GLOBAL BRIDGES A PRESENTATION  January 2011
INTRODUCTIONS AND OVERVIEW Balance Interactive Inc.   www.BalanceInteractive.com <ul><li>Robust staff and capabilities: </...
YOUR VALUE PROPOSITION: ENGAGEMENT Balance Interactive Inc.   www.BalanceInteractive.com <ul><li>GlobalBridges is  the  on...
HOW TO FOSTER ENGAGEMENT: DISCOVERY Balance Interactive Inc.   www.BalanceInteractive.com <ul><li>Know your goals.  Know y...
HOW TO FOSTER ENGAGEMENT: USER FOCUSED <ul><li>User testing/ 3 stages (OPPL) </li></ul><ul><li>Content process </li></ul><...
HOW TO FOSTER ENGAGEMENT: SOCIAL MEDIA Balance Interactive Inc.   www.BalanceInteractive.com Driveway2Driveway (video/fb) ...
HOW TO FOSTER ENGAGEMENT Balance Interactive Inc.   www.BalanceInteractive.com <ul><ul><ul><li>Flexible platform:  Drupal ...
CHALLENGES Balance Interactive Inc.   www.BalanceInteractive.com <ul><ul><ul><li>Multilingual: </li></ul></ul></ul><ul><ul...
WHY BALANCE INTERACTIVE? <ul><li>Depth of expertise to guide you in your decisions </li></ul><ul><li>Robust staff & capabi...
QUESTIONS?
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Globalbridges

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Globalbridges

  1. 2. GLOBAL BRIDGES A PRESENTATION January 2011
  2. 3. INTRODUCTIONS AND OVERVIEW Balance Interactive Inc. www.BalanceInteractive.com <ul><li>Robust staff and capabilities: </li></ul><ul><li>Project Management/Communications </li></ul><ul><li>IA/Content/Usability </li></ul><ul><li>Visual Design </li></ul><ul><li>Technology </li></ul><ul><li>Analytics </li></ul><ul><li>Depth of expertise with high profile and global organizations. </li></ul>
  3. 4. YOUR VALUE PROPOSITION: ENGAGEMENT Balance Interactive Inc. www.BalanceInteractive.com <ul><li>GlobalBridges is the online community for physicians, clinicians, researchers and advocates to nurture, share and sustain knowledge as a means to achieve greater effectiveness in meeting the objectives of FCTC article 14 and advancing evidence based tobacco dependence treatment. </li></ul><ul><li>Global Bridges will encourage and enable dialogue in order to: </li></ul><ul><ul><ul><ul><li>Foster Learning </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Stimulate interaction </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Create new knowledge </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Identify and share methodologies, tools, projects, etc. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Develop common understandings </li></ul></ul></ul></ul>
  4. 5. HOW TO FOSTER ENGAGEMENT: DISCOVERY Balance Interactive Inc. www.BalanceInteractive.com <ul><li>Know your goals. Know your audience. </li></ul><ul><li>Goals stated </li></ul><ul><li>Outcomes defined & measured </li></ul><ul><li>Audience Analysis </li></ul><ul><li>Competitive Analysis (UNDP) </li></ul><ul><li>Content & Message </li></ul>
  5. 6. HOW TO FOSTER ENGAGEMENT: USER FOCUSED <ul><li>User testing/ 3 stages (OPPL) </li></ul><ul><li>Content process </li></ul><ul><ul><li>Site architecture </li></ul></ul><ul><ul><li>Content & engagement strategy </li></ul></ul><ul><ul><li>Content development </li></ul></ul><ul><ul><li>Content formatting/placement </li></ul></ul><ul><ul><li>Ongoing analytics </li></ul></ul>Balance Interactive Inc. www.BalanceInteractive.com
  6. 7. HOW TO FOSTER ENGAGEMENT: SOCIAL MEDIA Balance Interactive Inc. www.BalanceInteractive.com Driveway2Driveway (video/fb) The Bike Lane (forums/blogs) Express Homebuyers (blogs) GoodDogz.org “ Since we launched our new website and online community just a few weeks ago, we have seen our membership grow and we have received more inquiries from the media and other organizations. This overhaul was long overdue and Balance did a terrific job of understanding our needs and building a website that addressed them all” -- Beth Bates, GoodDogz.org.
  7. 8. HOW TO FOSTER ENGAGEMENT Balance Interactive Inc. www.BalanceInteractive.com <ul><ul><ul><li>Flexible platform: Drupal Social Publishing system </li></ul></ul></ul><ul><ul><ul><li>Offer content (RSS feeds) other sites can consume </li></ul></ul></ul><ul><ul><ul><li>Leverage TreaTobacco.net by promoting their work and creating discussion around it </li></ul></ul></ul><ul><ul><ul><li>Engage and feature professionals you know </li></ul></ul></ul><ul><ul><ul><li>Facilitators necessary to encourage “in the field” dialogue </li></ul></ul></ul><ul><ul><ul><li>Meet-ups at conferences if possible </li></ul></ul></ul><ul><ul><ul><li>Use your editorial plan </li></ul></ul></ul><ul><ul><ul><li>Viral on trending topics (consider video, facebook) </li></ul></ul></ul>
  8. 9. CHALLENGES Balance Interactive Inc. www.BalanceInteractive.com <ul><ul><ul><li>Multilingual: </li></ul></ul></ul><ul><ul><ul><ul><li>Localization of language – who’s spanish? (GSCC) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The proper platform (NPE – custom CMS) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Machine vs. Human translation (HL – French) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Design flexibility (ISOC - Arabic) </li></ul></ul></ul></ul><ul><ul><ul><li>Coordinating with existing partner sites: </li></ul></ul></ul><ul><ul><ul><ul><li>Offer one or more RSS feeds to be consumed (be their content source) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sell the advantages of an easy to update co branded microsite </li></ul></ul></ul></ul>
  9. 10. WHY BALANCE INTERACTIVE? <ul><li>Depth of expertise to guide you in your decisions </li></ul><ul><li>Robust staff & capabilities to finish on time and on budget </li></ul><ul><li>History of outcome oriented focus on projects </li></ul>Balance Interactive Inc. www.BalanceInteractive.com
  10. 11. QUESTIONS?
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