Transformational Corporate Engagement

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This placemat is designed to share the insights from leading the effort to secure a $27.1M gift from General Motors to the United Way for Southeastern Michigan. These insights and lessons serve as a powerful corporate social responsibility engagement strategy.

Published in: Business, Economy & Finance
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Transformational Corporate Engagement

  1. 1. InsIghts froM transforMatIonal CorporatE partnErshIp UWsEM CorporatE assEts partnEr assEts Relevant Goals- Corporate Social Agenda for Change Responsibility — AlignmentTransparent Measures $27.1M — & Accountability Investment Highly Skilled — gM network Workforce 30,000+ of Excellence Volunteer — Seven Turn-Around Leadership High Schools Extraordinary — Early Childhood Leadership Learning Communities gM Workforce Engagement Career Day Speakers — UWsEM STEM Internships & Externships CorporatE — ChallEngEs Leadership Development partnEr —Legacy Brand Image Food Drives/Bags ChallEngEs for Breaks — BankruptcySignificant Investment — Needs Employee Morale — — Scaling Community Consumer Affinity Engagement InsIghts Demonstrate Measurable Impact • Experience the Work • Solve Business Problems • Build Partnership Copyright © 2011 Tammy Zonker, LLC, Fundraising Transformed. All Rights Reserved. w TammyZonker.com e tammy@tammyzonker.com c 260.438.9325
  2. 2. CrEatIng transforMatIonal CorporatE partnErshIp oUr CorporatEorganIzatIonal partnEr assEts assEts Define mutually-beneficial partnership goals organIzatIon CorporatE partnEr naME hErE naME hErE oUr CorporatEorganIzatIonal partnEr ChallEngEs ChallEngEs InsIghts How do we demonstrate measurable How could this corporate partner What business problems are we solving How do we honor and sustain this impact in our community? powerfully experience our work? for this corporate partner? partnership? Copyright © 2011 Tammy Zonker, LLC, Fundraising Transformed. All Rights Reserved. w TammyZonker.com e tammy@tammyzonker.com c 260.438.9325 To learn more, read McKinsey study Shaping the Future.

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