “ 10 months” “ 12 months” “ 15 months” First to the summit “ 20 months”

The Growth Imperative for District 74 Southern Africa Confidential

Southern Africa Long-Term Trends Green line = number of clubs Red line = number of membership payments Note: each member pays 2 x per year (6-monthly subs to USA) Confidential

Southern Africa Number of Clubs Confidential

India Number of Clubs Confidential

UAE Number of Clubs Confidential

SW Australia Number of Clubs Confidential

Southern Africa Long-Term Trends Green line = number of clubs Red line = number of membership payments Note: each member pays 2 x per year (6-monthly subs to USA) Confidential

The Drive For Self Improvement “ During tough economic times in the USA, full-time programme enrollment increases, part-time weakens and some companies reduce executive level education. In South Africa, where MBA’s are mostly part-time, we are on a 20-year positive cycle and the last 2 years have both shown growth.” Source:Business School Dean

Never Forget … The bike race is won in the mountains

Confidential Confidential

Confidential Confidential How do we retain more members? How do we convert more enquiries / leads to members? Where will we get (people) capacity from, in order to grow? Why should we grow? What is preventing us from growing? Facilitators for Groups 6-10 Facilitators for Group 1-5 Questions