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Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
Final Target Presentation
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Final Target Presentation

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Sample Team Presentation given in a Professionalism course at Towson University, recommending options Target Corporation can attract younger employees

Sample Team Presentation given in a Professionalism course at Towson University, recommending options Target Corporation can attract younger employees

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  • Greetings, I am.. And we are here to tell you how target can effectively communicate employment opportunities to the millennial generation. We will be focusing on recruiting College Students and Recent college graduates throughout this presentation. Target’s ability to attract millennial employees can complement their perceived competitive advantage in the retail industry. Where are these college students and recent college graduates? On college campus’! ********* what about breaking down the barriers of stereotyping retail workers????????????
  • Therefore, an presence on college campus’ will lead Target to a quality selection of recruitment opportunities.
  • To increase college presence target can: Host dorm-wide employment eventsConduct situation analyses or case studiesHost or volunteer to guest speak on campus eventsPartner with the Career Centers across the nation
  • As a group we have also investigated two other alternative recommendations. We have rejected informing current employees about potential career advancements and also recruiting via social networking. Throughout our analysis we will elaborate on why we rejected these ideas. Now Mr. Felton will discuss the benefits of increasing an on campus presence.
  • Thank you Mr. Ali. Target has a reputation to protect. In addition to the leadership skills Mr. Ali was reviewing, Target needs fast, fun and friendly employees to protect their brand image. Uniquely, Millenials are able to multitask more effectively than prior generations. We believe this is due to the ever-evolving technological world that Millennials know so well. In addition, there is a large abundance of Millennials in or entering the workforce. According to Gruehn in 2009, company’s prefer Millennial to be the face to the customer.In addition, in 2010 Randall claims that College students are educated and expect to be well-paid for their efforts.Sources:Randall, S. (2010). Managing the Millennials. Accounting Today, 24(13), 46. Retrieved from Business Source Complete database.Gruehn, D. (2009). The Millennial March into Retail. Stores Magazine, 91(5), 78. Retrieved from Business Source Complete database.Appendix i(what are the full names and what entitles them to have a strong opinion?)
  • College campus’ are one of the largest sources of educated Millenials suitable for a Target CareerMillennials Embody the fast, fun and friendly motto that Target places a high value on. To find the model target employee, Target must look outside of their staff and onto campus’.Once students are aware of the hourly and executive positions available at target, they are automatically more likely to view Target as a company that they would like to work for!
  • Transcript

    • 1. How Target will Effectively Communicate Employment Opportunities
      BUSX 301-008
      Group 1
      NassimAhtchi-Ali
      Thad Felton
      Kara Morcomb
      Kerry Worthington
    • 2. Recommendation
      On-campus presence leads to quality recruitment
    • 3. Dorm-wide events
      Case studies
      Guest speaking at campus events
      Career Center *Hire@TU
      Implementation
    • 4. Informing employees about potential career advancement
      Recruiting via social networking
      Alternatives
      http://www.searchenginejournal.com/achieving-success-with-social-media/19068/
    • 5. Overlooking Retail
      “Retail is particularly misunderstood by students and recent graduates who don’t know enough about it to realize the potential wealth of career opportunities in the industry”
      Friese, L. (2010, March 24). Retail offers meaningful work experience for struggling student job seekers. Retrieved from http://www.rushprnews.com
    • 6. Unknown career path
      Stereotypical barriers
      Fastest route to Millennial applicants
      Early Exposure
      http://www.istockphoto.com/stock-illustration-12236667-caveman-smashing-through-brick-wall.php
    • 7. “More students are enrolled in college, according to the National Center for Education Statistics, which shows that the number of undergraduates in 2004 (17.3 million) was almost double that in 1970 (8.6 million)” (Jayson, 2006)
      Jayson, Sharon. “The ‘millennials’ Come of Age – USATODAY.com.” News, Travel, Weather, Entertainment, Sports, Technology, U.S. & World – USATODAY.com. USA Today, 28 June 2006. Web. 21 Nov. 2010. http://www.usatoday.com/life/lifestyle/2006-08-28-generation-next_x.htm.
      Undergraduate Statistics
    • 8. Work at Target part-time!
      Experience as well as education
      Tuition reimbursement
      Hourly Positions
      http://www.watchmojo.com/blog/education/tag/tuition/
    • 9. Distinguish between quality candidates
      Prior to sifting through applications
      More informal at first
      On-Campus Recruitment
      http://fightliam.com/colleges/
    • 10. Offset retail stereotypes
      Early Exposure to opportunities
      Freshmen and Sophomores
      Ease of distinguishing quality candidates
      Benefits of On-Campus Recruitment
    • 11. Millennials are known for being:
      Racially diverse
      Team-oriented
      Self-confident
      “Millennials are well-educated, sophisticated, and don’t necessarily see their careers following a traditional path” (Randall, 2010).
      Randall, S. (2010). Managing the Millennials. Accounting Today, 24(13), 46. Retrieved from Business Source Complete database.
      Diversity Among Millennials
      MilleNnials
    • 12. Variety of non-business majors accepted
      Criminal Justice
      Psychology
      Engineering
      Political Science
      Fine Arts
      “Because the business world has gone global
      by nature, HR practitioners are now more
      likely to recruit, hire, and retain employees
      who no longer fit the traditional employee model (Jenkins, 2008)”
      Jenkins, J. (2008). Strategies for managing talent in a multigenerational workforce. Employment Relations Today (Wiley), 34(4), 19-26. doi:10.1002/ert.20172.
      Degrees for Executive Positions
    • 13. Direct application of skills learned in school
      Enhance skills by participating in colleges
      case studies inform students & provide experience
      Team-Building Skills
    • 14. “Managers of the future have to be very comfortable coaching and mentoring these young employees because often they are what keep the young employee motivated, engaged and wanting to stay with the organization” (Blain, 2008)
      Blain, A. (2008). The Millennial Tidalwave: Five Elements That Will Change The Workplace of Tomorrow. Journal of the Quality Assurance Institute, 22(2), 11-13. Retrieved from Business Source Complete database.
      Leadership Styles
    • 15. Why Millenials?
      Ability to multi task
      Face to the customer
      Educated and well-paid
      Fast Fun and Friendly
    • 16. Fast Fun and Friendly
    • 17. “Face-to-face meetings allow members to engage in and observe verbal and non-verbal behavioral styles not captured in most computer mediated devices”
      Face-to-Face Interactions
      Arvey, R. (2009). Why face-to-face business meetings matter. The Hilton Family, Retrieved from http://www.iacconline.org
      http://infertilityanswers.typepad.com/surrogacy_101/assisted_reproductive_technology/
    • 18. Target will be able to see:
      Facial and non-verbal expression
      How student interacts with others
      Students personality
      Meet the leaders of the Universities/Colleges
      Benefits of Face-to-Face Meetings
      http://w3.xs.edu.ph/?m=200812&paged=2
    • 19. Can’t fully understand a person
      No interpersonal relationship
      Can’t distinguish one applicant from another
      Internet Vs. In Person
    • 20. Verhoeven & Williams
      Internet gets greater number of applicants
      However, applicants are unqualified
      Verhoeven, H, & Williams, S. (2008). Advantages and disadvantages of internet recruitment: a uk study into employers’ perceptions . International Review of Business Research Papers, 4(1), Retrieved from http://www.bizresearchpapers.com/Paper-24new.pdf
      Internet Vs. In Person
    • 21. Allows for a shorter interview process
      Know applicants one on one
      Know leadership styles
      Know applicant has what you want
      Know how applicant interacts with others
      Cost Effective

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