9 Secrets to Fast & Easy Ebooks that SellTracy NeedhamCopywriter & Marketing Coach

Ebooks Are Staying Alive!

Why? Advantages for…

5 Benefits of Having an EbookEstablish Yourself as an Expert Build Your List Through Your Own SiteThrough Other’s GiveawaysUpsell to Bigger Ticket ItemsIncrease the Value of Other Products & Services Boost Your Income

Top 4 Reasons Why Ebooks FailBad TopicBad Title Bad ContentBad Marketing

Secret #1 People Don’t Buy Ebooks, They Buy SOLUTIONS

Top 3 Reasons People Buy an EbookMake MoneySave MoneySave Time(And since time is money, it all comes back to money, doesn’t it?!)

Want Proof?Visit any major ebook marketplace orstatistics site & see what the top sellers are! ClickBank.com CBTrends.com Paydotcom.com E-Junkie.com

ClickBank.com

CBTrends.com

Paydotcom.com

E-Junkie.com

Secret #2Choose a Problem Your Market is EAGER to Solve

5 Questions for Choosing a HOT TopicWhat do your clients most want to know?Is it a viable topic?Who’s the very best market for it?How can you make it more specific?How can you make it stand out from the competition?

Secret #2It’s ALL in a Name

Shakespeare Overlooked One Critical Fact…A rose by any other name may smell as sweet...But it definitely won’t sell as well—especially on Valentine’s Day!

Naming Your Future BestsellerDon’t get too clever, simple and straightforward is bestMake it clear how the reader will benefitBe specific—the more specific, the betterUse a shorter title and longer sub-title

Secret #3Don’t Write When You Can TALK

Step 1. OutlineMap it out…Introduce w/ a story or discussion of problemYOUR storyYour process, step by stepThen let it marinate for a day or two

Step 2 -- RecordMost people speak twice as fast as they type!

Step 2 -- RecordRecording your ebookalso makes it sound morenatural and conversational How to do…Go solo or have a friend interview youUse a free conference line Create an mp3

Step 3. TranscribeThree options for transcribing the audio…Find a transcriber (Elance, Craig’s List)Send to an online transcription serviceDo-it-yourselfNote: 1 Audio Hour = 2-3 Hours of Transcribing

Step 4 -- EditOnce you have the transcribed draft, you justneed to…Delete the questions Smooth the flowFix the typosPolish the wordingAdd in things you forgot!

The 4-Step Talk It Out Process

Secret #4Always be thinking AHEAD

Content Must Haves…Aside from your main content, it should alsohave…A next step offerYour bioYour photoYour website addressAll the legal stuff

Secret #5Simple is GOOD When It Comes to Design

Formatting TipsInclude headers, subheads & bulletsUse 12 point font with good line spacingKeep paragraphs 4-5 lines longCreate a Table of ContentsMake sure there’s page numbers!Then print to PDF…

Graphics Are Good When RelevantPhotos are more professional than clipartAn ecovericon for your website and other promotionsActual cover on the PDF is a “nice to have”

Secret #6It’s NOT About Price, It’s About VALUE

Determine Value to YOUWhat’s your intention?Where does it fall in your funnel?

Determine Value to THEMWhat’s the potential outcome for them?How much can they make?Don’t get hung up on what competitors are charging. They could have different goals or a different target audience than you.

Secret #7A Strong Selling System = More Money with Less Work

Marketing Must-HavesCompelling sales pageThank you page Autoresponder series Way to sell online!

Secret # 8USE Your EbookTo Market Your Ebook

Good News…One Ebook

Can Create A Lot of Marketing Content!

So You Can Market Your EbookThrough…

Summing it up…People Don’t Buy Ebooks, They Buy SOLUTIONSChoose a Problem Your Market is EAGER to SolveIt’s ALL in a NameDon’t Write When You Can TALKAlways Be Thinking AHEADSimple is GOOD When It Comes to DesignIt’s NOT About Price, It’s About VALUEA Strong Selling SYSTEM = More Money with Less WorkUSE Your Ebook to Market Your Ebook

Want more?Check out…Cracking the Code on Ebook Success—Creating Quick & Easy Info Products that Sellby visiting…www.infoproductsuccesscode.com

Or Contact Me…Tracy NeedhamCopywriter & Marketing Coachinfo@compellingcomm.comwww.compellingcomm.comTracyNeedham© 2009 Tracy Needham & Compelling Communications, LLC.