Your SlideShare is downloading. ×
Next Practices for Integrating Facebook Into Your PR / Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Next Practices for Integrating Facebook Into Your PR / Marketing

649
views

Published on

Presentation on "5 Next Practices for Integrating Facebook" by Tim Marklein (@tmarklein), Technology & Analytics Practice Leader at WCG (@wcgworld). Presented at PR News Facebook Conference in San …

Presentation on "5 Next Practices for Integrating Facebook" by Tim Marklein (@tmarklein), Technology & Analytics Practice Leader at WCG (@wcgworld). Presented at PR News Facebook Conference in San Francisco August 9, 2011. Covers key next practices for organizations embracing Facebook, so they can better leverage Facebook and other social channels as part of their marketing, public relations, customer service, recruiting, e-commerce and other business initiatives.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
649
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 5 Next Practices forIntegrating FacebookTim Marklein, @tmarkleinPR News Facebook ConferenceSan Francisco, August 9, 2011
  • 2. 7.5Contents are proprietary and confidential.
  • 3. NEXT PRACTICES Pick an outcome, any outcome “Fans First” Engage me, don’t just impress me Anticipate actual conversationAnalyze, optimize & experiment often
  • 4. Pick an outcome, any outcomeContents are proprietary and confidential.
  • 5. “Fans First”Contents are proprietary and confidential.
  • 6. Engage me, don’t just impress meContents are proprietary and confidential.
  • 7. Engage me, don’t just impress meContents are proprietary and confidential.
  • 8. Anticipate actual conversationContents are proprietary and confidential.
  • 9. Analyze, optimize & experiment often é 41% Daily Consumer Conversations é 894% Facebook Fan Count é 216% Active Daily Facebook Fans é 801% Links to Brand Web Site é 769% Key Message PenetrationContents are proprietary and confidential.Contents are proprietary and confidential.