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    TSG_DigitalUnit_Presentation.pdf TSG_DigitalUnit_Presentation.pdf Document Transcript

    • Telemundo Station GroupDIGITAL UNIT   LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
    • Telemundo Station GroupDIGITAL UNIT      AD GUIDELINES GENERAL GUIDELINES • We accept SWF files published as Flash 10 or below and using Actionscript 3 or below. Please indicate which version of Actionscript is being used when providing files. • For best results, we recommend having the button encompass the entire ad area throughout the entire timeline. Buttons must have the clickTAG expression Adding the clickTag to your Flash file: Create and label a button the size of your ad on the top layer of your Flash file. Put this script on the button ActionScript YourButtonInstanceName.onRelease = function () { var a = _root.clickTAG.toLowerCase(); if (a.indexOf("http://") == 0 || a.indexOf("https://") == 0){ getURL(_root.clickTAG, "_blank"); } }; • Spanish-language only ads are strongly preferred. • Ads that contain words in any other language will be reviewed on a case-by-case basis. • All graphic creative (including backup images) should have a 1px border if their color tone is not well contrasted with the background of the page. • A back up image (GIF or JPG) should usually accompany any inline Flash ad and it will be served to users without Javascript or the Flash plug-in on their browser. • Do not embed any URLs in the Flash file. • Make sure the dimensions of the movie meet the specs for the ad you are creating. • Frame rate may not exceed 24 frames per second due to performance considerations. Banners that exceed 24 frames per second will not be accepted. 18 frames per second is preferred. • 3 loop animation max. Total animation time cannot exceed 15 seconds. • Ad content must not mimic page content nor computer functionalities. • Use clear call-to-actions, tell your audience exactly what they need to do with your ad. For example, ‘Click to play game’, ‘Roll over to see more’, etc. • Any audio or video MUST be user-initiated on click and have fully functioning play, pause, stop and replay controls. RICH MEDIA UNITS • For expandable units, the landing spots can be a maximum width of 2X the initial ad size. • Events should be user-initiated (on-click) and have consistent entry and exit mechanisms: roll-over entry entails roll-out exit, click entry entails click exit. • All ads must have a visible "Close" button located at the top right corner of the non-expanded/expanded unit. LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
    • Telemundo Station GroupDIGITAL UNIT   STANDARD AD UNITS AD TYPE DIMENSIONS Max Flash Size Max Static Size FORMAT Leaderboard 728 x 90 GIF - Medium Rectangle 300 x 250 JPG Wide Skyscraper 160 x 600 40KB 40KB - HTML Half Page 300 x 600 - Rectangle 180 x 150 Flash 10 TELEMUNDO CUSTOM AD UNITS Carrousel 650 x 365 GIF 40KB Por Dentro Banner 265 x 105 - Tile Ad 120 x 60 20KB JPG PREMIUM AD UNITS AD TYPE DIMENSIONS LOAD SIZE ADD’L SIZE FORMAT Billboard 970 x 250 GIF / JPG / HTML / Flash 10 Teaser: 970 x 90 Pushdown Expanded: 970 x 180 Frame: 300 x 600 Filmstrip 40KB 80KB Full Size: 300 x 3000 Portrait 270 x 1050 (Maximum) Flash 10 Catfish 970 x 75 Teaser: 100x100 Corner Peel 15KB 50KB Expanded: 400 x 300 Wallpaper 1280px 80KB JPG or GIF • One single static image is used for the wallpaper. This image should be 1280px wide to accommodate nearly every screen size in common use. • The content you want to display to the highest amount of users should be contained within the 140 pixel gutters on either side of the page. • The space between the gutters should be 970px • Right and Left Gutter Width = 140px • Scroll-follow is not allowed, gutter images must remain fixed in browser when user scrolls down the page • Background color must be thematically consistent with the graphic content. Please provide HTML hexadecimal value (color=#xxyyzz) when submitting creative. VIDEO   • FLV, VAST 1.0/2.0, VPAID, VAST 2.0+ VPAID compliant :15 • 24 fps • Provide click through URL :30 • Auto audio accepted Companion 300 x 250 • Companions are iFramed     NOTE: These creative specs are provided as a general guideline based on IAB standards. Please note that there may be variables based on the site, ad format, or vendor. For more information, please contact the Telemundo Station Group Digital Unit at telemundodcc@gmail.com LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
    • Telemundo Station GroupDIGITAL UNITSITE INVENTORY LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
    • Telemundo Station GroupDIGITAL UNIT    INSERTION ORDER LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
    • Telemundo Station GroupDIGITAL UNIT      UPFRONT   DEAL TEMPLATE   ROS IMP CPM TOTAL IMP COST 728x90 250 10 250 2500 160x600 250 10 250 2500 300x250 75 10 100 750 Premium IMP FREQ TOTAL IMP CPM COST 300x600 6 2 12 25 300 970x250 6 2 12 25 300 High Impact FREQ TOTAL IMP FLAT FEE COST Catfish 1 6 500 500 Sección Especial FREQ TOTAL IMP FLAT FEE COST CI 1 10 2000 2000 Por Dentro Link 150 TOTAL 790 8850 eCPM 11.20 Upfront Pricing / Discount -15% Monthly Commitment 7522.5 eCPM 9.52 LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
    • Telemundo Station GroupDIGITAL UNITADVERTISE WITH US Advertise with us ads. To run in Noticias section as a 180x150. All stations have their own ad with corresponding logo, that links to the Anúnciate Con Nosotros page. Advertise with us page. This page provides the stationʼs sales contact info. SAMPLE: Anúnciate Con Nosotros Les ofrecemos acceso a miles de consumidores por televisión, en la red, en eventos especiales y mucho más. Crearemos un plan a su medida para darle el mayor rendimiento por su inversión. Para más información comuníquese con: ventas51@ypunto.com También se puede comunicar con: Alicia Soriano: axsorian@telemundo.com Liliana Aristizábal: lxaristi@telemundo.com 15000 SW 27th Street Miramar, Fl 33127 (954) 622-7710 LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
    • Telemundo Station GroupDIGITAL UNIT CREATIVE REQUEST FORM – SAMPLE –   LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
    • Telemundo Station GroupDIGITAL UNIT CREATIVE PROOF – SAMPLE –   LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
    • 7 8x 0- e d ro r A 2 9 L a eb ad 7 8x 0- e d ro r B 2 9 L a eb ad 3 0x 5 - d m R c n l A 0 2 0 Me i u et ga e 3 0x 5 - d m R c n l B 0 2 0 Me i u et ga e1 0x 0 - d S yca e A 6 6 0 Wi ksrp r e 1 0x 0 - d S yca e B 6 6 0 Wi ksrp r e 2 5x 0 - o D nr 6 15 P r et o S A I T T ON N e aY r u v ok A V R I E To nGa e a dL hma D E T S R rl ma l r n i t n s c C MP I A A GN N wSt C e te- ufr a e e i rai B f P g e v e CONT C A T T t n Ag eo ai a rü l a l OR E # D R 191 952 R P OOFD T 1 /11 A E 11 /1
    • i ae Ma P g nS A I T T ON N e aY r u v okA V R I E To nGa e a dL hma D E T S R rl ma l r n i t n s cC MP I A A GN N wSt C e te- ufr a e e i rai B f P g e v eCONT C A T T t n Ag eo ai a rü l a lOR E # D R 191 952P OOFD T 1 /11 R A E 11 /1
    • Telemundo Station GroupDIGITAL UNIT PACKAGE WITH INTEGRATION – SAMPLE –     LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON
    • Digital Advertising Plan forTelemundo51.com
    • Our Brand Telemundo51.com Y Punto•  Telemundo Station Group s Digital Unit creates local websites that are a reflection of the variety and richness the Hispanic communities we serve. They are bound by a common thread: Local Latino Lifestyle with a New American Twist Ø  Access Ø  Opportunity Ø  Aspiration•  We offer local and national news, sports, weather, lottery numbers, daily horoscopes, where to go, shop and eat, immigration, apps, classifieds, and access to your favorite apps and widgets…TODO ESTA AQUI!•  Our Content Recipe: Ø  News & Infotainment Ø  Core Value Franchises Ø  The Opportunity (La Oferta)
    • Main Verticals Example: Miami Mock-up•  Noticias•  El Tiempo•  Famosos•  Deportes•  Nuestros Paises•  La Oferta•  Viviendo en USA•  Ella•  Salud y Bienestar•  Tiempo Libre•  Galería de Fotos•  Videos•  Tus Widgets•  Tu Telemundo
    • Por DentroShowcasing Advertisers Customized Sections •  Por Dentro, with fixed real-estate on our Homepage, promotes customized solutions that are contained within the sites •  UOR sponsorship / article page will be promoted on Homepage for 1 month, generating approx. 145,000 impressions
    • Tiempo Libre Sponsorship Content Integration Example: logo and link to article on Tiempo Libre section
    • Digital Plan Summary •  ROS  Standard  Banners:   –  Leaderboard  (728x90):      200,000  imps  over  4  weeks   –  Medium  Rectangle  (300x250):  200,000  imps  over  4  weeks   –  Skyscraper  (160x600):  100,000  imps  over  4  weeks   •  Homepage  Premium  Ads.     –  Client  will  receive  2x  Premium  Ads  rotaPng  all  day  on  2  selected  days  within  the  month  on  the  Homepage   •  Half  Page  Ad  (300x600):  12,000  total  impressions   •  Portrait  Ad  (970x250):  12,000  total  impressions   –  Por  Dentro  Homepage  Link  to  Integrated  Content  secPon  for  UOR:  145,000  impressions   •  Pre-­‐Roll   –  :15  UOR  video  generaPng  25,000  impressions  in  T51.com  video  player   •  Integrated  Content   –  Client  will  receive  logo  placement  alongside  integrated  arPcle  on   Tiempo  Libre  Channel*    *arPcle  subject  to  site  approval,  will  be  a  featured  story  for  1  week  and  will  rotate  among  all  stories  in  the   channel      depending  on  traffic  to  the  story     Investment:  $8,000  
    • Telemundo Station GroupDIGITAL UNIT     Questions? Alejandro Acebal, Director Digital Sales & Integration Axacebal@telemundo.com | 954-622-7726 Marinés Mazzarri, Digital Sales Producer Marines.Mazzarri@nbcuni.com | 954-622-6213 LOS ANGELES • NUEVA YORK • MIAMI • HOUSTON • CHICAGO • DALLAS • AREA DE LA BAHÍA • PHOENIX • DENVER • LAS VEGAS • TUCSON