By Taylor Marek Making money with your Podcast

Two uses of Podcasting As a hobby As a business Copyright 2007 Taylor Marek | www.taylormarek.com

As a hobby

As a business

As a hobby: You speak on something you like Purpose is to educate your audience Making money is optional Copyright 2007 Taylor Marek | www.taylormarek.com

You speak on something you like

Purpose is to educate your audience

Making money is optional

As a business: You speak to attract a niche audience Purpose is to make a profit Making money is mandatory Copyright 2007 Taylor Marek | www.taylormarek.com

You speak to attract a niche audience

Purpose is to make a profit

Making money is mandatory

How do you make money? Google Ads Selling Ad Space (graphic or text) Grants Sponsorship Copyright 2007 Taylor Marek | www.taylormarek.com

Google Ads

Selling Ad Space (graphic or text)

Grants

Sponsorship

With Google Ads: Not Recommended Pros: Can be very lucrative Match branding of site Cons: Makes your site look like spam Drives people away if it is everywhere Copyright 2007 Taylor Marek | www.taylormarek.com

Not Recommended

Pros:

Can be very lucrative

Match branding of site

Cons:

Makes your site look like spam

Drives people away if it is everywhere

With Ad Space Recommend only with sponsors Pros: Branding is well matched (depending on graphic) Makes the sponsor stand out Audience has both audio and visual combined Cons: Might fit badly with the site design Possibly annoy people Copyright 2007 Taylor Marek | www.taylormarek.com

Recommend only with sponsors

Pros:

Branding is well matched (depending on graphic)

Makes the sponsor stand out

Audience has both audio and visual combined

Cons:

Might fit badly with the site design

Possibly annoy people

With Grants This is a new possibility Will only work if you are doing education Not much is known, but is possible Copyright 2007 Taylor Marek | www.taylormarek.com

This is a new possibility

Will only work if you are doing education

Not much is known, but is possible

With Sponsorships: Highly Recommend It can be audio/visual/textual You can tell the exact # of people who heard Although the best option, it is the hardest Copyright 2007 Taylor Marek | www.taylormarek.com

Highly Recommend

It can be audio/visual/textual

You can tell the exact # of people who heard

Although the best option, it is the hardest

More on Sponsors: Cold calling is the hardest With audio, you have the exact # of exposure Host read vs. Ad Spot Others...... Copyright 2007 Taylor Marek | www.taylormarek.com

Cold calling is the hardest

With audio, you have the exact # of exposure

Host read vs. Ad Spot

Others......

Thanks for Listening If you have questions, feel free to ask Contact Info: Taylor Marek Podcast Phone: 1-866-TMP-2860 E-mail: [email_address] Website: http://www.taylormarek.com Copyright 2007 Taylor Marek | www.taylormarek.com

If you have questions, feel free to ask

Contact Info:

Taylor Marek Podcast

Phone: 1-866-TMP-2860

E-mail: [email_address]

Website: http://www.taylormarek.com