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Wave 5 - The Socialisation of Brands

by VP, Director Digital Planning at Draftfcb Chicago on Oct 17, 2010

  • 59,969 views

Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate. ...

Social media is an incredibly dynamic environment. Terms like “friend” and “influencer” are no longer adequate.

A deeper understanding of consumer needs and motivations is the key to unlocking a real understanding of social media and its users.

Social networks are becoming powerful hubs of interconnected communities but it’s not just people that are connecting in the social media space.

There is huge demand for a more social and interactive relationships with brands.
Almost half of the Active Internet Universe has already joined a brand community.

These communities are also clearly having a huge benefit to the brands involved, driving brand loyalty, endorsement and sales.

However, understanding the nature of social demand for each consumer, category and market is the key to creating a successful social media experience.

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http://www.digitalbuzzblog.com 3502
http://jordanguiao.com 2137
http://copywritingpublicrelationsadvertisingmarketingsydney.com 2109
http://brendanhughes.ie 1054
http://www.woweffect.be 788
http://www.midiassociais.net 769
http://jeremywaite.wordpress.com 506
http://blog.lefigaro.fr 470
http://www.viralblog.com 426
http://crisiswerkplaats.nl 339
http://www.levidepoches.fr 292
http://www.onprenduncafe.com 279
http://sedagenc.wordpress.com 250
http://cooperative.wordpress.com 219
http://marques-et-tongs.typepad.com 213
http://www.dutchcowboys.nl 205
http://thecuriousbrain.com 200
http://espiralinterativa.com 192
http://www.yucezerey.com 190
http://escoladecriacao.espm.br 189
http://edslog.org 182
http://futurephone.wordpress.com 131
http://www.choblab.com 123
http://www.juanmarketing.com 120
http://gregorypouy.blogs.com 119
http://www.opedefeijao.com.br 118
http://ginocosme.tumblr.com 110
http://groovemonkey.com 110
http://blog.onprenduncafe.com 98
http://www.bigumigu.com 92
http://b.weiwuhui.com 87
http://www.communityengine.com 86
http://sylvanaknaap.blogspot.com 80
http://bartvanmuijen.com 78
http://mommsen.wordpress.com 73
http://www.levidepoches.blogs.com 72
http://www.foreplay.com.br 70
http://urbankinetic.com 67
http://www.cosmediaconsulting.com 61
http://www.un-a-un.com 57
http://www.hiddengarments.cn 57
http://gettinglink.wordpress.com 51
http://hot-digital.ru 50
http://marketingsummit.blogspot.com 49
http://huguesrey.wordpress.com 43
http://theinternational.squarespace.com 41
http://attilabujtas.blogspot.com 39
http://tilo-bonow.de 39
http://www.mentalblock.gr 39
http://www.martinkovac.com 38
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110 of 16 previous next Post a comment

  • SergeyGiblov SergeyGiblov Excellent! 2 months ago
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  • harrypotter12 harrypotter12 Excellent and very helpful. Great Presentation.

    Thanks for sharing.
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    2 years ago
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  • KIRCHNER2010 = Marco Kirchner = at = Marco Kirchner = = ENTREPRENEURS WANTED =

    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

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    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0"></param><embed src="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • KojoAmoako KOJO BONTI -AMOAKO at KOJO BONTI -AMOAKO Thanks for sharing. Love the thinking.
    Great work.
    2 years ago
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  • MiteshSolanki Mitesh Solanki at Mitesh Solanki i like your work. thank you for sharing. 3 years ago
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  • tueoxenvad Tue Oxenvad at Tue Oxenvad Thanx for the vast amount of statistics and useful insights. Your predictions are very helpful and key to understand the future of consumer involvement in brands. Cheers 3 years ago
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  • sergeesteves Serge Esteves, Consultant SEO senior (advanced strategist) at Aposition - Isobar Nouvelle version de ce rapport sur les marques et les réseaux sociaux 3 years ago
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  • mixalis1 Michael Paredrakos, Strategic Planner at http://thecuriousbrain.com/ very informative posted at http://thecuriousbrain.com/ 3 years ago
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  • BrianGroth Brian Groth, Sales and marketing at Microsoft Great summary of the state of social media in regards to brands across 53 markets. 3 years ago
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  • JohnMorawski John Morawski Market Intelligence & Brand coach at John Morawski Market Intelligence & Brand coach An excellent job. Thank you very much for the information and insights. 3 years ago
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Wave 5 - The Socialisation of Brands Wave 5 - The Socialisation of Brands Presentation Transcript