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Podcamp Pittsburgh Presentation

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Slides of 10/10/09 Podcamp Presentation

Slides of 10/10/09 Podcamp Presentation

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  • 1. The Medium The Message The Messenger Lifecasting In The Social Media World Tom Guarriello, Ph.D. TrueTalk Consulting, Inc. tom@truetalk.net http://www.truetalkblog.com http://twitter.com/tomguarriello http://www.youtube.com/user/tlg847 http://www.vloggerheads.com/profile/TomGuarriello Monday, October 12, 2009
  • 2. Monday, October 12, 2009
  • 3. Monday, October 12, 2009
  • 4. social media Monday, October 12, 2009
  • 5. social media history Monday, October 12, 2009
  • 6. social media history why? - meaning Monday, October 12, 2009
  • 7. social media history why? - meaning how? - media Monday, October 12, 2009
  • 8. social media history why? - meaning how? - media what? - message Monday, October 12, 2009
  • 9. social media history why? - meaning how? - media what? - message who? - me Monday, October 12, 2009
  • 10. Monday, October 12, 2009
  • 11. 2004 2006 2006 2006 Monday, October 12, 2009
  • 12. social media: how did we get here? Monday, October 12, 2009
  • 13. Monday, October 12, 2009
  • 14. “We become what we behold. We shape our tools and thereafter our tools shape us.” Monday, October 12, 2009
  • 15. social media history Monday, October 12, 2009
  • 16. wabac machine Monday, October 12, 2009
  • 17. wabac machine 32,000 years of social media history in six minutes Monday, October 12, 2009
  • 18. 30,000 BCE Monday, October 12, 2009
  • 19. 6,200 BCE Monday, October 12, 2009
  • 20. Monday, October 12, 2009
  • 21. 3,500 BCE Monday, October 12, 2009
  • 22. 2,000 BCE Monday, October 12, 2009
  • 23. ~0-1800 CE Monday, October 12, 2009
  • 24. 1825 Monday, October 12, 2009
  • 25. 1861 Monday, October 12, 2009
  • 26. 150 years of 1861 real time long distance communication Monday, October 12, 2009
  • 27. 1876 Monday, October 12, 2009
  • 28. 1890 Monday, October 12, 2009
  • 29. Monday, October 12, 2009
  • 30. Monday, October 12, 2009
  • 31. “They get ready to kiss, begin to kiss, and kiss and kiss and kiss in a way that brings down the house every time.” Monday, October 12, 2009
  • 32. 1920 KDKA Monday, October 12, 2009
  • 33. 1920 KDKA “broadcasting” Monday, October 12, 2009
  • 34. 1950 Monday, October 12, 2009
  • 35. 1959 Monday, October 12, 2009
  • 36. 1963 Monday, October 12, 2009
  • 37. 1965 Monday, October 12, 2009
  • 38. Arpanet: 1969 Monday, October 12, 2009
  • 39. Arpanet: 1969 (First virus: 1980) Monday, October 12, 2009
  • 40. 1981 Monday, October 12, 2009
  • 41. 1981 Monday, October 12, 2009
  • 42. 1981 300 bps modem Monday, October 12, 2009
  • 43. CompuServe & AOL 1982 Monday, October 12, 2009
  • 44. CompuServe & AOL 1982 Monday, October 12, 2009
  • 45. The Well: 1985 (Whole Earth ʻLectronic Link) Stewart Brand & Larry Brilliant Monday, October 12, 2009
  • 46. 1995 (big bang) Monday, October 12, 2009
  • 47. 1998 Monday, October 12, 2009
  • 48. 2000 Monday, October 12, 2009
  • 49. 2003 Monday, October 12, 2009
  • 50. 2004 Monday, October 12, 2009
  • 51. 2005 Monday, October 12, 2009
  • 52. 2006 Monday, October 12, 2009
  • 53. 2009 Monday, October 12, 2009
  • 54. 2009 “lifecasting” Monday, October 12, 2009
  • 55. lifecasting Monday, October 12, 2009
  • 56. ancient needs modern technologies Monday, October 12, 2009
  • 57. ancient needs meet modern technologies Monday, October 12, 2009
  • 58. social media why? - meaning Monday, October 12, 2009
  • 59. why? what do you and your “audience” want from social media? Monday, October 12, 2009
  • 60. Abraham Maslow hierarchy of needs self- actualization self-esteem belonging safety physiological Monday, October 12, 2009
  • 61. Abraham Maslow hierarchy of needs self- actualization self-esteem belonging safety physiological Monday, October 12, 2009
  • 62. Abraham Maslow hierarchy of needs self- actualization “social needs” self-esteem belonging safety physiological Monday, October 12, 2009
  • 63. David McClelland human motivation: mix of needs achievement affiliation power Monday, October 12, 2009
  • 64. David McClelland human motivation: mix of needs achievement affiliation power Monday, October 12, 2009
  • 65. Maslow McClelland self- actualization (achievement) self-esteem (power) belonging (affiliation) Monday, October 12, 2009
  • 66. motives shape perceptions, thoughts, emotions, values, behavior. Monday, October 12, 2009
  • 67. our motives guide our social media choices... and how we behave within them. Monday, October 12, 2009
  • 68. affiliation/ belonging Monday, October 12, 2009
  • 69. self- actualization/ achievement Monday, October 12, 2009
  • 70. power Monday, October 12, 2009
  • 71. why? mix of needs Monday, October 12, 2009
  • 72. social media how? - media Monday, October 12, 2009
  • 73. what media are you using? Monday, October 12, 2009
  • 74. Monday, October 12, 2009
  • 75. could you play Beethovenʼs fifth symphony on a whistle? Monday, October 12, 2009
  • 76. of course, but itʼs a lot better to use the Pittsburgh Symphony Orchestra! Monday, October 12, 2009
  • 77. of course, but itʼs a lot LOL! better to use the Pittsburgh Symphony Orchestra! Monday, October 12, 2009
  • 78. every medium has something it is “best at” Monday, October 12, 2009
  • 79. Monday, October 12, 2009
  • 80. text: information Monday, October 12, 2009
  • 81. images: Monday, October 12, 2009
  • 82. images: still or moving Monday, October 12, 2009
  • 83. images: experience still or moving Monday, October 12, 2009
  • 84. audio: intimacy Monday, October 12, 2009
  • 85. Monday, October 12, 2009
  • 86. how? mix of media Monday, October 12, 2009
  • 87. social media what? - message Monday, October 12, 2009
  • 88. Monday, October 12, 2009
  • 89. “With telephone and TV it is not so much the message as the sender that is ʻsent.ʼ” Monday, October 12, 2009
  • 90. “With telephone and TV it is not so much the message as the sender that is ʻsent.ʼ” if alive today, I think McLuhan would say the same thing about “social media” Monday, October 12, 2009
  • 91. social media: the message is “me” Monday, October 12, 2009
  • 92. what kind of “sender” succeeds in social media? Monday, October 12, 2009
  • 93. what kind of “sender” succeeds in social media? Monday, October 12, 2009 ?
  • 94. likeable Monday, October 12, 2009
  • 95. likeable “more likeable” has predicted every presidential election winner since 1960 Monday, October 12, 2009
  • 96. likeable Monday, October 12, 2009
  • 97. positive friendly non- open judgmental likeable vulnerable secure other- real focused “someone like me” Monday, October 12, 2009
  • 98. engaging Monday, October 12, 2009
  • 99. approachable interesting engaging informative Monday, October 12, 2009
  • 100. surprising Monday, October 12, 2009
  • 101. emotional Monday, October 12, 2009
  • 102. emotional passionate authentic distinctive Monday, October 12, 2009
  • 103. efficient Monday, October 12, 2009
  • 104. efficient succinct (twitterize) Monday, October 12, 2009
  • 105. storyteller Monday, October 12, 2009
  • 106. repeatable storyteller meaningful “sticky” timeless Monday, October 12, 2009
  • 107. persuasive Monday, October 12, 2009
  • 108. trusted influential persuasive credible Monday, October 12, 2009
  • 109. likeable what? mix of qualities engaging emotional efficient Monday, October 12, 2009
  • 110. Vin Scully Monday, October 12, 2009
  • 111. Monday, October 12, 2009
  • 112. Monday, October 12, 2009
  • 113. “I want them to know I’m sitting next to them in the ballpark, talking.” Monday, October 12, 2009
  • 114. social media who? - me Monday, October 12, 2009
  • 115. so...after a long, hard day of producing all this different content, in all these different media... who are you? Monday, October 12, 2009
  • 116. Monday, October 12, 2009
  • 117. “Who are you?” said the Caterpillar. Monday, October 12, 2009
  • 118. “Who are you?” said the Caterpillar. “I - I hardly know, sir, just at present - at least I know who I was when I got up this morning, but I think I must have changed several times since then.” Monday, October 12, 2009
  • 119. Whoever I am, I thank you, PodCamp Pittsburgh! Monday, October 12, 2009

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