Time and time again, new developers and companies in the family history space struggle with finding the marketing expertise and and money to become a key player. This presentation provides tips for how you can access both by partnering with FamilySearch.

1. 1© 2015 by Intellectual Reserve, Inc. All rights reserved. A service provided by The Church of Jesus Christ of Latter-day Saints.
The M&Ms of
Partnering with
FamilySearch
Thom Reed & Bruce
Brand

2. 2
Agenda
MARKETING
1. Community
2. Family History
Centers
3. Blog
4. Email
5. App Gallery
6. Social Media
MONEY
DIRECT
1. Challenges
2. Vetting
3. Introductions
INDIRECT
1. Events
2. Resources

3. 3
Marketing
Thom Reed

4. 4
Community
More than 3,000,000

5. 5
Family History Centers
❖ 4,600 worldwide
❖ 132 countries
❖ Main Family History
Library in Salt Lake
City, Utah
❖ Free of charge

6. 6
FHC Partnership Examples

7. 7
FamilySearch.org/Blog
● 7 million visits since
2013
● Social Media Mavericks:
“40 to Follow”
● 50 “Genealogy Blogs
You Need to Read”
● 15,000 – 20,000 visits a
day
● 13 different languages

8. 8
Partner Blog Example

9. 9
Email
Industry benchmark
❖ 18% open
❖ 2.7% click
FamilySearch
❖ 30% open
❖ 7% click
FamilySearch personalized emails
40%-50% open and 30% click rate

10. 10
Partner Email Example

11. 11
App Gallery
http://familysearch.org/apps
Launched on
December 16, 2014
Currently contains 66
different apps
Once you are certified or
form a partnership with
us, you will be listed here

12. 12
App Gallery Example

13. 13
Social Media
798,671
70,3726,829
13,104

14. 14
Social Media Example

15. 15
Criteria for Marketing Support
Partner Services helps families find their ancestors
by facilitating the development of family history
products, applications, and tools from non-
FamilySearch entities.
If your app or product helps achieve
FamilySearch’s goals, you are more likely to
receive marketing support.

16. 16
Money

17. 17
[Money: How can FS help?]

18. 18
Money

19. 19
20-20 Hindsight

20. 20
Why not go it alone?
Josh James

21. 21

22. 22
How can FS help?
Direct
Indirect

23. 23
How can FS help?
Direct
1. Competitions
2. Vetting
3. Introductions
Indirect
1. Events
2. Resources

24. 24
Innovator Showdown 2016
Competitions

25. 25
Vetting
When you’re ready...

26. 26
Vetting: 5 Steps
❏ Business Model Canvas
❏ 30-second pitch
❏ Call me: Phone discussion
❏ 5-min live pitch
❏ Introductions
Contact me bbrand@familysearch.org

27. 27
Introductions
Accelerators
Angels/Seed Capital
Venture Capital
BYU
UVU
UofU
Ancestry
Findmypast
MyHeritage

28. 28
Events

29. 29
Shh...
Startup Weekend for Family History is Coming
■ Hack-a-thon + Business Person + Designer
■ Ideas ⇢ Vet ⇢ Form Teams ⇢ Pitch/demo
■ Thursday 5:00 pm to Saturday 8:30 pm

30. 30
Resources
Early Stage Resources Complete document http://bit.ly/1zVmKTq
Winning AngelList
(Paul Allen: Best article I've seen on how to use Angelist, the top site for angel investors)
http://techcrunch.com/2014/04/02/winning-angellist/
Behind Closed Doors: What To Expect Inside A Startup Accelerator
http://www.forbes.com/sites/ericwagner/2014/04/02/behind-closed-doors-what-to-expect-inside-a-startup-accelerator/
Josh James: My Startup Rules
http://www.joshjames.com/category/my-startup-rules/page/6/
Avoiding Founder Failure: 26 Quick Tips and Real Data
http://onstartups.com/tabid/3339/bid/80224/Avoiding-Founder-Failure-26-Quick-Tips-and-Real-Data.aspx

31. 31
Josh James: My Startup Rules

32. 32
Resources cont’
7 Tips For Pitching Your Entrepreneurial Idea, Whether To Angels Or Sharks
http://www.forbes.com/sites/mattsymonds/2013/10/24/7-tips-for-pitching-your-entrepreneurial-idea-whether-to-angels-or-sharks/
31 Things You Need to Cover in Your VC Pitch Deck
http://technori.com/2013/05/4273-31-things-you-need-to-cover-in-your-vc-pitch-deck/
The First 100 Days of a Startup
http://www.danandcheryl.com/tag/josh-coates
Josh Coates — Steps to avoid startup failure
http://siliconslopes.com/2013/05/josh-coates-four-steps-of-failure-to-avoid-at-a-startup/
Equity Crowdfunding 101: Is It Right For Your Startup?
http://www.forbes.com/sites/ericwagner/2014/03/18/equity-crowdfunding-101-is-it-right-for-your-startup/
University of Utah Technology and Venture Commercialization (TVC) Startup Guide.
http://www.tvc.utah.edu/tco/startupguide.php

33. 33
Money

34. 34
Tying it all together

35. 35
Marketing & Money together
Entry points = certification or Innovator Challenges
or FamilySearch Startup Weekend
Once you enter, we can work with you on either
side (marketing or money)

36. 36© 2015 by Intellectual Reserve, Inc. All rights reserved. A service provided by The Church of Jesus Christ of Latter-day Saints.
Thank you
Thom Reed
thom@familysearch.org
(801) 240-7789
Bruce Brand
bbrand@familysearch.org
(801) 240-3393