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Fashion  of Today
Organic vs Sustainable <ul><li>Organic includes things that are… </li></ul><ul><li>-made of all natural and non synthetic ...
Subtle Beginnings of  Sustainable Fashion Shown clockwise from left: Jack Kerouac, Allen Ginsberg, Peter Orlovsky, Lafcadi...
<ul><li>Cause Marketing </li></ul><ul><li>For Profit Business’s partner with a Non Profit for mutual profit </li></ul><ul>...
Examples of Cause Marketing <ul><li>89% of Americans (aged 13 to 25) would switch from one brand to another brand of a com...
Green Marketing <ul><li>97% of Americans believe they know what these marketing strategies “Green” or “environmentally fri...
Green  Marketing  <ul><li>“ To be sustainable means that you take out of a system the same amount of energy as you put in,...
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Comm presentation

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  1. 1. Fashion of Today
  2. 2. Organic vs Sustainable <ul><li>Organic includes things that are… </li></ul><ul><li>-made of all natural and non synthetic materials </li></ul><ul><li>-born of the organic agriculture movement </li></ul><ul><li>-part of a movement that focuses on farming and processing. Its goals are to work with nature and help minimize air, soil, and water pollution </li></ul><ul><li>-made with plants that have not been radiated, genetically modified, or treated with chemical/synthetic pesticides </li></ul><ul><li>-meet the organic standards set up by the USDA </li></ul><ul><li>Sustainable includes things that are… </li></ul><ul><li>-focusing on the reuse and recycling of materials </li></ul><ul><li>-part of environmental awareness movement </li></ul><ul><li>-produced according to fair trade standards </li></ul><ul><li>-produced by companies that pay all employees with a fair wage </li></ul><ul><li>-produced by companies that create all products using animal friendly practices </li></ul><ul><li>-supportive of cottage/smaller/local industries </li></ul>
  3. 3. Subtle Beginnings of Sustainable Fashion Shown clockwise from left: Jack Kerouac, Allen Ginsberg, Peter Orlovsky, Lafcadio Orlovsky, and Gregory Corso in 1956. The Beat movement was characterized by a rejection of the materialism, militarism, consumerism, and conformity of the 1950s, in favor of individual freedom and spontaneity. Rachel Carson PETA EU
  4. 4. <ul><li>Cause Marketing </li></ul><ul><li>For Profit Business’s partner with a Non Profit for mutual profit </li></ul><ul><li>Relies on emotional commitment </li></ul><ul><li>Corporations attempt at being associated with a “good cause.” </li></ul><ul><li>Relies on consumers attachment to a cause to buy a product. </li></ul><ul><li>Green Marketing </li></ul><ul><li>Advertising products as being environmentally safe </li></ul><ul><li>Includes the modification of packaging, production & advertising </li></ul><ul><li>“ Green Washing” & Eco-Labeling </li></ul>
  5. 5. Examples of Cause Marketing <ul><li>89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with &quot;good cause” (ConeINC) </li></ul>
  6. 6. Green Marketing <ul><li>97% of Americans believe they know what these marketing strategies “Green” or “environmentally friendly” mean, but only 29% are aware that it simply means they have a lower impact on the environment. </li></ul><ul><li>Two out of five (41%) believe these terms mean the product has a positive or beneficial impact on the environment. (ConeINC) </li></ul>
  7. 7. Green Marketing <ul><li>“ To be sustainable means that you take out of a system the same amount of energy as you put in, with no pollution of waste. A sustainable process is one you can do forever without exhausting of fouling the environment…no one should ever pretend-in setting out for place-that you’ve actually gotten there.” </li></ul><ul><ul><ul><ul><ul><li>-Yvon Chouinard, Founder of Patagonia </li></ul></ul></ul></ul></ul>
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