Your SlideShare is downloading. ×
0
Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)
Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)
Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)
Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)
Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)
Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Big Trends in PR Measurement (PR News Measurement Conference March 1, 2011)

2,806

Published on

Presentation on "PR Measurement Big Trends for 2011" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- as part of opening panel session March 1, 2011 at the …

Presentation on "PR Measurement Big Trends for 2011" -- delivered by Tim Marklein, Executive VP of Measurement & Strategy for Weber Shandwick -- as part of opening panel session March 1, 2011 at the PR News Measurement Conference in Washington D.C.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,806
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
79
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. PR MEASUREMENT BIG TRENDS March 1, 2011 @tmarklein-1-
  2. TRADITIONAL SOCIAL Media analysis Monitoring “Coverage” “Conversations” One set of tools More tools GETTING INLINE EARNED OWNED MEDIA MEDIA PAID SHARED MEDIA MEDIA#1
  3. INFLUENCE RISING #2
  4. IMPRESSIONS ENGAGEMENTCount the eyeballs Show the impact #3
  5. #4 “MEASUREMENT” At the end “ANALYTICS” All the time
  6. ADVICE Focus on the behaviors, not the tools Unify the media, metrics, channels Impress *and* engage Use the data to make decisions

×