Facebook overview & recommendations

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Some recent slides from a technology innovation project @ NYU Stern

Some recent slides from a technology innovation project @ NYU Stern

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  • 1. facebook past and future
  • 2. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 3. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results Phase I: How Did Facebook Survive The Valley Of Death? Research Phase II: How Did They Come To Dominate The Social Networks? Phase III: What Is Driving Growth? Hypothesis: Expanding User Base Keys to Success Talent Acquisition Recommendations Employee Management User Centric Product Innovation 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 4. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results The Worlds Most Transitioning from 50 Most Innovative Companies a start-up to Innovative Companies, 2010 (#1) a profitable BusinessWeek, 2009 company Fast Company, 2010 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 5. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results How could Is facebook really How did facebook facebook survive innovative? become no. 1 this fast? “the valley of death”? Venture capital, Design dominance… Increasing returns… Psychological Hiring strategy, positioning… Corporate culture… 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 6. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results PHASE I: PHASE II: PHASE III: 2004~2006 2006~ 2007~ RECOMMENDATIONS SURVIVE DOMINATE NETWORK 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 7. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results How
could
it
survive
the
Valley
of
Death?
 General
Life
Cycle
of
a
Venture‐Funded
Company
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 8. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results How
could
it
survive
the
Valley
of
Death?
 Venture capital Social capital Psychological positioning “Zuckerberg said he thought - Why Facebook Went West - - Chatty Zuckerberg Tells Facebook was worth about “So many of the [its] employees All About Facebook Finances - $15 million, and was willing to have come from top Internet “For 2008, Zuckerberg projected accept an investment ranging companies like Yahoo, eBay, revenue to be increased to from $1 million to $3 million… and Google that the culture $300m-$350m [$150m in ’07] he struck some partners at built at [it] is fundamentally …investment from MS pegged the firm as a little too brash.” more Consumer Internet savvy.” the valuation of it at $15B.” 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 9. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results Entry

to
the
market
 Fast Followers with key points of differentiation REPLICATE Iterative design Strong management focusing INNOVATE ITERATE on monetization and growth Access to capital 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 10. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results Design...
 …ma=ers!
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 11. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results MoneGze
 1.  Brand
AdverEsing
 2.  MicrosoI
AdverEsing
 3.  Virtual
Goods
 4.  Performance
Ads
 Fiscal
Year
 Annual
Revenue
($MM)
 2008
 $280
 2009
 $635
 2010*
 $1100
 *projected
 Source: insidefacebook.com 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 12. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results How
did
facebook
become
no.
1
this
fast?
 Y!
 M
 e
 G
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 13. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results Rapid
Growth
Over
Time
 Started
as
exclusive
to
students
of
Harvard
University
 Spread
across
30
college
networks
in
next
four
months
 By
Fall
2007,
adding
million
users
a
week
 Rapidly
spread
across
the
world
by
introducing
new
languages
 Currently
is
the
world’s
largest
social
network
–
over
400
million
users
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 14. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results Strategies
for
Rapid
Growth
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 15. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results Ma=hew
Effect
 MoEvate
developers
–
open
code
framework
 MoEvate
exisEng
users
to
linger
–
applicaEons
 Increase
users’
touch
points
for
interacEng
with
facebook
‐
Mobile
 Encourage
users
and
apps
to
invite
addiEonal
parEcipants

 Proliferate
the
Internet
with
the
new
‘Like’
and
‘Recommend’
buons
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 16. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results Detailed
Code
DocumentaGon
for
Developers
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 17. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results Increasing
consumer
touch
points
–
Mobiles
and
Smart
phones
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 18. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results Encouraging
Users
To
Stay
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 19. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results IntegraGng
with
other
networks
to
increase
Network
Effects
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 20. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results CollaboraGve
Strategy
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 21. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results Overlapping
With
The
Real
World
 The
Facebook
Window
SGcker
 encourages
businesses
to
put
up
the
 sEcker
and
remind
them
that
 “businesses
that
promote
their
Page
 on
Facebook
tend
to
see
a
20%
 greater
increase
in
connects.
 Possibly
could
encroach
upon
 FourSquare’s
“check‐in”
strategy
for
 businesses
in
the
next
phase.
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 22. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results The
growing
company
needed
talents,
a
lot
of
them
(from
big
companies)
 Top
10
past
companies
of
Facebook’s
current
employees

 *
San
Francisco
Bay
Area
only,
total
877
 Source: linkedin.com 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 23. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results The
growing
company
needed
talents,
a
lot
of
them
(from
big
companies)
 Top
10
past
companies
of
Google’s
current
employees

 *
San
Francisco
Bay
Area
only,
total
8,115
 MicrosoI
 Yahoo!

 IBM
 Oracle
America,
Inc.
 Oracle
 Cisco
Systems
 Hewle‐Packard
 Intel
 eBay
 Stanford
University

 Others
 Source: linkedin.com 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 24. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results The
growing
company
needed
talents,
a
lot
of
them
(from
big
companies)
 Top
10
past
companies
of
eBay’s
current
employees

 *
San
Francisco
Bay
Area
only,
total
3,147
 Cisco
Systems
 Yahoo!
 Oracle
America,
Inc
 Accenture
 Hewle‐Packard
 Oracle
 MicrosoI
 PayPal
 IBM
 Intel
 Others
 Source: linkedin.com 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 25. facebook past and future Research Phase !: Phase II: Phase III: Research Overview Survive Dominate Network Results The
growing
company
needed
talents,
a
lot
of
them
(from
big
companies)
 Top
10
past
companies
of
MySpace’s
current
employees

 *
San
Francisco
Bay
Area
only,
total
91
 AOL
 Yahoo!
 Organic
 LinkedIn
 Fox
InteracEve
Media
 Netscape
 Cisco
Systems
 Google
 Adobe
Systems
 eBay
 Others
 Source: linkedin.com 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 26. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results However…
Facebookers
joined
ambiGously,
leaving
more
ambiGously
 A couple of months ago, after three years as a Google product manager, I decided to leave for Facebook. I am writing this note to spread Good News to all the friends I haven't already overwhelmed with my enthusiasm: Facebook really is That company. Which company? That one. That company that shows up once in a very long while -- the Google of yesterday, the Microsoft of long ago. That company where large numbers of stunningly-brilliant people congregate and feed off each other's genius… - June 2007, A note of an ex-Googler and new Facebooker, Justin Rosenstein But something else exciting happened in the year and a half since I joined Facebook. I started spending a lot of time after work talking to Dustin [the co-founder of Facebook]… We see this new venture as very complimentary to Facebook. Our software will use Facebook Connect as the default option for identity and authentication. Our user interface will adopt many of Facebook’s conventions, creating a seamless and familiar experience for current Facebook users. And if our new development tools turn out to be useful, we hope the Facebook engineering team will come to adopt them. -  October 2008, A note of an ex-Facebooker and now co-founder of Asana, Justin Rosenstein 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 27. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results Top
ExecuGves
“unfriending”
facebook
 ‐
Facebook’s
organizaEonal
chart
(Aug.
2009,
unofficial)
 Mark
Zuckerberg
 CEO
 SVP
Sales
&
 Director
of
 General
 Technical
 Director
of
 Director
of
 Director
of
 Strategic
 CFO
 COO
 Business
 Counsel
 OperaEons
 Engineering
 MarkeEng
 Product
 MarkeEng
 Development
 VP
of
Product
 Co‐founder
and

 VP
of
CommunicaEons
 VP
Strategy
&
 Privacy
 VP
of
Sales
 Treasurer
 MarkeEng
and
 VP
of
Engineering
 and
Public
Policy
 Bus
OPs
 OperaEons
 “The departed include: Facebook Director of Business Development Netanel Net Jacobsson , Developer Charlie Cheever, Cofounder Dustin Moskovitz, Platform director Ben Ling, Designer Katie Geminder, Designer Eston Bond, Data guru Jeff Hammerbacher, Marketing VP Matt Cohler, Top Engineeer Justin Rosenstein, Sandberg's Executive Assistant, Camille Hart, CTO Adam D'Angelo, Cofounder Chris Hughes, COO Owen Van Natta, President Sean Parker, CFO Mike Sheridan, Controller Catherine Chang, VP of Product Doug Hirsch, Cofounder Andrew McCollum, Cofounder Eduardo Saverin, first VP of Sales Tricia Black, VP of engineering TS Ramakrishnan, Director of Operations Nick Heyman …” - March 2009, gawker.com tipster’s report 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 28. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results RecommendaGon
I:
Respect
home‐grown
stars
 Leaders role: more about NOT to DEmotivate people Stars who’ll remain for long “…Now, in 2009, it's become a company of close to 1,000 “…why you’re usually better employees where more and more, people are eyeing the exits, off growing stars than buying wondering how they can escape the tyrannical whims of 24-year- them. If companies want to, old CEO Mark Zuckerberg and his tormented lieutenants.” they can develop stars.” 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 29. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results RecommendaGon:
II:
Respect
User
Privacy
 Facebook
started
a
Site
 Governance
Page
to
gather
 comments
about
their
policy
 changes.
 But
is
that
enough?

 Lawsuits
against
facebook
have
been
 filed
as
users
think
their
privacy
was
 violated.
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development
  • 30. facebook past and future Research Phase I: Phase II: Phase III: Research Overview Survive Dominate Network Results QuesGons?
 














?
 Jeehyun
Moon
 Thomas
Li=le
 Chris
Fischer
 Soumitra
Dasnurkar
 Kwasi
Frye
 2010 Spring | Stern School of Business | Technological Innovation and New Product Development