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Podcamp City Online - Making Money with your Podcast
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Podcamp City Online - Making Money with your Podcast

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This presentation was shown during the 2007 Podcamp City Online Expo. It was presented by Taylor Marek and is about how to make money with your podcast.

This presentation was shown during the 2007 Podcamp City Online Expo. It was presented by Taylor Marek and is about how to make money with your podcast.

Published in: Business, Technology
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  • 1. By Taylor Marek Making money with your Podcast
  • 2. Two uses of Podcasting
    • As a hobby
    • As a business
    Copyright 2007 Taylor Marek | www.taylormarek.com
  • 3. As a hobby:
    • You speak on something you like
    • Purpose is to educate your audience
    • Making money is optional
    Copyright 2007 Taylor Marek | www.taylormarek.com
  • 4. As a business:
    • You speak to attract a niche audience
    • Purpose is to make a profit
    • Making money is mandatory
    Copyright 2007 Taylor Marek | www.taylormarek.com
  • 5. How do you make money?
    • Google Ads
    • Selling Ad Space (graphic or text)
    • Grants
    • Sponsorship
    Copyright 2007 Taylor Marek | www.taylormarek.com
  • 6. With Google Ads:
    • Not Recommended
    • Pros:
      • Can be very lucrative
      • Match branding of site
    • Cons:
      • Makes your site look like spam
      • Drives people away if it is everywhere
    Copyright 2007 Taylor Marek | www.taylormarek.com
  • 7. With Ad Space
    • Recommend only with sponsors
    • Pros:
      • Branding is well matched (depending on graphic)
      • Makes the sponsor stand out
      • Audience has both audio and visual combined
    • Cons:
      • Might fit badly with the site design
      • Possibly annoy people
    Copyright 2007 Taylor Marek | www.taylormarek.com
  • 8. With Grants
    • This is a new possibility
    • Will only work if you are doing education
    • Not much is known, but is possible
    Copyright 2007 Taylor Marek | www.taylormarek.com
  • 9. With Sponsorships:
    • Highly Recommend
    • It can be audio/visual/textual
    • You can tell the exact # of people who heard
    • Although the best option, it is the hardest
    Copyright 2007 Taylor Marek | www.taylormarek.com
  • 10. More on Sponsors:
    • Cold calling is the hardest
    • With audio, you have the exact # of exposure
    • Host read vs. Ad Spot
    • Others......
    Copyright 2007 Taylor Marek | www.taylormarek.com
  • 11. Thanks for Listening
    • If you have questions, feel free to ask
    • Contact Info:
      • Taylor Marek Podcast
      • Phone: 1-866-TMP-2860
      • E-mail: [email_address]
      • Website: http://www.taylormarek.com
    Copyright 2007 Taylor Marek | www.taylormarek.com

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