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  • 1. Overview ISBN: 9780070707139 Price: Rs. 625.00 Pages: 216 Binding: Softcover Brand Building Advertising Brand Building Advertising: Concepts and Cases is a blend of advertising concepts and theories with well developed case studies. All the cases featured in this book are based on real life issues handled by various teams at DRAFTFCB + ULKA Advertising. These cases have been used extensively in internal training programmes and some have also been tested in brand management courses taught by the authors at various business schools. The Case book II high lights the key issues involved in the creation of brand building, consumer products, durable and services advertising. The book features 12 cases broadly classified into three groups: Consumer products, durables and services. Some of the articles included here are timeless and deal with interesting topics like How advertising works , Celebrity endorsements and Promotions in Car Marketing. Another key feature of the book is that almost all the cases featured here are for brand campaigns that have won accolades in various industry forums, especially the advertising effectiveness awards. The book has been written in a reader-friendly style, with a lot of visual material and can be read by a management student, as well as, by a working non MBA executive. M G Parameswaran is Executive Director with DRAFTFCB+ULKA. In a career spanning over two decades he has worked in marketing, sales and advertising, and on brands, including Strepsils, Thermax, UDI - Yellow Pages, Santoor, Wipro, Sundrop, Indica, Indigo and Brufen. Kinjal Medh is COO with Cogito Consulting, a consulting division of the DRAFTFCB+ULKA. He also heads the account planning function for the group. Author Profile Feb
  • 2. Overview ISBN: 9780070704046 Price: Rs. 250.00 Pages: 152 Binding: Softcover Future Manager Things evolve with time. Today’s middle managers would be tomorrow’s top managers. To achieve that position and to succeed, middle managers will have to groom themselves for future challenges. This book is an effort in the same direction and it deliberately avoids complex theories, jargon or management models. It primarily focuses on preparing the middle managers to take on bigger roles. With an objective to ignite minds in order to envision and achieve big dreams through the process of Dreamaction, Future Managers convinces its readers to dream big in whatever area they are in; create dream team that eats, drinks and breathes the same dream; act together and decisively to convert the common dream into reality. Work again towards a bigger dream. Continuity of this cycle is what is called as Dreamaction to Create Future of Choice. Satish Khanna, is Group President, Lupin Ltd, Mumbai. A graduate in chemical engineering from Chandigarh he has held responsibilities in various fields, such as manufacturing, works management, human resources, team building and international strategic collaborations. Author Profile Feb
  • 3. Overview ISBN: 9780071331807 Price: Rs. 650.00 Pages: 336 Binding: Hardcover Retirement Planning The book provides an introduction to retirement planning, its importance, need and the steps involved in planning. It discusses different investment options like insurance, asset allocation, taxation and estate planning besides savings. Also it includes several live retirement case studies with solutions. Retirement Planning: A Guide for Financial Planners is a must-read for all Certified Financial Planners and professionals. It helps financial advisors plan their clients’ investment portfolio for sustaining their lifestyle after retirement. Madhu Sinha is currently working with International College of Financial Planning as Academic and Regional Head (West). She is a Certified Financial Planner CM and has 20 years of experience in investment advisory, client handling and teaching Author Profile Feb
  • 4. Overview ISBN: 9780071077378 Price: Rs. 275.00 Pages: 216 Binding: Softcover the DNA of Success Stories If you are dedicated to becoming all that you can be in your life , you will find truths that will aid you in your journey. You will find yourself having a few Ah-Ha moments as you read through the stories and accounts each author puts forth. Spearheaded by well known success expert Jack Zufelt , a dynamic group of authors, has been brought together from around the world, to provide you with multiple perspectives and examples of key principles for living a happy, satisfying and successful life. As each chapter brings a different authors unique outlook and perspective, you have the opportunity to see multiple life enhancing concepts in a new and different light than maybe you have ever before. Jack Zufelt - Success Expert, Speaker - "Mentor To Millions" Brian Tracy - Speaker and Author of 45 books Jack Canfield - Co-author of the New York Times Best Selling Chicken Soup for the Soul series Three World Famous Authors Lead Off A Group Of Dynamic Co-Authors In This Anthology of Powerful Principles and Stories . . . They Will Encourage , Elevate , Instruct and Inspire Y ou! Author Profile March
  • 5. Overview ISBN: 9780071077392 Price: Rs. 725.00 Pages: 576 Binding: Hardcover Talent Management Handbook The Talent Management Handbook explains how organizations can identify and get the most out of high-potential people by developing and promoting them to key positions, using career plans that boost employee morale as well as create and sustain organizational excellence. It is full of simple, efficient, methods for assessing, planning, and developing your best performers to meet your organization's current and future needs. And it will help you combine your organization's diverse human resources activities into a single, cogent system wherein every function contributes to the growth and success of the whole. Featuring best practices from leading companies as well as contributions from field experts who hold top positions in such leading HR consultancies as AON Consulting, The Hay Group, Hewitt Associates, Right Management Consulting, Sibson Consulting, and Towers Perrin, The Talent Management Handbook 2E will be an authoritative resource for creating and maintaining excellence in your organization through people management. Lance A. Berger is managing partner of Lance A. Berger & Associates, Ltd. in Bryn Mawr, Pennsylvania. He is a recognized consulting authority specializing in talent management, compensation, and change management. Dorothy R. Berger is a partner of Lance A. Berger & Associates, Ltd. She coordinates all organizational activities for the firm and is also a talent management consultant. Author Profile March
  • 6. Overview Project Planning, Scheduling & Control
    • Project Planning, Scheduling, and Control has been the standard guidebook for project managers for more than 20 years. Addressing the key issues you face every day, Jim Lewis's benchmark book brings the subject alive with accessible, nontechnical questions, step-by-step guidelines, and real-world examples and applications. This revised, updated, and expanded fifth edition provides an applications-oriented understanding of the issues you must confront and important tips for passing the Project Management Professional (PMP®) exam.
    • New to this edition is:
    • Full-Spectrum Project Management(TM): A new way to incorporate all PM tools for greater efficiency.
    • How to Manage Virtual Project Teams
    • More strategies for dealing effectively with team members, clients, senior managers and other key stakeholders
    • Managing and Facilitating Project Meetings--a Prescription for Success
    • Techniques for dealing with contractors
    • Guidelines for setting up setting up a project office
    James P. Lewis, Ph.D., is the founder of The Lewis Institute, Inc., a training and consulting company specializing in project management, and an adjunct professor at the University of Management and Technology. Over the past two decades, Dr. Lewis has trained more than 30,000 supervisors and managers in the United States, Europe, Asia, and throughout the world. He has written 12 influential books on project management. Author Profile March ISBN: 9780071077385 Price: Rs. 675.00 Pages: 592 Binding: Hardcover
  • 7. Overview ISBN: 9780071331807 Price: Rs. 650.00 Pages: 336 Binding: Hardcover Eat That Frog,2/e (tamil) There just isn't enough time for everything on our "to do" list--and there never will be. There's an old saying that if the first thing you do each morning is to eat alive frog, you'll have the satisfaction of knowing that it's probably the worst thing you'll do all day. Using "eat that frog" as a metaphor for tackling the most challenging task of your day-- the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life-- Eat That Frog! shows you how to zero in on the critical tasks and organize each day. You'll not only get more done faster but get the right things done. Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. In this fully revised and updated edition, he provides brand new information on how to keep technology from dominating your time. He details twenty-one practical step that will help you stop procrastinating and get more of the important tasks done-- today! Brian Tracy is one of the top success authorities in the world today. He has written 40 books on the subjects of personal and business success and authored more than 300 audio and video learning programs, some of which have been translated into more than 20 languages. Author Profile March
  • 8. Jeffrey K. Liker is the author of the bestselling The Toyota Way and 10 other related books. He is a professor of industrial and operational engineering at the University of Michigan and consults and speaks through his own consulting firm and The Toyota Way Academy. Timothy N. Ogden is cofounder of Sona Partners and a writer and editor who has developed nearly 20 business books for major publishers. From the assembly line to the board room, Toyota's set of principles has pushed its employees to strive for perfection, supporting Toyota's rise from a Nagoya-based loom maker to the world's largest car company. The Toyota Way mandates planning for the long term; highlighting problems instead of hiding them; encouraging team work with colleagues and suppliers; and, perhaps most importantly, instilling a self-critical culture that fosters continuous and unrelenting improvement. Jeff Liker contents Toyota's problems were caused by ignoring the principles, in fact, the disciples of the company's philosophies remain steadfast in defending Toyota, saying it is a strict adherence to these practices--and not an abandonment of them--that will help the company regain its standing. Toyota Turnaround will be the first inside look at what went wrong at Toyota, and provide lessons for any company on how to come back from catastrophe. Related Titles 9780070264502 Rs.550.00 9780070683464 Rs.375.00 9780070671003 Rs.475.00 9780070659483 Rs.425.00 9780070610880 Rs.425.00 9780070587472 Rs.375.00 ISBN: 9780071331869 Price: Rs. 425.00 Pages: 272 Binding: Hardcover Toyota Under Fire Overview Author Profile April
  • 9. Overview ISBN: 9780071331807 Price: Rs. 650.00 Pages: 336 Binding: Hardcover WikiBrands In Wikibrands , acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. Built on continuing research from Don Tapscott's trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital , this book delivers hundreds of the best examples from today's most successful businesses. You'll learn how to: ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing Sean Moffitt is President & Chief Evangelist, Agent Wildfire Strategy & Communications Inc., and is widely known for his work with organizations like WOMMA—the Word of Mouth Marketing Association (http://www.womma.org). Mike Dover was a founding principal partner of New Paradigm, a leading media think tank, and is a frequent lecturer on role of technology, generations in the workplace, and popular culture. Author Profile April
  • 10. Overview ISBN: 9780071078153 Price: Rs. 1300.00 Pages: 184 Binding: Hardcover Leadership India There is no dearth of books on leadership.  But this is a book on leaders with a difference,  These leaders are inspirational leaders who have reached the top in their chosen field, but have never lost touch with ground truths and the millions at the “bottom of the pyramid”.  Following the path-breaking concept of the late C. K. Prahalad, the leaders profiled in this volume have led organizations which in some manner touch the lives of legions of ordinary people in the country.   Whether it’s the area of consumer goods, basic infrastructure, healthcare, banking, energy, education or women workers in the informal sector, these leaders have been leading change and changing lives and one would hope they would continue to do so for many more years to come.  Based on exclusive interviews, these are profiles in courage, vision and exemplary leadership.  This exclusive insights that the profiles provide into the lives and work of these inspirational leaders would be of immense interest to the lay reader, invaluable for students of Human Resources and virtually priceless for those who study Leadership on both a discipline and an art.  This volume also signals the start of a series on different dimensions of emerging leadership in India that will shape its future in the years to come. Bhaskar Chatterjee is currently, Secretary to the Govt. of India, Department of Public Enterprises, Ministry of Heavy Industries and Public Enterprises. Sugata Mitra is presently, Chief People’s Officer and member of the apex management team at Mother Dairy, the largest dairy and food giant in Asia. Author Profile April
  • 11. Overview ISBN: 9780071331838 Price: Rs. 425.00 Pages: Binding: Softcover McGraw-Hill’s Conquering GRE Verbal and Writing McGraw-Hill’s Conquering GRE Verbal and Writing offers you intensive review for every kind of verbal question on the GRE, a well as in-depth essay-writing guidance for the Analytical Writing section. It is packed with examples, drills, and two complete sample GRE Verbal sections for practice. Also included is a comprehensive GRE vocabulary review, along with tips and strategies for sharpening reading skills. Topics include: 1. The GRE Verbal Reasoning Section 2. How Verbal Reasoning Is Scored; Action Plans 3. Vocabulary; Reading Comprehension; Sentence Structure Skills 4. GRE Verbal and Writing Question Formats 5. GRE Analogies 6. GRE Antonyms 7. GRE Sentence Completions 8. GRE Reading Comprehension 9. GRE Text Completions 10. The GRE Analytical Writing Assessment 11. GRE Verbal Reasoning Practice Tests 12. GRE Verbal Practice Test 1 13. GRE Verbal Practice Test 2 Kathy A. Zahler (Freeville, NY) is a widely published test-prep and textbook author. She is the author of McGraw-Hill's MAT as well as the bestselling Test Your Cultural Literacy. Author Profile April
  • 12. Overview ISBN: 9780071331845 Price: Rs. 550.00 Pages: 336 Binding: Softcover McGraw-Hill’s Conquering GRE Math Complete coverage of the new math question types scheduled to be introduced in August 2011. Topics include: 1. The GRE Quantitative Reasoning Section; 2. The Math You Need to Review; 3. How the Questions Are Asked; 4. GRE Quantitative Comparison; 5. GRE Problem-solving (Multiplechoice); 6. GRE Data Interpretation; 7. GRE Numeric Entry Questions; 8. GRE Mathematics Review; 9. Number Properties; 10. Arithmetic Computation; 11. Algebra; 12. Geometry; 13. GRE Math Practice Tests; 14. GRE Math Practice Test 1; 15. GRE Math Practice Test 2; 16. GRE Math Practice Test 3 Robert E. Moyer, Ph.D., is currently an associate professor of mathematics at Southwest Minnesota State University in Marshall, Minnesota. The coauthor of four bestselling Schaum's Outlines in mathematics, he has also written math questions for the GED and the ASVAB Author Profile April
  • 13. Stephen R. Balzac is president of 7 Steps Ahead, LLC (www.7stepsahead.com), a consulting firm that helps businesses improve individual, team, and organizational performance. Crash course in one of today's most important business skills--organizational development! Change comes fast, and the most successful organizations are prepared to handle it before impact; they act, not react. How are they able to do this? With a solid grounding in organizational development. The McGraw-Hill 36-Hour Course: Organizational Development is a skill-building guide to one of the most important functions in business today. In no time, you'll be able to recognize patterns of organizational behavior that are detrimental to your organization, and you'll have the skills to envision and drive the type of change your company needs. Change can be your company's best friend. You just have to manage it with skill. The McGraw-Hill 36-Hour Course: Organizational Development puts you on the fast track to face today’s, not yesterday's, challenges. MH 36-Hour Course: Organizational Development ISBN: 9780071331760 Price: Rs. 350.00 Pages: 240 Binding: Softcover Overview Author Profile April
  • 14. Andrea Belz, Ph.D., M.B.A. , provides in-depth guidance to global leaders in innovation. Her combined experience in technology review and business analysis has been used by international corporations and world-class educational institutions. Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world. Presenting the most current marketing tools and best practices, it provides proven methods behind successful product development, along with case studies from the most creative companies of our time--Apple, Google, Cisco, Toyota, Pixar, and many others. In less than a week, you'll be an expert on: · Creating a value proposition that motivates a customer to buy your new product · Protecting intellectual property to sustain a competitive advantage · Creating a budget and securing the capital you need · Managing the design, fabrication, integration, and delivery processes Designed as an easy, self-paced "course" complete with chapter-ending quizzes and an online final exam, The McGraw-Hill 36-Hour Course: Product Development puts you on the fast track to making your dream product a success. MH 36-Hour Course: Product Development ISBN: 9780071331777 Price: Rs. 350.00 Pages: 256 Binding: Softcover Overview Author Profile April
  • 15. The McGraw-Hill 36-Hour Project Management Course combines expert insight and real-world advice about the Project Management Institute and OPM3, and other leading sources into a concise, application-based guide to results-oriented project management. Examining every aspect of profitable project management, it features guidelines for creating effective project teams, techniques for managing project risk without negatively impacting performance or results, tips for measuring performance, and more. Examples demonstrate how industry-leading organizations use projects to consistently solve problems and strengthen competitive advantage. The McGraw-Hill 36-Hour Project Management Course also explains: · Project management concepts, planning, processes, and control · Roles of leaders and sponsors in shaping and driving a project · Methods for creating and managing a team with different functional and cultural backgrounds The McGraw-Hill 36-Hour Project Management Course details how to balance organizational resources with human performance to ensure the greatest impact from each project. From examples of key project management activities in action to chapter-ending self-tests and a comprehensive “final exam,” it will provide you with the knowledge and guidance you need to manage virtually any project in any environment. Helen S. Cooke, PMP , and Karen Tate, PMP , have held project management positions in corporations, government, engineering, and consulting firms around the world. Get the job done right the first time around— every time! MH 36-Hour Course: Project Management Overview Author Profile ISBN: 9780071331753 Price: Rs. 450.00 Pages: 400 Binding: Softcover April
  • 16.
    • Financial Management: Theory and Practice celebrates 27th year of its publication. Over these two and a half decades, Indian business and finance have considerably changed owing to deregulation, liberalisation, privatisation, globalisation, and the ascendance of the services sector. The book has kept pace with these changes and captures the central themes and concerns of corporate financial management—making it both contemporary and comprehensive.
    • New in this edition:
    • A new chapter titled Global Financial Crisis
    • 12 new sections on various topics
    • 12 new minicases
    • The accompanying CD contains:
    • Additional solved problems
    • Additional self-test problems
    • Excel spreadsheets
    • Over 20 supplementary notes on advanced topics
    Dr Prasanna Chandra, MBA and PhD in Finance, is Director of Centre for Financial Management (CFM), Bangalore. Financial Management Overview Author Profile ISBN: 9780071078405 Price: Rs. 625.00 Pages: 1096 Binding: Softcover May
  • 17. The McGraw-Hill 36-Hour Project Management Course combines expert insight and real-world advice about the Project Management Institute and OPM3, and other leading sources into a concise, application-based guide to results-oriented project management. Examining every aspect of profitable project management, it features guidelines for creating effective project teams, techniques for managing project risk without negatively impacting performance or results, tips for measuring performance, and more. Examples demonstrate how industry-leading organizations use projects to consistently solve problems and strengthen competitive advantage. The McGraw-Hill 36-Hour Project Management Course also explains: · Project management concepts, planning, processes, and control · Roles of leaders and sponsors in shaping and driving a project · Methods for creating and managing a team with different functional and cultural backgrounds Dr N Ramachandran , fellow of IIM-Calcutta, is the principal consultant with Management Advisory Services, Kochi, Kerala, with over three decades of academic experience at his alma mater and Asian Institute of Technology (AIT), Bangkok. Dr Ram Kumar Kakani , fellow of IIM-Calcutta, is Associate Professor at XLRI, Jamshedpur, with a rich experience in the corporate sector. How to Ananlyze Financial Statements Overview Author Profile ISBN: 9780070707153 Price: Rs. 150.00 Pages: 148 Binding: Softcover May
  • 18. Originally published in Japan, Cross Switch , written by Dentsu Cross Switch Team, provides the formula that is the foundation for their phenomenal success. The Dentsu Group, which has its Head Office in Japan, is an agency with 100 offices in 27 countries around the world, in regions including North and South America, Asia, and Europe. Its revenue in the advertising communication business are the highest in the world when measured as an independent core agency, and fifth in the world as a holding company. The core agency alone has more than six thousand employees. And now, the innovation and management secrets of this amazing company are finally available to the English speaking audience with THE DENSTU WAY. The main theme of this book is “Cross Switch Marketing,” which is an embodiment of Dentsu’s innovative services, and is an original method for effectively implementing “Cross Communications,” a field that has drawn considerable attention throughout the world. “Cross Switch,” a term coined by Dentsu, is defined as “Using Cross Communications to flip a switch in the consumer's mind.” Kotaro Sugiyama is a Senior Vice President and the Chief Creative Officer of Dentsu. He has been a leader of the digital business in Dentsu since 1999. Tim Andree is the first non-Japanese Executive Officer of Dentsu. With more than 25 years of global marketing and communications experience, he worked at Toyota, Canon, the National Basketball Association, and BASF before joining Dentsu, where he currently oversees the company's operations in the Americas and Europe. The Dentsu Cross Switch Team was formed to develop new concepts and methods to implement Cross Communications for the Dentsu Group's more than 6,000 clients. The Dentsu Way Overview Author Profile ISBN: 9780071332491 Price: Rs. 375.00 Pages: 336 Binding: Softcover May
  • 19. The golden rule of super traders is to let your profits run! Tharp shows readers how to do just that by cutting losses short and meeting investment goals through the judicious use of position sizing. Position sizing helps traders determine their risk/reward ratio and what they expect from an average trade. It is a key aspect of a winning trading system. Tharp's approach is both performance-driven and grounded in trading psychology. A super trader’s system combines these elements as well. In this concise, informative book, Tharp draws on decades of experience as a Super Trader and trading educator, sharing with readers his essentials for mastering the market. Tharp walks readers through the key elements in thinking and acting like a Super Trader: having a trading system that meets stated objectives, understanding the big picture, battling judgmental heuristics, and mastering position sizing. This is accomplished through Tharp's proven approach to R-multiples system and a deep understanding of trading psychology. It’s not about prediction or stock picking… it’s a strategy great traders use as they codify their own trading system. Tharp gives traders insight into the market moves and psychology of super traders, with concepts, tactics, and advice they can take to the bank. Written in Tharp's trademark avuncular style, the concepts and tactics are brought to life by a combination of charts, figures, and illustrations. Van K. Tharp, Ph.D., is the founder and president of the Van Tharp Institute. He is regarded as an international leader among professional trading coaches and consultants. Super Trader Overview Author Profile ISBN: 9780071331878 Price: Rs. 695.00 Pages: 316 Binding: Hardcover May
  • 20. To make optimal achievement easy to attain, give them HARD goals—targets that are H eartfelt, A nimated R equired and D ifficult. That's the idea behind this revolutionary guide that empowers executives, managers, and team leaders to push the people they lead—and themselves—to do great things. Mark Murphy, CEO of Leadership IQ, one of the world's most respected providers of leadership training, uses results from a research study of 1,000s of businesses to offer the breakthrough guide to unleash high achievers in any organization. Unlike typical formal organizational systems (e.g., SMART Goals), which can disengage people from the annual goal-setting process, HARD Goals goes further by tapping into what really engages and motivates anyone who works for a living, the mental systems—Emotional, Visual, Survival, Learning—that enable workers to visualize and understand their role in attaining personal and group goals. And this is what distinguishes the culture of high achievement from a workplace that gets with programs that merely stress good habits. Mark Murphy is founder and CEO of Leadership IQ, a top-rated provider of leadership training for Microsoft, IBM, MasterCard, Merck, and other companies. He is the author of Hundred Percenters and has been featured in Fortune, Forbes, Bloomberg Businessweek, The Washington Post, and other publications. Hard Goals Overview Author Profile ISBN: 9780071331852 Price: Rs. 375.00 Pages: 192 Binding: Softcover May
  • 21. Overview ISBN: 9780071331845 Price: Rs. 550.00 Pages: 336 Binding: Softcover 6 GRE Practice tests
    • McGraw-Hill's 6 GRE Practice Tests offers you the most GRE practice available anywhere. It includes 6 complete sample GREs, with in-depth explanatory answers for every question that act as a mini-review for GRE test topics. With no comparable book of practice tests, this is the resource that you will need to fully prepare for the exam.
    • Topics include:
    • What is the GRE General Test;
    • Test Structure and Format;
    • How to use the Practice Tests;
    • Scoring the Verbal and Quantitative Test Sections;
    • Scoring the Analytical Writing Sections;
    • GRE Practice Test 1;
    • GRE Practice Test 2;
    • GRE Practice Test 3;
    • GRE Practice Test 4;
    • GRE Practice Test 5;
    • GRE Practice Test 6
    Kathy A. Zahler is a widely published textbook writer and the author of McGraw-Hill's Conquering GRE Verbal and McGraw-Hill's MAT: Miller Analogies Test . Christopher Thomas is a professor of math at Massachusetts College of Liberal Arts. He is the author of Calculus Success in 20 minutes a Day and Trigonometry Success in 20 Minutes a Day . Author Profile May
  • 22. Today, integrating a mobile marketing platform into existing communication channels can be the difference between success and failure. Marketing has evolved by leaps in bounds in just the past few years. If you haven't already “gone mobile,” you need to start now. Yesterday was too late. Written by top researchers at Bog˘aziçi University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects you with customers in new, unique, and potentially profitable ways. The book brings you fully up to date on the world of mobile marketing with the latest facts, statistics, and academic research about the mobile medium and mobile consumer behavior. Kaan Varnali, Ph.D. , has been conducting research on mobile marketing for more than 3 years at Boğaziçi University, Turkey. He is currently an assistant professor at Istanbul Bilgi University, Turkey, where he teaches courses on new media and consumer behavior. Aysegul Toker is a professor and the chair of the Department of Management, Boğaziçi University. Her latest publications are in the areas of digital marketing, online communities, mobile applications, and business excellence. Cengiz Yilmaz is a professor of marketing at Boğaziçi University, whose research has been published in several scholarly journals. Mobile Marketing Overview Author Profile ISBN: 9780071331753 Price: Rs. 450.00 Pages: 400 Binding: Softcover May
  • 23. Successful project management is not rocket science it is based on two elements: sound common sense and proven methods and processes. This book covers both and deals with successful project management in a way that is easy to follow for novice project managers while still providing a valuable source of inspiration for the more experienced. It covers a well-proven approach to risk management, together with valuable insights on how to plan, lead, organize and control a project. The book takes the reader through the typical project stages with helpful lists of applicable tasks and deliverables. This effectively provides a blueprint for planning an entire project. John Carroll is a project management consultant with many years experience of managing projects both large and small. Based in the UK and Ireland he has also run projects throughout Europe and the United States. His experience covers most types of organizations including government, higher education, manufacturing industries, pharmaceuticals, software development and the emergency services. He has worked on most types of projects and trained project managers in many different organizations. Project Management Overview Author Profile ISBN: 9780071332491 Price: Rs. 375.00 Pages: 336 Binding: Softcover May
  • 24. Did you know that if your website is not in the top listings of Google you could be potentially losing over 70% of your total online market? Scary isn't it? Get to #1 on Google in easy steps shows you how to successfully market your website to Google, the world's most popular search engine. Get to #1 on Google in easy steps will carefully walk you through the processes of marketing a website on Google. Regardless of your level of skill you will be able to make positive changes to your website enabling it to enter and climb to the top of the rankings of Google. This is invaluable information for all website owners as 1st page listings in Google are highly sought after. They are responsible for generating huge quantities of targeted traffic and revenue. This book contains specific information on how to identify the keywords being searched for, and how to identify niche markets with little or no competition. It then goes on to show how to implement the keywords into your website making it highly relevant. There is also extensive information on improving existing Google positions and keeping ahead of your competition. Essential reading for anyone looking to successfully market their website on the search engine Google. Ben Norman is one of the UK's leading SEO Consultants specializing in Google optimization. He also runs one of the UK's leading search engine marketing companies Impact Media Ltd. Get to #1 on Google Overview Author Profile ISBN: 9780071331784 Price: Rs. 225.00 Pages: 216 Binding: Softcover May
  • 25. Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. The Manager's Guide to Social Media is the perfect primer for managers looking to jumpstart the effectiveness of social media technologies within their organization. Social media is not just a person-to-person tool anymore, but rather a powerful inventory of digital venues companies can leverage to prosper and grow their business. By providing a broad overview of social media technologies and practices commonly used in today's business settings, managers can create a solid foundation for growing their company’s online reputation, instructing employees on proper use and etiquette, building rivers of information to outsmart the competition, and implementing social tools internally to support virtual teams. Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Scott Klososky is the founder and CEO of Webcasts.com, a premier Internet full-service broadcast production company that helps clients in the corporate, sports and entertainment industries webcast the most interactive, cost-effective, highest-quality productions. Overview Author Profile ISBN: 9780071332514 Price: Rs. 325.00 Pages: 208 Binding: Softcover June The Manager’s Guide to Social Media
  • 26. Happy employees don't make good results; good results make happy employees. This is one of the rules that helped Denny Strigl to transform Verizon Wireless from a regional carrier into a billion-dollar behemoth during his 20 years as president and CEO. Managers, Can You Hear Me Now? is Strigl's long-awaited no-spin/no-fluff guide for leaders who are ready to drive results, develop people, and build careers in today's hyper-competitive business environment. Strigl explains the clear and proven leadership behaviors that managers can adopt to dramatically improve their team's performance. This book transcends contrarian/tough love management philosophies, instead offering a rock-solid primer to the principles of success. Filled with colorful, “sticky” examples of these rules in action, this book is certain to become the essential guide to getting results that everyone will love. Denny F. Strigl , former president and CEO of Verizon Wireless. He serves on the board of directors of the Eastman Kodak Company, PNC Financial Services and PNC Bank, and Anadigics, Inc. Frank Swiatek is a performance consultant and speaker who has had more than 3,400 speaking engagements and seminars and has worked for more than 25 Fortune 500 companies, including Verizon Wireless. "Managers, Can You Hear Me Now?" Overview Author Profile June ISBN: 9780071321143 Price: Rs. 375.00 Pages: 224 Binding: Softcover
  • 27. When companies need money to go public or to rapidly expand, Oren Klaff presents the winning pitch that gets it for them-with a lot of success! He has raised millions of dollars for Marriott, Hershey's, Citigroup, and many other household names and over his 13-year career, has raised over $400,000,000 thanks to the power of his pitching technique. Whether you are pitching for new business; pitching an idea at your place of employment, or pitching yourself for a job, a promotion or to raise some money for the business of your dreams, the tactics and strategies in Pitch! Are guaranteed to persuade, to sell, to convince, and to get you the results you want! Introducing the exclusive S.T.R.O.N.G Method of pitching, readers can learn to manipulate three sections of their audience's brain to get the outcome they're hoping for. Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; Getting a Decision. The secret to his phenomenal pitching success lies in neuroeconomics, which studies how the brain makes decisions-particularly with regards to finances. Oren Klaff reveals the latest developments in this exciting new field of brain science and explains the essential roles the limbic brain, the mid-brain, and the neocortex play in the decision-making process and, in particular, how they respond to pitches and new ideas. Oren Klaff is Director of Capital Markets for the investment bank Intersection Capital. He is a specialist in financial modeling and the co developer of Velocity, a capital markets product that has raised more than $100 million of private equity and venture capital. Overview Author Profile June Pitch Anything ISBN: 9780071332484 Price: Rs. 325.00 Pages: 240 Binding: Softcover
  • 28. Overview ISBN: 9780071332545 Price: Rs. 475.00 Pages: 256 Binding: Soft cover Workarounds that Work Sometimes, in our effort to follow all the rules of our job—attending every meeting, answering every email and phone call and doing everything by the books--we become overwhelmed by the details, get stressed out by all that needs to be done, and fail to focus on the important things that will get us noticed by those above us and move us ahead in our careers. In Workarounds that Work , Russell Bishop, a highly regarded expert in personal and organization transformation, introduces readers to the concept of the workaround—those shortcuts, strategies, and tricks that can help readers circumvent the tasks, systems and the bureaucracy that can bog them down during the day. By looking for and using workarounds on their jobs, readers will become more productive, efficient and will perform much better on the job than ever before. In addition to these "small scale" workarounds, Workarounds that Work also opens the reader's eyes for the "large scale" solutions to the inefficiencies and problems that plague offices bogged down in bureaucracy and systems. By implementing these kind of workarounds—and improving the overall efficiency and productivity of their organizations--readers can go from being more productive and efficient, to truly being superstars, and changing the very culture of their workplace! Russell Bishop is a speaker, editor, and frequent columnist for the Living section of "The Huffington Post”. He is the founder and president of Bishop & Bishop, a consulting and coaching company. He has lectured on the subject of productivity for the executive MBA programs at UCLA, University of Texas, and Washington University in St. Louis. Author Profile June
  • 29. Overview ISBN: 9780071321105 Price: Rs. 375.00 Pages: 192 Binding: Softcover BootStraP Leadership Leadership training can be inconsistent in the best of times and in tough economic times it's often one of the first things that even the most progressive companies cut back. Nor can you depend on finding that mentor you've been hoping for. So now more than ever, if you're going to advance your career you need to lift yourself up by your bootstraps. But not entirely: Steve Arneson is here to give you a boost. In Bootstrap Leadership , Arneson, one of America's top leadership coaches, offers a complete blueprint for designing your own personal leadership development program. In fifty brief, to the point chapters he provides creative and practical ideas that have been proven successful in his work with executives at Fortune 500 companies like AOL, PepsiCo and Capital One. But, surprisingly, these ideas cost nothing or next to nothing to implement, nor do they require any elaborate equipment or infrastructure they're open to anyone with sufficient initiative, drive and ambition. No one is going to just give you that next promotion you have to develop yourself and earn it. Bootstrap Leadership shows you how. Steve Arneson, founded Arneson Leadership Consulting to provide executive talent management, coaching and leadership development solutions to corporations and non-profit organizations. Author Profile June
  • 30. Overview ISBN: 9780071321112 Price: Rs. 550.00 Pages: 216 Binding: Softcover Built To Love Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product’s success in the marketplace as well as a firm’s success in the stock market (even when the economy is down!). Then, using analytical and practical tools, the authors show how to analyze customers’ emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds. Peter Boatwright , Co-Director of the Center for Product Strategy and Innovation, is Associate Professor of Marketing at Carnegie Mellon University’s Tepper School of Business, with an appointment in Mechanical Engineering. Jonathan Cagan is an expert in product development and innovation methods for early stage product development. Donna Sturgess is the Global Head of Innovation for GlaxoSmithKline, a pharmaceutical company Author Profile June
  • 31. Overview ISBN: 9780071321136 Price: Rs. 1195.00 Pages: 736 Binding: Hardcover Brand Building Advertising: Concepts and Cases is a blend of advertising concepts and theories with well developed case studies. All the cases featured in this book are based on real life issues handled by various teams at DRAFTFCB + ULKA Advertising. These cases have been used extensively in internal training programmes and some have also been tested in brand management courses taught by the authors at various business schools. The Case book II high lights the key issues involved in the creation of brand building, consumer products, durable and services advertising. The book features 12 cases broadly classified into three groups: Consumer products, durables and services. Some of the articles included here are timeless and deal with interesting topics like How advertising works , Celebrity endorsements and Promotions in Car Marketing. Another key feature of the book is that almost all the cases featured here are for brand campaigns that have won accolades in various industry forums, especially the advertising effectiveness awards. The book has been written in a reader-friendly style, with a lot of visual material and can be read by a management student, as well as, by a working non MBA executive. M G Parameswaran is Executive Director with DRAFTFCB+ULKA. In a career spanning over two decades he has worked in marketing, sales and advertising, and on brands, including Strepsils, Thermax, UDI - Yellow Pages, Santoor, Wipro, Sundrop, Indica, Indigo and Brufen. Kinjal Medh is COO with Cogito Consulting, a consulting division of the DRAFTFCB+ULKA. He also heads the account planning function for the group. Author Profile June The Complete Guide to Executive Compensation
  • 32. Peter Drucker believed that management at its core is a liberal art. Management is inherently a human activity and as such must be informed by the disciplines that affect human character development, cooperation, performance, innovation and change. Drucker himself was educated both formally and informally in the liberal arts and his work on the management of society’s institutions reflects the depth and breadth of his education in the disciplines comprising the liberal arts—philosophy, theology, literature, art, psychology, sociology, history, political science, law, government, economics, engineering (industrial), and technology. A close and comprehensive analysis of Drucker's entire archive of work has permitted Maciariello and Linkletter to decipher his vision and methodology so that it can be reproduced and used by scholars and practitioners in the future, at a time of acute crisis in management. His methodology flows out of his intellectual genealogy and is directed towards fulfilling a vision for a society in which organizations meet the needs of its citizens for security, freedom and opportunity. His life’s work of attempting to create a society of functioning organizations was directed toward this end. Overview ISBN: 9780071321129 Price: Rs. 695.00 Pages: 464 Binding: Hard cover Joseph A. Maciariello was a colleague of Peter Drucker for 26 years and taught Drucker’s courses when Drucker reduced his teaching load. He is the Director of Research and Academic Director at the Drucker Institute and Horton Professor of Management at The Peter F. Drucker and Masatoshi Ito Graduate School of Management. Karen E. Linkletter , a historian, teaches American Studies at California State University at Fullerton. The first archivist at the Drucker Institute and a Drucker scholar in the liberal arts, she also has experience in the financial services industry. Author Profile June Drucker’s of Management Lost Art
  • 33. Overview ISBN: 9780071332538 Price: Rs. 695.00 Pages: 304 Binding: Hardcover The Executive Guide to High-Impact Talent Management Talent management has never more crucial. With Baby Boomers entering retirement age, and an age cohort with a vastly different culture taking their place, businesses have a critical need for strategic talent management plans that create optimal conditions for effective and knowledge transfer. In The Executive Guide to High-Impact Talent Management , David DeLong and Steven Trautman help executives, HR professionals, and consultants at organizations of all sizes to maximize workforce performance with minimal cost and disruption. The Executive Guide to High-Impact Talent Management is the first full-length book that addresses several key knowledge-retention practices and processes, from conception to implementation to evaluation of outcomes. Topics covered include how to: determine key strategic imperatives and risk factors to communicate knowledge-retention goals and objectives and to managers and staff to drive higher productivity and retention through onboarding and measure the results from knowledge-retention initiatives. David DeLong, author of the widely praised Lost Knowledge: Confronting the Threat of an Aging Workforce, is an internationally known researcher, consultant, and acclaimed keynote speaker. Steve Trautman has advised executives on practical ways to hire, train, motivate, and measure employees to ensure high-impact performance—and profitable outcomes for more than two decades Author Profile June