HOW TO USESOCIAL MEDIATO INCREASEMEMBERSHIP @ ISPI“Social media is media for social interaction as a super-set beyondsocia...
•    Social media landscape •   Understanding your target audeince •   How to take your business social •   Where to start...
#1.SOCIAL MEDIA IS
If Facebookwere a country,it would be thethird mostpopulatedin the world,ahead of theUnited States.                  a
If Facebookwere a country,it would be thethird mostpopulatedin the world,ahead of theUnited States.Only China& India aremo...
500 BILLION.The number of minutes spent on Facebook per month.
500 BILLION.The number of minutes spent on Facebook per month.                                    LAST YEAR, THAT NUMBER W...
25 BILLION.   The amount of content              (weblinks, news stories,              blogposts, notes, photos,etc.)     ...
25 BILLION.   The amount of content              (weblinks, news stories,              blogposts, notes, photos,etc.)     ...
500BILLION.The number of peerinfluence impressionsAmericans generate peryear via social media.
500BILLION.The number of peerinfluence impressionsAmericans generate peryear via social media.62% of those impressionscome...
24HOURS.The amount of videouploaded to YouTubeevery minute.
24HOURS.The amount of videouploaded to YouTubeevery minute.          THAT’S MORE THAN DOUBLE               LAST YEAR’S VOL...
2 BILLION.The number of YouTube videos viewed per day.
2 BILLION.The number of YouTube videos viewed per day.THAT’S TWICEAS MANYAS LAST YEAR.
4 BILLION.The number of images hosted on Flickr.
4 BILLION.The number of images hosted on Flickr.                           THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS.
NINETY-FIVE.The % of companies using LinkedInto find and attract employees.
NINETY-FIVE.The % of companies using LinkedInto find and attract employees.59% use Facebook and 42% use Twitter.
27 MILLION.The average number of “tweets” per day on Twitter.
27 MILLION.The average number of “tweets” per day on Twitter.                                                     THAT’S 8...
SOCIAL MEDIA ISDRAMATICALLYLEVELING THE PLAYING FIELD& CONNECTING US LIKENEVER BEFORE.
Social media is the ongoingconversation of the planet.It is the source of news, it is the connector to the giant multi-cel...
Social media isthe best way toreach your mostinfluentialcustomers, andthe only way toreach yourmost cynicalones.”Michael T...
Social media is the crack cocaineof the Internet.We want it, we need it, and we go into withdrawal when wedont get enough ...
#2.WHO ARE YOUTRYING TOREACH?
gives you awhole view ofthe social mediauniverse,categorized andorganized byhow people useeach network.
Kids are leading the world’s transition to digital media.This is in part because kids aren’t afraid of technologyand in pa...
Kids are leading the world’s transition to digital media.       This is in part because kids aren’t afraid of technology  ...
Kids are leading the world’s transition to digital media.         This is in part because kids aren’t afraid of technology...
Kids are leading the world’s transition to digital media.         This is in part because kids aren’t afraid of technology...
#3.HOW TO TAKE YOURBUSINESSSOCIAL.
1. Goals: Who and What?      • Define audiences and identify influencers      • Define objectives      • Set reasonable expec...
  Reach: how will you promote your program?   4.    •  Online, email, offline, PR, word of mouth    •  How will you build y...
WHERETO START?FACEBOOK, TWITTER, & YOUTUBE
Social media isthe mainstream.The average Facebook user agecontinues to rise. It’s not just for kidsanymore.It moves the m...
While Facebook has long been                                     a way to make connections                                ...
• Set up your fan page profile picture.• Remember to have your company website link and the  introduction about your busin...
When a commercial flight was                                             forced to make an emergency                      ...
“The campaign generated                                                70,000 tweets, 46,000                              ...
• Tweet about a subject you are passionate about. • Use hashtags. These # symbols are created to trend a topic.   Use a ha...
With the backing of Gates and Google, Khan                                          Academy and its free online educationa...
Eric Schmidt, the pioneering chairman of Google,                   “Innovation never comes from the established institutio...
#4.LEARNFROM OTHERS.
Case Study: AMANational Organization Website
Case Study: AMAContent Sharing
Case Study: AMALinkedIn
Case Study: AMAFacebook
Case Study: AMAYouTube
Case Study: AMATV Channel
Case Study: AMATwitter
Case Study: AMAe-newsletter
ALL MEDIAIS NOW SOCIAL MEDIAYET THE BASIC RULESREMAIN THE SAME.
Get Your Members in on it!Many of your members are already involved in some type of social media, but if they aren’t, get ...
IF YOU HAVEN’T GOTTENON THE TRAIN YET,DON’T WORRY. YOU WILL.PRETTY SOON,YOU’LL HAVE TO.
THANK YOU !FOR YOUR ATTENTION
SOURCES#4                                                   #21-22DATA: http://go-gulf.com                             DAT...
How to use Social Media to increase membership
How to use Social Media to increase membership
How to use Social Media to increase membership
How to use Social Media to increase membership
How to use Social Media to increase membership
How to use Social Media to increase membership
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How to use Social Media to increase membership

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How to use Social Media to increase membership

  1. 1. HOW TO USESOCIAL MEDIATO INCREASEMEMBERSHIP @ ISPI“Social media is media for social interaction as a super-set beyondsocial communication. Enabled by accessible and scalablecommunication techniques, social media has substantiallychanged the way organizations, communities, and individualscommunicate.” -Wikipedia Presented by Tara Camacho-Lopez March 13, 2012 | NM International Society for Performance Improvement
  2. 2. •  Social media landscape • Understanding your target audeince • How to take your business social • Where to start? • Learn from others-Case StudyOutline
  3. 3. #1.SOCIAL MEDIA IS
  4. 4. If Facebookwere a country,it would be thethird mostpopulatedin the world,ahead of theUnited States. a
  5. 5. If Facebookwere a country,it would be thethird mostpopulatedin the world,ahead of theUnited States.Only China& India aremore populated.
  6. 6. 500 BILLION.The number of minutes spent on Facebook per month.
  7. 7. 500 BILLION.The number of minutes spent on Facebook per month. LAST YEAR, THAT NUMBER WAS 150 BILLION.
  8. 8. 25 BILLION. The amount of content (weblinks, news stories, blogposts, notes, photos,etc.) shared each month on Facebook.
  9. 9. 25 BILLION. The amount of content (weblinks, news stories, blogposts, notes, photos,etc.) shared each month on Facebook. THAT’S MORE THAN 6X LAST YEAR’S VOLUME.
  10. 10. 500BILLION.The number of peerinfluence impressionsAmericans generate peryear via social media.
  11. 11. 500BILLION.The number of peerinfluence impressionsAmericans generate peryear via social media.62% of those impressionscome from Facebook.
  12. 12. 24HOURS.The amount of videouploaded to YouTubeevery minute.
  13. 13. 24HOURS.The amount of videouploaded to YouTubeevery minute. THAT’S MORE THAN DOUBLE LAST YEAR’S VOLUME.
  14. 14. 2 BILLION.The number of YouTube videos viewed per day.
  15. 15. 2 BILLION.The number of YouTube videos viewed per day.THAT’S TWICEAS MANYAS LAST YEAR.
  16. 16. 4 BILLION.The number of images hosted on Flickr.
  17. 17. 4 BILLION.The number of images hosted on Flickr. THAT’S 13X MORE THAN THE LIBRARY OF CONGRESS.
  18. 18. NINETY-FIVE.The % of companies using LinkedInto find and attract employees.
  19. 19. NINETY-FIVE.The % of companies using LinkedInto find and attract employees.59% use Facebook and 42% use Twitter.
  20. 20. 27 MILLION.The average number of “tweets” per day on Twitter.
  21. 21. 27 MILLION.The average number of “tweets” per day on Twitter. THAT’S 8X LAST YEAR’S VOLUME.
  22. 22. SOCIAL MEDIA ISDRAMATICALLYLEVELING THE PLAYING FIELD& CONNECTING US LIKENEVER BEFORE.
  23. 23. Social media is the ongoingconversation of the planet.It is the source of news, it is the connector to the giant multi-celledorganism called planet Earth. As time goes on, social media is my homeon the internet. It is my homepage, the place where I spend the most time.It is where I do business. It is where I hang out with friends.It’s where I find out about new movies, television and other products.It is my diary. Looking back on my wall, I have a history that is farr icherthan any diary or journal.”Kurt Sonderegger, VP Marketing, Ploom, http://www.ploom.com
  24. 24. Social media isthe best way toreach your mostinfluentialcustomers, andthe only way toreach yourmost cynicalones.”Michael TroianoPrincipalHolland-Markhttp://troiano.me
  25. 25. Social media is the crack cocaineof the Internet.We want it, we need it, and we go into withdrawal when wedont get enough of it.”David Armano, SVP, Edelman Digital, http://darmano.typepad.com
  26. 26. #2.WHO ARE YOUTRYING TOREACH?
  27. 27. gives you awhole view ofthe social mediauniverse,categorized andorganized byhow people useeach network.
  28. 28. Kids are leading the world’s transition to digital media.This is in part because kids aren’t afraid of technologyand in part because kids haven’t spent years gettingused to anything else. So if you want a sense of where the world’s media habits are headed, it makes sense to watch what kids are doing.” Generation M2: Media in the Lives of 8- to 18-Year-Olds, Kaiser Family Foundation January 2010
  29. 29. Kids are leading the world’s transition to digital media. This is in part because kids aren’t afraid of technology and in part because kids haven’t spent years getting used to anything else.P.S. So if you want a sense of where the world’s media habits are headed, it makes sense to watch what kids are doing.” Generation M2: Media in the Lives of 8- to 18-Year-Olds, Kaiser Family Foundation January 2010
  30. 30. Kids are leading the world’s transition to digital media. This is in part because kids aren’t afraid of technology and in part because kids haven’t spent years getting used to anything else.P.S. So if you want a sense of where the world’s media habits are headed, it makes sense to watch what kids are doing.” THEY HAVE NEVER KNOWN LIFE Generation M2: Media in the Lives of 8- to 18-Year-Olds, Kaiser Family Foundation January 2010 WITHOUT THE INTERNET.
  31. 31. Kids are leading the world’s transition to digital media. This is in part because kids aren’t afraid of technology and in part because kids haven’t spent years getting used to anything else.P.S. So if you want a sense of where the world’s media habits are headed, it makes sense to watch what kids are doing.” THEY HAVE NEVER KNOWN LIFE Generation M2: Media in the Lives of 8- to 18-Year-Olds, Kaiser Family Foundation January 2010 WITHOUT THE INTERNET. GUESS HOW THEY FEEL ABOUT SOCIAL
  32. 32. #3.HOW TO TAKE YOURBUSINESSSOCIAL.
  33. 33. 1. Goals: Who and What? • Define audiences and identify influencers • Define objectives • Set reasonable expectations   Media: which social media platforms? 2. 3. Engagement: how to listen and interact? • Content: types of media, voice, frequency • Duties: producing, posting, sharing, responding • Policy: addressing negative commentsSocial Media StrategyLike all things in business, success begins with a strategy…
  34. 34.   Reach: how will you promote your program? 4. •  Online, email, offline, PR, word of mouth •  How will you build your network? 5. Resources: what is needed; what will it cost? •  People, process, assets, tools, etc.   Metrics: how will you measure success? 6. •  What metrics will you use? •  What tools will you use for tracking ROI?Social Media StrategyLike all things in business, success begins with a strategy…
  35. 35. WHERETO START?FACEBOOK, TWITTER, & YOUTUBE
  36. 36. Social media isthe mainstream.The average Facebook user agecontinues to rise. It’s not just for kidsanymore.It moves the media mouth pieceand content distribution into thehands of the public.”Emily White, Co-Founder, WhitesmithEntertainment http://whitesmithent.com
  37. 37. While Facebook has long been a way to make connections with consumers, it just became a powerful storytelling medium, and an opportunity for brands with interesting stories to tell…FACEBOOKTimeline for a Facebook Brand Page
  38. 38. • Set up your fan page profile picture.• Remember to have your company website link and the introduction about your business on your profile page.• Upload photos/videos of your members or something relevant to your business.• Build a good friendship with other Facebook business users and build links with each other.• Organize some social events and invite people to join.• Be active and interactive with updating status and get involved in discussions.• Be creative and innovative.FACEBOOKHow to Create a Loyal Following, Build Your BRAND Using the #1 Social Network
  39. 39. When a commercial flight was forced to make an emergency landing in the Hudson River, Twitter -- with the help of image service Twitpic -- told the story.TWITTERIt is a way to connect with so many people just by writing in 140 characters…
  40. 40. “The campaign generated 70,000 tweets, 46,000 submissions via the White House Web site, 10,000 related Facebook posts and contributions from 126,000 users.” (Washington Post)TWITTERIt is a way to connect with so many people just by writing in 140 characters…
  41. 41. • Tweet about a subject you are passionate about. • Use hashtags. These # symbols are created to trend a topic. Use a hashtag to join a discussion. The hashtag creates uniformity about a topic. • Retweet, retweet, retweet. It means people care about what you have to say and also can help you gain some connections. • Dont be too controversial. Dont express your political opinions on Twitter unless you are sure you want to. Remember people can look back at your tweets. • Stay relevant and timely, dont tweet a ton one day and stay off for a couple of months. • Link. See an article you like, share it with your followers and link it in your tweet.TWITTERIt is a way to connect with so many people just by writing in 140 characters…
  42. 42. With the backing of Gates and Google, Khan Academy and its free online educational videos are moving into the classroom and across the world. Their goal: to revolutionize how we teach and learn.YouTubeKahn Academy- Integrating Technology into Education
  43. 43. Eric Schmidt, the pioneering chairman of Google, “Innovation never comes from the established institutions. Its always a graduate student or a crazy person or somebody with a great vision. Sal is that person in education in my view. He built a platform. If that platform works, that platform could completely change education in America.”YouTubeKahn Academy- Integrating Technology into Education
  44. 44. #4.LEARNFROM OTHERS.
  45. 45. Case Study: AMANational Organization Website
  46. 46. Case Study: AMAContent Sharing
  47. 47. Case Study: AMALinkedIn
  48. 48. Case Study: AMAFacebook
  49. 49. Case Study: AMAYouTube
  50. 50. Case Study: AMATV Channel
  51. 51. Case Study: AMATwitter
  52. 52. Case Study: AMAe-newsletter
  53. 53. ALL MEDIAIS NOW SOCIAL MEDIAYET THE BASIC RULESREMAIN THE SAME.
  54. 54. Get Your Members in on it!Many of your members are already involved in some type of social media, but if they aren’t, get theminvolved by becoming a fan/friend, invite them on LinkedIn and have them start following you on Twitter.Create compelling content around focus areas.The fact that associations are “niche” by definition is an asset, meaning that people looking for thatspecific content via Google searches should be able to come straight to the organizations website if youhave made content shareable and SEO-friendly.It’s not all about you!Become involved with groups and join fan pages of local organizations and start to join theirconversations. Retweet posts that your members share, include links to their blogs and articles, and startdiscussions.Connect with the right people.People being featured in articles and making things happen are the kinds of individuals you want involvedin your organization so if they aren’t, try connecting with them through your social media platforms.Have fun and be consistent.Consistently maintaining your presence and connecting with your members and prospects, you will startto see results.Tips
  55. 55. IF YOU HAVEN’T GOTTENON THE TRAIN YET,DON’T WORRY. YOU WILL.PRETTY SOON,YOU’LL HAVE TO.
  56. 56. THANK YOU !FOR YOUR ATTENTION
  57. 57. SOURCES#4 #21-22DATA: http://go-gulf.com DATA: Ad Age http://bit.ly/cKFal6 DATA: Time Magazine http://bit.ly/wNHR4#5-6 IMAGE: The White House on Fickr http://bit.ly/9YqfWtDATA: Facebook http://bit.ly/12oAN #23#7-8 DATA: YouTube: http://www.youtube.com/watch?v=PEJoxjSxsxMIMAGE: Hillary Steinon Flickr http://bit.ly/crV5fHDATA: Forrester Research http://bit.ly/dsG91J #29 DATA: http://theconversationprism.com#9-10 #30DATA: Youtube http://bit.ly/H424X DATA: http://apt46.net/2012/02/07/social-media-sites-explained-with-IMAGE: Adamon Flickr http://bit.ly/bTPVPX donuts#11-12 #31-#33DATA: Flickr http://bit.ly/6FgBJ DATA: http://stateofsearch.com/how-different-age-groups-are-DATA: Mashable http://bit.ly/aiTfEs interacting-online-infographic#13-14DATA: Marketwire http://bit.ly/aqDctI #34-37IMAGE: Balakovon Flickr http://bit.ly/djoz76 QUOTE: Huffington Post http://huff.to/d0CjDm QUOTE: 22 Michaels.com http://bit.ly/9PyTt7#15-16 QUOTE: ABC News http://bit.ly/6c89sQDATA: Neatorama http://bit.ly/aLI3scDATA: Royal Pingdom http://bit.ly/5zIadJ QUOTE: Ad Age http://bit.ly/ctYLlL IMAGE: Crystian Cruzon Flickr http://bit.ly/bei3j7#17-18IMAGE: Mickipedia on Flickr-http://bit.ly/d9sAAdDATA: Mashable http://bit.ly/9vKCaa#19-20DATA: Mashable http://bit.ly/aDUfQ3IMAGE: RollingStone
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