9 Secrets to Fast and Easy Ebooks that Sell

9 Secrets to Fast & Easy Ebooks that Sell
Tracy Needham
Copywriter & Marketing Coach

Ebooks Are Staying Alive!

Why? Advantages for…

5 Benefits of Having an Ebook
Establish Yourself as an Expert
Build Your List
Through Your Own Site
Through Other’s Giveaways
Upsell to Bigger Ticket Items
Increase the Value of Other Products & Services
Boost Your Income

Top 4 Reasons Why Ebooks Fail
Bad Topic
Bad Title
Bad Content
Bad Marketing

Secret #1
People Don’t Buy Ebooks,
They Buy SOLUTIONS

Top 3 Reasons People Buy an Ebook
Make Money
Save Money
Save Time
(And since time is money,
it all comes back to money, doesn’t it?!)

Want Proof?
Visit any major ebook marketplace or
statistics site & see what the top sellers are!
ClickBank.com
CBTrends.com
Paydotcom.com
E-Junkie.com

Secret #2
Choose a Problem Your Market
is EAGER to Solve

5 Questions for Choosing a HOT Topic
What do your clients most want to know?
Is it a viable topic?
Who’s the very best market for it?
How can you make it more specific?
How can you make it stand out from the competition?

Secret #2
It’s ALL in a Name

Shakespeare Overlooked One Critical Fact…
A rose by any other name may
smell as sweet...
But it definitely won’t sell as well—
especially on Valentine’s Day!

Naming Your Future Bestseller
Don’t get too clever, simple and straightforward is best
Make it clear how the reader will benefit
Be specific—the more specific, the better
Use a shorter title and longer sub-title

Secret #3
Don’t Write When You Can TALK

Step 1. Outline
Map it out…
Introduce w/ a story or discussion of problem
YOUR story
Your process, step by step
Then let it marinate for a day or two

Step 2 -- Record
Most people speak twice as fast as they type!

Step 2 -- Record
Recording your ebookalso makes it sound more
natural and conversational
How to do…
Go solo or have a friend interview you
Use a free conference line
Create an mp3

Step 3. Transcribe
Three options for transcribing the audio…
Find a transcriber (Elance, Craig’s List)
Send to an online transcription service
Do-it-yourself
Note: 1 Audio Hour = 2-3 Hours of Transcribing

Step 4 -- Edit
Once you have the transcribed draft, you just
need to…
Delete the questions
Smooth the flow
Fix the typos
Polish the wording
Add in things you forgot!

The 4-Step Talk It Out Process

Secret #4
Always be thinking AHEAD

Content Must Haves…
Aside from your main content, it should also
have…
A next step offer
Your bio
Your photo
Your website address
All the legal stuff

Secret #5
Simple is GOOD
When It Comes to Design

Formatting Tips
Include headers, subheads & bullets
Use 12 point font with good line spacing
Keep paragraphs 4-5 lines long
Create a Table of Contents
Make sure there’s page numbers!
Then print to PDF…

Graphics Are Good When Relevant
Photos are more professional than clipart
An ecovericon for your website and other promotions
Actual cover on the PDF is a “nice to have”

Secret #6
It’s NOT About Price,
It’s About VALUE

Determine Value to YOU
What’s your intention?
Where does it fall in
your funnel?

Determine Value to THEM
What’s the potential outcome for them?
How much can they make?
Don’t get hung up on what competitors are charging. They could have different goals or a different target audience than you.

Secret #7
A Strong Selling System =
More Money with Less Work

Marketing Must-Haves
Compelling sales page
Thank you page
Autoresponder series
Way to sell online!

Secret # 8
USE Your Ebook
To Market Your Ebook

Good News…One Ebook

Can Create A Lot of Marketing Content!

So You Can Market Your EbookThrough…

Summing it up…
People Don’t Buy Ebooks, They Buy SOLUTIONS
Choose a Problem Your Market is EAGER to Solve
It’s ALL in a Name
Don’t Write When You Can TALK
Always Be Thinking AHEAD
Simple is GOOD When It Comes to Design
It’s NOT About Price, It’s About VALUE
A Strong Selling SYSTEM = More Money with Less Work
USE Your Ebook to Market Your Ebook

Want more?
Check out…
Cracking the Code on Ebook Success—
Creating Quick & Easy Info Products that Sell
by visiting…
www.infoproductsuccesscode.com

Or Contact Me…
Tracy Needham
Copywriter & Marketing Coach
info@compellingcomm.com
www.compellingcomm.com
TracyNeedham
© 2009 Tracy Needham & Compelling Communications, LLC.

9 Secrets to Fast and Easy Ebooks that Sell

by Tracy Needham on Aug 28, 2009

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 5

Statistics

9 Secrets to Fast and Easy Ebooks that Sell Presentation Transcript

http://www.slideshare.net	4
http://compellingmarketingblog.com	1