HYPERLOCAL       JOURNALISMA lot of hype or a new hope for community         news and civic engagement?
WHO AM I?
WHO AM I?• Ted   Mann — ted@injersey.com / @turkeymonkey
WHO AM I?• Ted   Mann — ted@injersey.com / @turkeymonkey• Digital   Development Director for Gannett NJ
WHO AM I?• Ted   Mann — ted@injersey.com / @turkeymonkey• Digital   Development Director for Gannett NJ• Administer164 Wor...
POP QUIZ
POP QUIZ•   Which local media organization is currently hiring 55 positions,    including reporters and editors?
POP QUIZ•   Which local media organization is currently hiring 55 positions,    including reporters and editors?
POP QUIZ•   Which local media organization is currently hiring 55 positions,    including reporters and editors?•   What i...
POP QUIZ•   Which local media organization is currently hiring 55 positions,    including reporters and editors?•   What i...
POP QUIZ•   Which local media organization is currently hiring 55 positions,    including reporters and editors?•   What i...
POP QUIZ•   Which local media organization is currently hiring 55 positions,    including reporters and editors?•   What i...
POP QUIZ•   Which local media organization is currently hiring 55 positions,    including reporters and editors?•   What i...
POP QUIZ•   Which local media organization is currently hiring 55 positions,    including reporters and editors?•   What i...
AN ABBREVIATED HISTORY    OF HYPERLOCAL
AN ABBREVIATED HISTORY           OF HYPERLOCAL•   2004: Baristanet (Montclair, NJ) launches in beta.
AN ABBREVIATED HISTORY           OF HYPERLOCAL•   2004: Baristanet (Montclair, NJ) launches in beta.•   2005: Startups lik...
AN ABBREVIATED HISTORY           OF HYPERLOCAL•   2004: Baristanet (Montclair, NJ) launches in beta.•   2005: Startups lik...
AN ABBREVIATED HISTORY           OF HYPERLOCAL•   2004: Baristanet (Montclair, NJ) launches in beta.•   2005: Startups lik...
AN ABBREVIATED HISTORY           OF HYPERLOCAL•   2004: Baristanet (Montclair, NJ) launches in beta.•   2005: Startups lik...
AN ABBREVIATED HISTORY           OF HYPERLOCAL•   2004: Baristanet (Montclair, NJ) launches in beta.•   2005: Startups lik...
WHAT IS HYPERLOCAL?• News    or content pertaining to a town or small community.• Often     involves collaboration between...
LOTS OF DIFFERENT MODELS
LOTS OF DIFFERENT MODELS• Citizen-run
LOTS OF DIFFERENT MODELS• Citizen-run• Full-time   journalists
LOTS OF DIFFERENT MODELS• Citizen-run• Full-time   journalists• Pro-Am      (hybrid)
LOTS OF DIFFERENT MODELS• Citizen-run• Full-time   journalists• Pro-Am      (hybrid)• Aggregator
PATCH.COMOLD MEDIA MODEL
PATCH.COMOLD MEDIA MODEL
PATCH.COM                     OLD MEDIA MODEL• Semi-autonomous      site editors with traditional media support staff (cop...
NY TIMES “THE LOCAL”     J-SCHOOL MODEL
NY TIMES “THE LOCAL”     J-SCHOOL MODEL
NY TIMES “THE LOCAL”                    J-SCHOOL MODEL• Partnerships with journalism schools to write and edit hyperlocal ...
REDBANKGREEN   DIY MODEL
REDBANKGREEN   DIY MODEL
REDBANKGREEN                         DIY MODEL• John Ward built his hyperlocal site, writes the content, edits contributio...
THE BIGGEST CHALLENGE
THE BIGGEST CHALLENGE                 User-Generated Content(how do you get people to do more than simply post coments?)  ...
INJERSEY.COMCITIZEN JOURNALIST MODEL
INJERSEY.COMCITIZEN JOURNALIST MODEL
INJERSEY.COM                  CITIZEN JOURNALIST MODEL•   Open Registration and a social network for citizen journalists (...
DEMOhttp://injersey.com/about/
OPEN REGISTRATION =   OPEN ACCESS
OPEN REGISTRATION =            OPEN ACCESS• User   profiles, ability to author posts, access to all sites
OPEN REGISTRATION =            OPEN ACCESS• User   profiles, ability to author posts, access to all sites
COACHING CITIZEN               JOURNOS• Using   PM’s to issue assignment requests and ideas• Messaging   to send feedback ...
OTHER WAYS OF FOSTERING  CITIZEN JOURNALISM
OTHER WAYS OF FOSTERING   CITIZEN JOURNALISM• SeeClickFix
OTHER WAYS OF FOSTERING   CITIZEN JOURNALISM• SeeClickFix• Twitter
OTHER WAYS OF FOSTERING   CITIZEN JOURNALISM• SeeClickFix• Twitter• Google    Moderator
“Doing journalism in 2010 is an act of community organizing”        —Robert Niles, The Online Journalims Review
CONTACT INFO               InJersey.comTed Mann: ted@injersey.com / @turkeymonkey      Personal Blog: turkeymonkey.com
hyperlocal-101-100304101307-phpapp01.key
hyperlocal-101-100304101307-phpapp01.key
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  • hyperlocal-101-100304101307-phpapp01.key

    1. 1. HYPERLOCAL JOURNALISMA lot of hype or a new hope for community news and civic engagement?
    2. 2. WHO AM I?
    3. 3. WHO AM I?• Ted Mann — ted@injersey.com / @turkeymonkey
    4. 4. WHO AM I?• Ted Mann — ted@injersey.com / @turkeymonkey• Digital Development Director for Gannett NJ
    5. 5. WHO AM I?• Ted Mann — ted@injersey.com / @turkeymonkey• Digital Development Director for Gannett NJ• Administer164 WordPress MU staff blogs across five Gannett NJ websites: app.com, courierpostonline.com, dailyrecord.com, mycentraljersey.com, and thedailyjournal.com
    6. 6. POP QUIZ
    7. 7. POP QUIZ• Which local media organization is currently hiring 55 positions, including reporters and editors?
    8. 8. POP QUIZ• Which local media organization is currently hiring 55 positions, including reporters and editors?
    9. 9. POP QUIZ• Which local media organization is currently hiring 55 positions, including reporters and editors?• What is the total estimated potential revenue in the hyperlocal space?
    10. 10. POP QUIZ• Which local media organization is currently hiring 55 positions, including reporters and editors?• What is the total estimated potential revenue in the hyperlocal space? $13 Billion
    11. 11. POP QUIZ• Which local media organization is currently hiring 55 positions, including reporters and editors?• What is the total estimated potential revenue in the hyperlocal space? $13 Billion• What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
    12. 12. POP QUIZ• Which local media organization is currently hiring 55 positions, including reporters and editors?• What is the total estimated potential revenue in the hyperlocal space? $13 Billion• What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
    13. 13. POP QUIZ• Which local media organization is currently hiring 55 positions, including reporters and editors?• What is the total estimated potential revenue in the hyperlocal space? $13 Billion• What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?• Where can journalism students edit and publish directly to the New York Times website?
    14. 14. POP QUIZ• Which local media organization is currently hiring 55 positions, including reporters and editors?• What is the total estimated potential revenue in the hyperlocal space? $13 Billion• What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?• Where can journalism students edit and publish directly to the New York Times website?
    15. 15. AN ABBREVIATED HISTORY OF HYPERLOCAL
    16. 16. AN ABBREVIATED HISTORY OF HYPERLOCAL• 2004: Baristanet (Montclair, NJ) launches in beta.
    17. 17. AN ABBREVIATED HISTORY OF HYPERLOCAL• 2004: Baristanet (Montclair, NJ) launches in beta.• 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).
    18. 18. AN ABBREVIATED HISTORY OF HYPERLOCAL• 2004: Baristanet (Montclair, NJ) launches in beta.• 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).• 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.
    19. 19. AN ABBREVIATED HISTORY OF HYPERLOCAL• 2004: Baristanet (Montclair, NJ) launches in beta.• 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).• 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.• 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts.
    20. 20. AN ABBREVIATED HISTORY OF HYPERLOCAL• 2004: Baristanet (Montclair, NJ) launches in beta.• 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).• 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.• 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts.• 2008: Aggregator sites like Everyblock, Outside.In, and Topix emerge on the scene, hoping to automate hyperlocal news.
    21. 21. AN ABBREVIATED HISTORY OF HYPERLOCAL• 2004: Baristanet (Montclair, NJ) launches in beta.• 2005: Startups like Backfence.com and newspaper-run sites like LoudonExtra attempt to pioneer the concept of hyperlocal community news networks (both fail badly and are shuttered by 2008).• 2006: Examiner.com launches with goal of creating regional hyperlocal blog networks.• 2007: Patch.com formed (Launches first wave of sites in ’09). Boston.com and Wicked Local begin working on hyperlocal networks in Massachusetts.• 2008: Aggregator sites like Everyblock, Outside.In, and Topix emerge on the scene, hoping to automate hyperlocal news.• 2009: NY Times gets into the hyperlocal game with “The Local.” Gannett NJ launches InJersey. Neighborlogs goes live in Washington state.
    22. 22. WHAT IS HYPERLOCAL?• News or content pertaining to a town or small community.• Often involves collaboration between veteran journalists and community members or citizen journalists.Hyperlocal Not Hyperlocal
    23. 23. LOTS OF DIFFERENT MODELS
    24. 24. LOTS OF DIFFERENT MODELS• Citizen-run
    25. 25. LOTS OF DIFFERENT MODELS• Citizen-run• Full-time journalists
    26. 26. LOTS OF DIFFERENT MODELS• Citizen-run• Full-time journalists• Pro-Am (hybrid)
    27. 27. LOTS OF DIFFERENT MODELS• Citizen-run• Full-time journalists• Pro-Am (hybrid)• Aggregator
    28. 28. PATCH.COMOLD MEDIA MODEL
    29. 29. PATCH.COMOLD MEDIA MODEL
    30. 30. PATCH.COM OLD MEDIA MODEL• Semi-autonomous site editors with traditional media support staff (copyeditors, listings editors, freelance budget, etc)
    31. 31. NY TIMES “THE LOCAL” J-SCHOOL MODEL
    32. 32. NY TIMES “THE LOCAL” J-SCHOOL MODEL
    33. 33. NY TIMES “THE LOCAL” J-SCHOOL MODEL• Partnerships with journalism schools to write and edit hyperlocal sites in Brooklyn, East Village
    34. 34. REDBANKGREEN DIY MODEL
    35. 35. REDBANKGREEN DIY MODEL
    36. 36. REDBANKGREEN DIY MODEL• John Ward built his hyperlocal site, writes the content, edits contributions, and sells advertising
    37. 37. THE BIGGEST CHALLENGE
    38. 38. THE BIGGEST CHALLENGE User-Generated Content(how do you get people to do more than simply post coments?) Some of the solutions ....
    39. 39. INJERSEY.COMCITIZEN JOURNALIST MODEL
    40. 40. INJERSEY.COMCITIZEN JOURNALIST MODEL
    41. 41. INJERSEY.COM CITIZEN JOURNALIST MODEL• Open Registration and a social network for citizen journalists (powered by WordPress MU & BuddyPress)
    42. 42. DEMOhttp://injersey.com/about/
    43. 43. OPEN REGISTRATION = OPEN ACCESS
    44. 44. OPEN REGISTRATION = OPEN ACCESS• User profiles, ability to author posts, access to all sites
    45. 45. OPEN REGISTRATION = OPEN ACCESS• User profiles, ability to author posts, access to all sites
    46. 46. COACHING CITIZEN JOURNOS• Using PM’s to issue assignment requests and ideas• Messaging to send feedback and revision requests• Member profiles to ensure some degree of accountability
    47. 47. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM
    48. 48. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM• SeeClickFix
    49. 49. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM• SeeClickFix• Twitter
    50. 50. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM• SeeClickFix• Twitter• Google Moderator
    51. 51. “Doing journalism in 2010 is an act of community organizing” —Robert Niles, The Online Journalims Review
    52. 52. CONTACT INFO InJersey.comTed Mann: ted@injersey.com / @turkeymonkey Personal Blog: turkeymonkey.com
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