Bi lingual Recruitment Strategy

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  • 1. 2010Bi-Lingual Recruitment Chicago Teri McElrath US Cellular Talent Acquisition 1
  • 2. Bi-Lingual Recruitment Best PracticesEmployer SessionsUS Cellular representatives from Talent Acquisition, Sales, Customer Care, and Associate Relationspartner to facilitate a presentation for job seekers. The presentation provides an overview of thecompany, the Dynamic Organization, benefits, career opportunities, and how to apply for currentopportunities. The employer session allows recruiters the opportunity to meet face to face with jobseekers and answer any questions directly. By partnering with the Sales Organization, the job seekersget a pre-view of what it is like to work in our retail stores. This format has proven successful atorganizations such as Operation Able. Currently USCC facilitates a monthly employer session on site atOperation Able. This organization has produced Latino hires for the BCCC and Sales Organizationsutilizing this format.BlackBerry 101Talent Acquisition and the Sales Organization partner to facilitate Blackberry 101 events within thecommunity at monthly chamber meetings. This format allows the Sales Organization the opportunity toupdate members on new promotions, devices launching, and drive traffic into the local retail stores.This format also allows Talent Acquisition the opportunity to provide updates regarding currentopportunities within the area. This format has proven successful at the Hispanic Lake County Chamber.Low Cost Recruitment EventsOrganizations like Operation Able have offered to donate conference and meeting room space for USCellular recruitment events. US Cellular has the opportunity to host recruitment events/job fairs for littleor no cost. Leveraging space, volunteers, free advertising, and other resources will be critical inbuilding a strategy for 2010. 2
  • 3. Operation AbleNeighborhood: Chicago Pilsen Area (Near-West Chicago)DSM: Mary O’Malley & Chuck WatsonASM Territories Served: Shanel Smith, Martin Malkowski, Natasha Thompson, Carmen RitaccaUS Cellular’s Targeted Communities: City South, City North, Suburban Southeast, Suburban NearwestBest Practice: Employer Sessions (1st Tuesday Monthly)Demographics:Pilsen is Chicagos largest Latino community. According to Claritas, Inc, of a total 1998 population of44,133, 93.5% are Latino, predominantly of Mexican heritage. The median age in Pilsen is 18 years theyoungest for any Chicago community. More than a third (36%) of the communitys children live below thefederal poverty level. Of the 12,340 households in Pilsen, approximately 22% are headed by women, and31% have incomes of less than $15,000 per year. The 1989 median household income in Pilsen was$20,571, more than 20% lower than the citywide median of $26,301. Between 1979 and 1989, themedian income in Pilsen declined 8%, compared to a 1% decline for the city.About Operation AbleNational Able Network® is a nonprofit agency working to serve individuals, families and communities bybringing together qualified job seekers and businesses. Since 1977, Ables experienced, multiculturalprofessionals provide the training, the personal skills, and the job search techniques that help peopleenter or re-enter the workforce as quickly and as easily as possible.Operation Able is a liaison between employers and those that have filed for unemployment through theIllinois Department of Employment Security (IDES). Operation Able pre-screens job seekers to ensurethat candidates minimum qualifications.US Cellular partners with Operation Able to facilitate “Employer Sessions” once a month onsite at theiroffice in Pilsen to talk to candidates about Retail Sales opportunities and encourage applicants to applyon-line.Resources AvailablePre-screening and referralsFree conference room space for Recruiting EventsComputer Center for job seekers to complete applicationRecommendations: Next StepsSpring 2010 USCC Bi-lingual Recruitment Event on site at Operation AbleContinue Monthly “Employer Sessions” targeting bi-lingual Spanish candidates 3
  • 4. Hispanic Lake County Chamber ofCommerceNeighborhood: Lake CountyDSM: Mary O’MalleyASM Territories Served: Suzanne Levine, Hershil ShethUS Cellular’s Targeted Locations: Chicago Suburban NorthBest Practice: Blackberry 101Demographics:According to the 2000 Census, the Hispanic population is the second largest community in Lake Countyand the third largest Latino community in the State of Illinois. If we take a look at neighboringcommunities within the Chicagoland area, Cook County has approximately 1,229,964 million Latinoresidents, Kane County; 145,035, Lake County; 139,958, Dupage County; 117, 130, McHenry; 36, 159,and Kenosha Count;: 16, 038 residents. This data indicates that leveraging relationships in Lake Countywill be critical in building and implementing a strategy to increase quantity, quality, and diversity oftalent in the North Suburban area.About Lake County Chamber of Commerce:The Lake County Chamber of Commerce was established in 1915 as the Waukegan Chamber ofCommerce. The two main goals of the Lake County Chamber are to provide member businesses withopportunities and value for their membership. Monthly networking opportunities at the Chamberinclude the twice-monthly Networkers Group, Womens Networkers, the Hispanic Networking Group, aBusiness After Hours hosted by a member business, and the Business Luncheon series. Thesenetworking opportunities are supplemented by educational programs and seminars, community events,an annual business showcase, and the Chambers annual events, the golf outing, and the annual dinner.Resources AvailableHispanic Radio Station Broadcast on SundayNetworking Events within Latino CommunityCentral location to host recruitment eventsRecommendations Next Steps:US Cellular Blackberry 101 Spring & Fall 2010Partner with Chamber to host 2010 Lake County Bi-lingual Recruitment EventUtilize Hispanic Radio Station to broadcast job opportunities 4
  • 5. Illinois Hispanic Chamber of CommerceNeighborhood: City of ChicagoDSM: Mary O’Malley & Chuck WatsonASM Territories Served: Shanel Smith, Martin Malkowski, Natasha Thompson, Carmen RitaccaBest Practice: TBDAbout Illinois Hispanic Chamber of CommerceIllinois Hispanic Chamber of Commerce (IHCC) is the leading Hispanic business, networking, advocacyand development organization in Illinois.With more than 1,400 members, the IHCC is committed to fostering mutually beneficial partnerships --matching government agencies and corporations with qualified Hispanic businesses; creating targetedforums for networking and advancement opportunities, and providing a vision for inclusion, integrity,empowerment and success of Hispanic-owned businesses, creating sustained progress and benefit forthe entire community.The Illinois Hispanic Chamber of Commerce (IHCC) is the principal voice for the more than 45,000Hispanic owned businesses in the State of Illinois. IHCC promotes the growth and success of Hispanicfirms and serves as a strong advocate for business issues.Recommendations Next Steps:Partner with IHCC to host Spring Bi-lingual Recruitment Event @ Operation AbleUSCC representative should attend monthly meetings for visibilityJoin the IHCC as a Corporate SponsorSponsor a 2010 IHCC MeetingEngage IHCC Board about Business to Business opportunities 5
  • 6. Little Village Chamber of CommerceNeighborhood: City of Chicago (Near Southside)DSM: Mary O’Malley & Chuck WatsonASM Territories Served: Shanel Smith, Martin Malkowski, Natasha Thompson, Carmen RitaccaBest Practice: TBDDemographics:Little Village is a thriving commercial area in Chicago’s West Side with more than 1,000 businesses thatoffer a vast array of goods and services. It is also home to the largest Mexican community in theMidwest, a fact reflected by the many unique Mexican specialty products available from merchants inthe area. Little Village residents and business owners are amply recognized for their entrepreneurialspirit, strong work ethic, and commitment to family and community. Businesses in Little Village createjobs for thousands of residents.The aggregated expenditure data underscores the purchasing power and consumer preferences of LittleItaly and nearby residents. In 2002, over $24 million was spent on apparel, $10 million ontelevision/electronics, and $9 million on housekeeping and supplies.About Little Village Chamber of Commerce:The Little Village Chamber of Commerce is a membership organization that has represented theinterests of local businesses for more than 30 years. Its mission is to promote and support the growthand success of businesses in Little Village and to leverage the community’s unique cultural identity togenerate new opportunities. The Chamber works closely with business and community leaders;government agencies; law enforcement; corporate partners; elected officials and others to address theissues that affect the community and the commercial area.The Little Village Chamber of Commerce serves its members and promotes the Little Village businesscommunity by focusing on these primary areas: Training, Assistance, Advocacy, and CommercialDevelopment. Additional information about the Chamber’s program, events and activities and the LittleVillage community is available here on their website.Recommendations Next Steps:Attend Little Village Chamber Meeting to explore partnership opportunitiesJoin Little Village Chamber of CommerceSponsor Business Expo 2010Sponsor Mexican Independence Day Parade 2010 6
  • 7. 2010 ChallengesChicago West Suburban The number of days to fill a bi-lingual opportunity in the Western Suburbs compared to otherareas of the city far exceeds the 30-45 day preferred metric. Moving forward in 2010, it will beimperative to identify partnership opportunities to help increase the quality and quantity of talent inthis area.Chicago Northwest/Northeast Suburban This area appears to be a challenge as it relates to quality of talent in the Sales Organization. Itwill be crucial to maintain the relationship with the Lake County Hispanic Chamber and utilize theChamber relationships to build applicant pools in this area. There is a need to take this relationship tothe next level and host recruitment events in the Lake County area. Alejandro Alumbreros, StoreManager, has been instrumental in helping foster this relationship. 7
  • 8. Contacts & USCC PartnersHispanic Pro Alfonso Barrera, FounderHispanic Lake County Chamber Jose Rodriguez, DirectorIllinois Hispanic Chamber Adrian Soto, Director Entrepreneurship CenterIllinois Hispanic Chamber Arabel Rosales, ChairmanOperation Able Joyce Austin, CoordinatorUS Cellular Sales Jose Jacome, Jose Cortes, Mario Rodriguez, Alejandro AlumbrerosUS Cellular Care Centers Derrick AchacososUS Cellular Associate Relations Andrea Leonas, Timeka YoungUpcoming Events/Other OrganizationsUSHLI National Convention: February 2010Hispanic Pro Networking Event: March 2010Operation Able Employer Session: March 2010Illinois Hispanic Chamber Monthly Meeting: March 2010Illinois Hispanic Chamber and US Cellular’s Blackberry 101: Spring 2010Little Village Business Expo: March 2010Little Village Sidewalk Sale: April 2010Little Village “Mexican Independence Day” Parade: September 2010Additional ResourcesLittle Village Chamber of Commerce: www.lavillitachamber.org/About.htmlLake County Hispanic Chamber of Commerce: www.lakecountychamber.comIllinois Hispanic Chamber of Commerce: http://www.ihccbusiness.net/Operation Able: www.nationalable.org/Demographics: wikipedia 8