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9 Secrets to Fast and Easy Ebooks that Sell
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9 Secrets to Fast and Easy Ebooks that Sell

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Discover how to set your ebook up for sales success--as well as a quick and painless way to write your ebook content…even if you hate to write!

Discover how to set your ebook up for sales success--as well as a quick and painless way to write your ebook content…even if you hate to write!

Published in: Business, Technology

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Transcript

  • 1. 9 Secrets to Fast & Easy Ebooks that Sell
    Tracy Needham
    Copywriter & Marketing Coach
  • 2. Ebooks Are Staying Alive!
  • 3. Why? Advantages for…
  • 4. 5 Benefits of Having an Ebook
    Establish Yourself as an Expert
    Build Your List
    Through Your Own Site
    Through Other’s Giveaways
    Upsell to Bigger Ticket Items
    Increase the Value of Other Products & Services
    Boost Your Income
  • 5. Top 4 Reasons Why Ebooks Fail
    Bad Topic
    Bad Title
    Bad Content
    Bad Marketing
  • 6. Secret #1
    People Don’t Buy Ebooks,
    They Buy SOLUTIONS
  • 7. Top 3 Reasons People Buy an Ebook
    Make Money
    Save Money
    Save Time
    (And since time is money,
    it all comes back to money, doesn’t it?!)
  • 8. Want Proof?
    Visit any major ebook marketplace or
    statistics site & see what the top sellers are!
  • Secret #2
    Choose a Problem Your Market
    is EAGER to Solve
  • 12. 5 Questions for Choosing a HOT Topic
    What do your clients most want to know?
    Is it a viable topic?
    Who’s the very best market for it?
    How can you make it more specific?
    How can you make it stand out from the competition?
  • 13. Secret #2
    It’s ALL in a Name
  • 14. Shakespeare Overlooked One Critical Fact…
    A rose by any other name may
    smell as sweet...
    But it definitely won’t sell as well—
    especially on Valentine’s Day!
  • 15. Naming Your Future Bestseller
    Don’t get too clever, simple and straightforward is best
    Make it clear how the reader will benefit
    Be specific—the more specific, the better
    Use a shorter title and longer sub-title
  • 16. Secret #3
    Don’t Write When You Can TALK
  • 17. Step 1. Outline
    Map it out…
    Introduce w/ a story or discussion of problem
    YOUR story
    Your process, step by step
    Then let it marinate for a day or two
  • 18. Step 2 -- Record
    Most people speak twice as fast as they type!
  • 19. Step 2 -- Record
    Recording your ebookalso makes it sound more
    natural and conversational
    How to do…
    Go solo or have a friend interview you
    Use a free conference line
    Create an mp3
  • 20. Step 3. Transcribe
    Three options for transcribing the audio…
    Find a transcriber (Elance, Craig’s List)
    Send to an online transcription service
    Do-it-yourself
    Note: 1 Audio Hour = 2-3 Hours of Transcribing
  • 21. Step 4 -- Edit
    Once you have the transcribed draft, you just
    need to…
    Delete the questions
    Smooth the flow
    Fix the typos
    Polish the wording
    Add in things you forgot!
  • 22. The 4-Step Talk It Out Process
  • 23. Secret #4
    Always be thinking AHEAD
  • 24. Content Must Haves…
    Aside from your main content, it should also
    have…
    A next step offer
    Your bio
    Your photo
    Your website address
    All the legal stuff
  • 25. Secret #5
    Simple is GOOD
    When It Comes to Design
  • 26. Formatting Tips
    Include headers, subheads & bullets
    Use 12 point font with good line spacing
    Keep paragraphs 4-5 lines long
    Create a Table of Contents
    Make sure there’s page numbers!
    Then print to PDF…
  • 27. Graphics Are Good When Relevant
    Photos are more professional than clipart
    An ecovericon for your website and other promotions
    Actual cover on the PDF is a “nice to have”
  • 28. Secret #6
    It’s NOT About Price,
    It’s About VALUE
  • 29. Determine Value to YOU
    What’s your intention?
    Where does it fall in
    your funnel?
  • 30. Determine Value to THEM
    What’s the potential outcome for them?
    How much can they make?
    Don’t get hung up on what competitors are charging. They could have different goals or a different target audience than you.
  • 31. Secret #7
    A Strong Selling System =
    More Money with Less Work
  • 32. Marketing Must-Haves
    Compelling sales page
    Thank you page
    Autoresponder series
    Way to sell online!
  • 33. Secret # 8
    USE Your Ebook
    To Market Your Ebook
  • 34. Good News…One Ebook
  • 35. Can Create A Lot of Marketing Content!
  • 36. So You Can Market Your EbookThrough…
  • 37. Summing it up…
    People Don’t Buy Ebooks, They Buy SOLUTIONS
    Choose a Problem Your Market is EAGER to Solve
    It’s ALL in a Name
    Don’t Write When You Can TALK
    Always Be Thinking AHEAD
    Simple is GOOD When It Comes to Design
    It’s NOT About Price, It’s About VALUE
    A Strong Selling SYSTEM = More Money with Less Work
    USE Your Ebook to Market Your Ebook
  • 38. Want more?
    Check out…
    Cracking the Code on Ebook Success—
    Creating Quick & Easy Info Products that Sell
    by visiting…
    www.infoproductsuccesscode.com
  • 39. Or Contact Me…
    Tracy Needham
    Copywriter & Marketing Coach
    info@compellingcomm.com
    www.compellingcomm.com
    TracyNeedham
    © 2009 Tracy Needham & Compelling Communications, LLC.